The Effective Marketer

JULY 12, 2009

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. Here’s five simple rules I use when presenting data on a chart format: 1. What is the summary?

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Hubspot

OCTOBER 17, 2012

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. In a nutshell, better segmentation and personalization in your marketing leads to better results. A much more effective way to capture new leads and nurture existing ones into customers. Marketing Qualified Lead.

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Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. 1) Abide by CAN-SPAM rules. HubSpot customers: Click here to learn how to personalize the "From" name and email address.).

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Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

NOVEMBER 29, 2012

That’s why PPC is such good business for Google, which still generates 96% of its revenue through advertising -- because marketers know when they invest in PPC properly, they can get pretty close to guaranteed placement in the SERPs and help you generate leads. So, how do you do PPC "properly" so you actually get leads at a reasonable cost?

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Hubspot

MAY 28, 2015

Consider that, and then consider the power of high-quality content to shape visitors into pre-qualified leads , and you’ll understand why advertisers are increasingly eager to work with publishers mindful of their content quality. Funneling: Content should funnel potential customers through successive efforts to cultivate them as leads.

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Hubspot

SEPTEMBER 9, 2013

When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ? Where do users go to gather information about HubSpot? What information is missing for users to make an informed decision about the HubSpot software? 7) Measure it all.

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Hubspot

FEBRUARY 19, 2013

Ideally, you should be working to carry information and context about your leads throughout the different stages of your funnel -- minimizing as many breaks in your marketing chain as possible, and strengthening the impact of your marketing. And today, minimizing breaks in the chain means putting your data to use in as many ways as you can.

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Hubspot

JANUARY 22, 2016

In many of them the rules for optimization have yet to be defined. It's a figure, somehow equally astounding and obvious, that leads experts like Benedict Evans to nudge: "We should stop talking about ‘mobile’ internet and ‘desktop’ internet. Spotlight doesn't play by the same rules as Google, Bing or DuckDuckGo. Not anymore.

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Hubspot

NOVEMBER 22, 2016

The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results. If you’re testing a call-to-action that leads to a landing page, you should not just focus on conversions to the landing page. A good rule of thumb?

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Webbiquity

JUNE 18, 2019

3) Every time your email’s clickthrough rate is higher than your benchmark. Marketing automation is a technique that uses software to automate your marketing email campaigns, helping you communicate and engage with leads and customers in a scalable way. Niti Shah is the Senior Growth Marketing Manager for HubSpot for Startups.

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Hubspot

JUNE 1, 2015

HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). If you're a HubSpot customer, you can export data from your Sources Report to determine which day is best for traffic. Why are keywords so important for your evergreen content? It’s simple. 7) Finalize your promotion plan.

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Hubspot

AUGUST 13, 2014

Below shows the growth in leads (in purple) from one link to an ebook featured in a story on Inc.com. In total, this one link drove over 800 incremental leads in 30 days. Any calls to action or citations leading back to landing pages in the original content can drive massive amounts of conversions over time. Influencer Outreach.

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Hubspot

JULY 10, 2019

Email deliverability is covered extensively in HubSpot's free email marketing certification course , so check that out to learn more.). HubSpot customers: Learn how to add a call-to-action button to your emails in HubSpot here , and how to create a form for your landing pages in HubSpot here.). Don't yell at people.

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Hubspot

NOVEMBER 18, 2014

Our data shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. LinkedIn users are more welcoming to lead gen content -- so long as the content truly is valuable to their success. LinkedIn announcements can serve as a powerful tool in increasing your LinkedIn lead generation. Click to tweet! ).

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Optinmonster

NOVEMBER 22, 2023

At OptinMonster , we’ve spent the last 10 years helping businesses generate more leads. There’s no rule that says emails from a business have to be dry. Of course, there are exceptions to every rule. Sending relevant emails improves open and clickthrough rates, so segmentation is essential. In fact, over 1.2

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Hubspot

MAY 17, 2021

Ashley Riordan, growth marketing manager at HubSpot says nowadays, users expect more. Perhaps your clickthrough or open rate is low, and you want to encourage your subscribers to participate. At HubSpot, we've had great success using them. A good rule of thumb is one per email. So, why the push for interactive emails?

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Webinar Metrics Examples Tips Ad Exchange 101

Hubspot

OCTOBER 28, 2016

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

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Moz

MAY 6, 2019

A good rule of thumb is to focus on one long-tail keyword per blog post. Make it a rule that you spend a minimum of five minutes of brainstorming titles. When it comes to the art of the perfect blog post title, HubSpot did some research and looked at how our own titles have performed. HubSpot performs CTA tests all the time.

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Hubspot

JULY 29, 2018

Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

APRIL 1, 2014

The natural progression of personalized emails should lead to a personalized website, but limitations in technology and strategy have delayed this realization so far. Let''s look at a few examples of companies at the forefront of this strategy and leading the way with personalized content, blogs, and websites. Tweet This Stat.

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Hubspot

OCTOBER 16, 2012

For instance, they might use “clickthrough rate” on one page, and “click-through-rate” on another page. This may seem like a lot of work, but it’s important to develop an in-house guide that goes beyond the general rules of branding and content strategy, and hones in on the nuances and terms particular to your specific industry.

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Hubspot

DECEMBER 20, 2012

Studies of clickthrough rates and user behavior have shown that searchers favor the top search results -- particularly the top three listings. Now with search results also being appended with author profiles and rich snippets , clickthrough rates are proving to be higher on those listings even if they don't appear among the top results.

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Hubspot

JUNE 26, 2018

You should use email to build upon an existing relationship with your subscribers and leads by providing relevant, valuable information that will help them take action on their goals. If you keep this golden rule in mind, your subscribers will not only read your emails, but they will look forward to hearing from you every time.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

OCTOBER 29, 2012

Even though marketers must be careful not to over-automate, marketing automation can be a great way to manage and nurture your leads so they're more sales-ready. In this post, we'll walk you through the typical setup process of workflows, which you can then use to set up various lead nurturing workflows. and beyond!

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Hubspot

JUNE 19, 2014

A computer programming term meaning a series of rules. HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. You can decide if a given action is a lead or a sale.

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Hubspot

AUGUST 30, 2013

Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. So if you added a UTM code to track specific clicks or leads generated from your LinkedIn posts and uploaded those URLs directly to LinkedIn. 24 Best Practices for Successful Social Media Posts. Facebook Best Practices.

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Hubspot

JANUARY 9, 2013

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. Remember, that email is absolutely no good for lead generation if your recipients can't click through on your email to the page on your website where they can register for that webinar you were promoting.

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Hubspot

AUGUST 30, 2013

In fact , photos on Facebook generate 53% more Likes, 104% more comments, and 84% more clickthroughs than the average post. In fact, we use it all the time at HubSpot when we don''t have a designer handy. In fact, HubSpot''s current Facebook cover photo was created right in PowerPoint, too! And in social media? But honestly.

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Hubspot

MARCH 19, 2015

Wow -- all by improving the clickthrough rate (CTR) of your tweet? But Twitter is an important platform for driving traffing to your website, generating leads, and getting in touch with customers and prospects. 14 Ways to Increase Clickthrough Rate on Twitter. That''s right. The Challenge: It Takes Work to Get Clicks on Twitter.

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Hubspot

JULY 21, 2014

3) Every time your email''s clickthrough rate is higher than your benchmark. Marketing automation is a technique that uses software to automate your marketing, helping you communicate and engage with leads and customers in a scalable way. Lead nurturing workflows , which help move leads down the marketing funnel in a scalable way.

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Email Marketing Planning Marketing Automation Services Top of Funnel 28

Hubspot

APRIL 28, 2017

Thanks for joining me here on the HubSpot Marketing Blog today. I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails. >" src="[link]. Link Building Outreach Rules.

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Hubspot

DECEMBER 17, 2013

Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. The general rule of thumb is that you should tweet about your brand 20% of the time and about your industry 80% of the time. expert answers? Luckily, you can. On evaluating content quality.

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Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. 9) Bounce Rate.

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Hubspot

MAY 22, 2014

By tinkering with your blog post frequency and keeping an eye on your key metrics (unique visits, leads generated, etc.), True story: By A/B testing di ff erent CTA variations on your blog, you can increase clickthrough rates by 200%. Here are a few examples from the HubSpot blog: How to Make Your Blog Posts SEO-Friendly [Checklist].

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Hubspot

JULY 28, 2016

No, not HubSpot.) I spoke with some of the top recruiters here at HubSpot to find out the top 21 things recruiters and hiring managers don't want to see on your resume. One tip is to save your different resumes with the company name in the title, like Kolowich-Resume-HubSpot. Needless to say, you may want to bookmark this one.

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Vidyard

JULY 9, 2020

Despite all their posting, launching, and running up the corporate card, few visitors become leads. The HubSpot Blog. Content Management: WordPress, HubSpot , Vidyard. Social networks can change the rules overnight, for any reason, and there’s nothing you can do about it. “Why does someone become a lead?

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Hubspot

AUGUST 8, 2013

What if marketers didn''t have to shell out more money for photos, read into copyright rules, and fret over their resulting choice? Check out the HubSpot website below -- isn''t it much more engaging with visuals? so use these stock photos to help rake in the leads. ;). That''s when hit me. Text on an image.

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