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90 Game-Changing Headline Examples to Boost Your Click-Through Rate!

Optinmonster

In the age of content marketing , where content is king, headlines reign supreme. They are the first impression, the hook that captures attention, and the deciding factor for many readers on whether to click or scroll past. For businesses and marketers, mastering the art of the headline is crucial for success. ” 3.

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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

Revisiting your email marketing automation workflow and automation should happen regularly. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. Average at best.

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Should You Choose a Single vs. Double Opt-In Strategy?

Litmus

In theory, email signup is a simple formality before you get to the good stuff of email marketing. Your opt-in strategy also goes beyond your email program’s preferences, since there are data privacy laws to follow. This guide explores single and double opt-ins, when they make sense, and which you should choose.

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Top 10 Email Marketing Tips for Financial Services

SendX

Source: Freepik Is email marketing actually useful for financial services? Email marketing is just as relevant in the finance industry as it is in any other industry. What Benefits Can You Get from Email Marketing as a Financial Advisor? In 2014, email marketing was 40 times more effective than Twitter and Facebook combined.

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The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

Act-On

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. Marketing — in this economy? Navigate ever-changing email privacy regulations.

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Apple’s Social Media Opt-Outs

Bluetext

Earlier this year, Apple rolled out a feature that allows end users to limit the personalization of ads delivered across their devices (iPhone, iPad, Mac, iPod). Impacts of the Opt-out on Advertisers: Advertisers use this information all the time. Have you seen a dip in conversions, click-through rate, or costs per impression?

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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation.