Convince & Convert

NOVEMBER 8, 2016

Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. We want to maximize the reach of our content through more clickthroughs, likes, and shares. Using Open Graph Tags on Facebook.

Social Media 166

Social Media Promotion Media Clickthrough 166

Pearl Digital Marketing

JULY 7, 2019

I’m sure you’ve seen headlines like this before… Facebook ads are dead… Google ads are dead… SEO is dead… It’s obviously a strategy that some marketers use to get a higher clickthrough on their content, however, it’s worth asking the question… Is local SEO dead? Is Local SEO Dead?

SEO 70

SEO Clickthrough Ideal Customer Profiles Statistics 70

FunnelEnvy

FEBRUARY 11, 2021

84% of B2B marketers use paid distribution channels (read: Instagram, LinkedIn, Facebook, YouTube, etc.), Pretty much everyone buys ads from Facebook and Google, but it’s also quite common for B2B marketers to buy ads from LinkedIn. a click versus Facebook’s $1.72. Yet, most of us put up with it.

Paid Search Agency 88

Paid Search Agency Top of Funnel Funnel Advertising Ads 88

Only B2B

FEBRUARY 4, 2020

When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. A similar study found emails with approximately 20 lines of text, or about 200 words, had the highest clickthrough rates. On average, email generates $38 for every dollar spent, which is a 3,800% return on investment.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

Sprout Social

JANUARY 27, 2021

Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). as well as other sites like Facebook or Twitter. Click Rate: The clickthrough rate for cards, which is calculated as the ratio of card clicks to card impressions. Anything you can do to optimize your channel performance is a plus.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

6sense

JANUARY 3, 2022

Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo. Highly personalized, timely, and relevant outreach that generated meetings, and then …. Some Creative Tips and Tricks.

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

Hubspot

MAY 25, 2016

There are many social networks you can advertise on, but here are four of the most common: Facebook. billion users and over 900 million visits a day — Facebook has the largest audience available, which makes it a fit for businesses large and small. Advertisers must use their Facebook ad account to create Instagram ad campaigns.

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Strategic-IC

DECEMBER 4, 2017

Relevant, Quality Content. To generate relevant, quality leads, you must produce relevant, quality content. As well as creating gated content, quality (ungated) blog content is key to attract relevant visitors to your site and to raise your brand’s profile as a trusted topic authority. Related: 3. Related: 5. Related: 7.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Scoop.it

DECEMBER 1, 2020

to create hosted content hubs, turning your website into a destination for discovering and reading niche-relevant content published all around the web. Someone might see your content on Facebook on their mobile, and then sign up for your email newsletter through their work laptop when they get to the office.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

Hubspot

AUGUST 8, 2019

When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads). Each ad within your ad group will target a set of relevant keywords or key terms.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

The Lead Agency

JUNE 22, 2020

Segmenting your email databases by accessing individual buyer personas is an excellent way of keeping your customers engaged by providing them relevant and interesting content. In fact, targeting emails by persona increases clickthrough rates by 16% – Hubspot. Create a blog page that people can subscribe to. Use social media.

Email Marketing 48

Email Marketing Opt-out Buyer Personas Paid Search Agency 48

Hubspot

SEPTEMBER 14, 2012

Just about three months ago, we learned about and reported on Facebook's tests of a new ad targeting tool called Facebook Exchange. And as of yesterday, Facebook announced that Facebook Exchange is officially out of beta. Facebook Exchange: A Recap. Facebook indicates it works with are over a dozen DSPs.).

Impressions 28

Impressions Paid Search Agency Facebook Ad Exchange 28

Digilant

APRIL 13, 2021

Prominence across the web displays effectiveness in today’s most valuable locations of public outreach, like Facebook, Instagram, Twitter and LinkedIn. It also implies the ability to create and manage email-based analytics, generate higher clickthrough rates and fine-tune existing SEO strategies.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Analytics Demand 52

Sharpspring

JUNE 3, 2022

Consumers are reluctant to leave the platform once they’re there, which is why clickthrough rates on marketing emails are higher than on social posts. Your retargeting pixel kicks in and shows them an ad on Facebook. Be sure that you’re collecting relevant data from all your channels. How do you attribute this new client?

Top of Funnel 93

Top of Funnel Marketing Automation Services Digital Marketing Funnels Advertising Funnels 93

markempa

AUGUST 19, 2012

He believes blogs are ideal for this purpose if they provide relevant content – content that will help the customer whether they buy from you or not. Combine relevant content and a strong call-to-action at the end of the blog post, and he insists you will see results. In contrast, the average website has a conversion rate of 1.6%.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Convert

JANUARY 25, 2021

Form submission Clickthrough Social media share. Subscriptions Articles read Clickthrough Comments Social media share. Comments Page views Subscriptions Social media shares Clickthrough to product pages. Media/Publishing. Customer Support. Profile creation Reviews made Comments. Isn’t that convenient?

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

QuanticMind

DECEMBER 5, 2019

For airlines, hotels, restaurants and other businesses across the world, there are now better ways to serve customers as well as target them with relevant marketing messages online. They could be retargeted with a relevant marketing message promoting discounted tee times. . They can also leave negative Facebook or Google reviews.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Valasys

JANUARY 23, 2023

Every keyword in your account is assigned a Quality Score by Google that indicates how relevant each one is. Finding a happy medium between high relevance and low cost is essential. Ad relevance and Quality Score may be increased by using related keywords inside the same ad group. Which locations (states, cities, ZIP codes, etc.)

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Hubspot

NOVEMBER 15, 2012

In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months. The Impact of Photos on Generating Facebook Engagement.

