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How do you migrate to a new site search engine?

Biznology

Make a change to your search application so that every Google Site Search request has a new URL parameter (&engine=google), but route a small, random sample of searches through your new search engine (&engine=elastic). Take a look at the no results searches, at the clickthrough rate, and the pogostick rate.

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Targeting Email Marketing by Persona Improves Clickthrough Rate 16% [New Data]

Hubspot

After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. Let''s review how to develop your personas so you have enough information to effectively split your lists for segmented email communication. 2) Demographics. 4) Goals.

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How to Train Your Media Planning AI (The Right Way)

Bionic

According to IBM’s AI Ladder , “AI requires machine learning; machine learning requires analytics; and analytics requires the right data and information architecture. In other words, there is no AI without IA (information architecture).” AI is prone to “hallucinate” when it tries to fill gaps in missing information.

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Enter This Copywriting Contest and Win a Free Trip!

Convince & Convert

We will then build on what we discover to help inform the next test with Consumer Reports, which will be a live test created with the help of the audience at MarketingSherpa Summit, and run during the event. (To of donating to Consumer Reports, we will increase the overall perceived value of donating, leading to higher clickthrough.

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Why You Should You Care About the Google Answer Box

Content4Demand

Instead, the Answer Box extracts information from a piece of content that answers a particular query, with a link to the full piece of content. It has a high clickthrough rate of 30 percent. Do sample searches to get an idea of what Google is pulling into its Answer Boxes. The Answer Box can be extremely valuable for marketers.

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Marketing Strategy: 3 Steps to find the best tactics and results

markempa

Within a couple of days, the architectural tube with a network design — created from public information — arrived. Here’s a sample excerpt from a persona profile: “Steve is a technical decision maker at a Fortune 500 company. The campaign increased unique website visits from 3,500 to nearly 100,000 and clickthrough rates by 258%.

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Why You Should Care About the Google Answer Box

Content4Demand

Instead, the Answer Box extracts information from a piece of content that answers a particular query, with a link to the full piece of content. It has a high clickthrough rate of 30 percent. Do sample searches to get an idea of what Google is pulling into its Answer Boxes. The Answer Box can be extremely valuable for marketers.

Google 40