Facebook 28

Facebook Generation Clickthrough Sample 28

Hubspot

NOVEMBER 18, 2014

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting. Auto-publish update to all three networks.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

QuanticMind

FEBRUARY 19, 2020

All sorts of relevant keyword phrases can be targeted to engage audiences at different points across the customer journey. Creating more relevant content for your ads and keywords can also improve your Quality Score and Ad Rank. Reputation management, then, must be a priority across relevant platforms.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

SnapApp

FEBRUARY 26, 2015

And in order to deliver relevant and engaging value, marketers need to “wallow in the data” created by their buyers and start paying attention to digital body language. Whether it’s pageviews or clickthroughs, know what buyer behavior matters to you. Paying attention to what your audience is doing, saying, and thinking.

Clickthrough 48

Clickthrough Marketing Analytics Tools Conference Analysis 48

Convince & Convert

JANUARY 2, 2014

I’ve found that each tweet gets approximately the same amount of clickthroughs. Something we’ve noticed at Buffer is that a lot of our posts are still relevant months after we publish them. Here’s an example of how we might do that on Facebook. You can now easily copy updates from your Twitter account to your Facebook account.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

ConvertKit

OCTOBER 30, 2020

Like the title, including relevant details about the content of your videos in your descriptions is key to helping your videos rank. Creating an interesting thumbnail image will help your video stand out among the search results to maximize clickthrough rates. Embed videos on relevant pages on your website.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Unbounce

SEPTEMBER 24, 2018

Deep, nerdy, and useful, even if it's not 100% relevant to everyone, is so much better than kinda interesting to 100% of the audience. The only way to get more conversions without raising your bid is by increasing your Quality Score,” they explained, “Which includes expected clickthrough rate, ad relevance, and landing page experience.”.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

QuanticMind

MAY 11, 2018

The key to success with AdWords audience targeting is not targeting the most relevant keywords related to your business, but targeting based on intent. The real benefit of advertising on social platforms like Facebook and Linkedin is audience targeting. Say you sell childcare products and want to promote your baby carriers on Facebook.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Lead Liaison

JUNE 27, 2017

The best way to meet these leads with relevant and appropriate messaging is through lead scoring. Some rules might include: Email clickthrough. Facebook ad clicks. It is certainly obvious that not all of your new leads are a the same stage in the buying process. Some will need convincing to move over to the next level.

Lead Ranking 65

Lead Ranking Lead Scoring Sales Qualified Leads High Quality Lead 65

QuanticMind

JUNE 20, 2017

A significant shock of Facebook impressions for a search term tends to lead to a corresponding spike in Google Search traffic, peaking 3-4 days after the initial Facebook activity. Mobile Facebook campaigns have also been observed to bring in a ROAS that is as much as 2.3x

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

NuSpark Consulting

MAY 3, 2012

Well, change is normal; just ask Google and Facebook. By hovering over keyword status, you can now see Google’s rankings (below average, average, above average) for three key attributes: Expected clickthrough rate , ad relevance , and landing page experience. The Bad: The formula is still a mystery.

Adwords 100

Adwords Features Google Lead Scoring 100

Outbrain

AUGUST 19, 2019

For example, if you’re seeing a lot of traffic from Facebook, it could mean that you bid too high for your Facebook ads, that your organic Facebook posts were very effective, or that the influencers you’re paying are sending you too many irrelevant audience members. Image source: [link].

Top of Funnel 38

Top of Funnel ROI Marketing Analytics Tools Content Marketing 38

SnapApp

SEPTEMBER 12, 2011

Are you planning on sharing this blog post to Facebook or Twitter? Users share their own SnapApp quiz results on Facebook for the same reasons I share my blog posts on Facebook-- ownership and self-expression. As with other online ads, you want to create compelling ad creative that will generate high clickthrough rates. ?Each

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Hubspot

JULY 8, 2020

You can use keywords relevant to your business here for a more targeted approach. What’s great about Twitter is that it’s made for 24/7 interactions and constant activity, whereas very frequent posting from brands on platforms such as Instagram and Facebook may feel disingenuous and spam-like. Engage with your fanbase. and 7-9 p.m.

eCommerce 57

eCommerce Twitter Paid Search Agency Work Management 57

QuanticMind

NOVEMBER 9, 2017

For your campaigns in SEM for B2B to be successful, you must show each visitor an ad that’s most relevant to where they are located in the conversion funnel. Also, if relevant to your own specific goals, you should also consider prominently featuring upsell/upgrade ads that send prospects to your paid conversion page as well.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Hubspot

APRIL 6, 2021

You've heard about Facebook Ads and Google Ads but you're still unclear on the difference between the two platforms. These platforms are often pitted against each other but in fact, Facebook Ads and Google Ads are complementary, each offering unique benefits to marketers. Benefits of Facebook Ads. Let's get started.

Top of Funnel 93

Top of Funnel Ads Facebook Cost Per Click 93

QuanticMind

JUNE 14, 2017

This panel opens with discussion on the potential power of optimization, which arguably fuels such powerhouse companies as Google, Netflix, Facebook and Amazon. Featuring: @Jeremy3Q_CRO , @khalidh . The process suggested involves six steps to turn optimized conversions into explosive growth: Strategic business alignment.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

nDash

JULY 30, 2020

That as long as we create something interesting and relevant to our target audiences, that we’ll be rewarded with marketing results. Authoritative: We all want to be seen as authorities on relevant topics by our audience. LinkedIn and Facebook ads are the hallmarks of paid B2B content promotion right now.

Paid Content 52

Paid Content Promotion B2B Content 52

Unbounce

JUNE 24, 2020

Even thumbnails are selected by a neural network based on predicted clickthrough. But even today’s strongest AI-powered chatbots are better at pulling relevant bits of data from specific contexts than they are detecting nuance. And it works: 80% of what people watch comes from a recommendation. What can you do?

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145