Convince & Convert

FEBRUARY 11, 2015

Landing pages are ripe for optimization through crowdsourcing. Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Or, apply the same concept to Twitter.

Landing Pages 155

Landing Pages Best Practices Design Lead Capture 155

Sharpspring

APRIL 27, 2020

But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. What is a good landing page?

Landing Pages 67

Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Launch Marketing

MARCH 29, 2023

You don’t have to be a marketing whiz to execute a B2B product launch that translates into revenue. Here’s everything you need to know to bring a successful B2B product launch to fruition. Create a Product Launch Timeline Before launching a new product, it is critical to create a timeline.

Product 62

Product B2B Buyer Personas Click Rate 62

Webbiquity

MARCH 28, 2023

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. Plus, it’s a great way to reduce bounce rate, and it is highly shareable. A reader can just pause at the products they find interesting.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

SendX

MARCH 18, 2021

You can put together an offer tomorrow and try to sell that product or service to your list at no cost. Building an email database can be a long, arduous process, especially if your business sells a niche product. Purchased email addresses have a low deliverability rate compared to their organically sourced counterparts.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

KoMarketing Associates

MAY 25, 2022

According to WebFX, the average conversion rate for Google Ads is 75%. How does that compare to your popup or ebook conversion rate? To access ad extensions, head to your Google Ads dashboard, click “Ad & Extensions” and then “Extensions.” Optimize Ad and Landing Page Copy .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Webbiquity

OCTOBER 9, 2018

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% Talk to them in this way, not saying how great features your product or service has to offer.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. What is your monthly budget?

Paid Content 101

Paid Content PPC Optimization B2B Marketing 101

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. You need it to prompt your readers and viewers to take action on your site and social media , thereby enhancing your conversion rate overall. CTAs that just click. The simple hack is to add a CTA that creates a sense of urgency in them.

Social Media 118

Social Media Examples Media Urgency Marketing 118

Webbiquity

JUNE 7, 2018

You can even create your own ads with the text ads feature and pay for only those ads that work (pay per click). Bynder, for instance, multiplied their leads by 400% through the Lead Gen Forms embedded in Sponsored Content with a 20% conversion rate. Connect with Twitter. Optimize Your Landing Pages.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Unbounce

MAY 27, 2021

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. We’re talking about conversion rates upwards of 37%, lasting months at a time. In marketing terms, that conversion rate is a pretty epic feat. Kinda—ahem— heroic. What’s his secret?

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

Webbiquity

AUGUST 1, 2019

Linking to your calendar: Enable your prospects to select their own timeslot to book an appointment with you to learn more about your product or service. If your business offers a specialized service or product, you can search for people asking questions about the problems your product or service solves on LinkedIn groups and Quora.

Marketing Automation Services 205

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 205

SmartBrief - Marketing

FEBRUARY 11, 2024

Whether you’re aiming to boost click-thru rates, increase conversions or enhance engagement, mastering the art of effective CTAs is key to achieving your email marketing goals. Here are some types to consider: Button CTAs: Clear and visually appealing buttons with concise text that prompt recipients to click and proceed.

Urgency Marketing 101

Urgency Marketing Click Rate Act-On Email Marketing 101

Optinmonster

DECEMBER 8, 2023

Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance. Want to see how it works?

Best Practices 104

Best Practices Landing Pages Template Work Management 104

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. No, they’re not being directed to a landing page or website. You click “buy now,” and your shirt is on its way! Source: Target/Instagram.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

ConvertKit

MAY 28, 2021

So how are your digital products supposed to stand out from the competition? You’ll need to grow your email list and market your products strategically if you want to build a lasting connection that turns into sales. ConvertKit Commerce is ready-made to help you sell digital products. Twitter is another solid option.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Optinmonster

MAY 2, 2024

This gives small businesses a great advantage to build customer relationships and improve their conversion rates. Send sponsored or promotional messages about your new product updates. HubSpot tested this method of content delivery for about a month and found that Messenger broadcasts resulted in an 80% open rate and 13% click rate.

Facebook 89

Facebook Paid Search Agency Business Click Rate 89

Conductor

OCTOBER 11, 2022

These search engine results page (SERP) features typically appear at the top of the results page that follows any search. Because 90% of internet users click on links on the first page of the results , these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Only B2B

JULY 7, 2023

How to Build a B2B Email List that Converts: Proven Strategies and Future Trends How to Build a B2B Email List from Scratch: Define your target audience: Identify the specific industry, niche, or market segment that aligns with your product or service. A well-optimized landing page increases conversions and grows your email list.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Unbounce

OCTOBER 22, 2020

This year, more people are showing an openness to try new brands, experiment with new products, and make an effort to shop local. Check out how to create smarter ecommerce landing pages for the holidays , including expert advice on how to write copy for gift-givers and use the holiday rush to your advantage. Clear communication.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. Make Your Emails Work for You.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

seo.co

OCTOBER 6, 2021

Most of your online marketing efforts (other than conversion optimization) will focus on exploiting external platforms like search engines, advertising opportunities, and social media sites to funnel traffic to your site or landing page. Getting the click. Know your demographics. Hitting multiple targets.

Optimization 98

Optimization Conversion Buying Cycle Burn Rate 98

Convince & Convert

NOVEMBER 10, 2010

Back in February of 1998, Jeffrey Brewer of Goto.com first presented the concept of pay-per-click advertising (PPC) at the TED conference. We feel like we’ve cracked the code on a new kind of advertising — advertising that starts out as organic content,” said Dick Costolo , Twitter CEO. She writes extensively at Resource Nation.

PPC 117

PPC Advertising Agencies Twitter Advertisements 117

Envy

MARCH 4, 2021

Certain content pieces, or highest revenue-generating products. It’s important to take action and plug these leaks, be it through optimizing a form, a landing page etc. You first need to know a leak exists so consistently investigate, look for clues like: Low conversion rates from specific landing pages.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Optinmonster

MAY 18, 2020

That’s “earnings per click.” ” Without earnings per click, you’ll never reach your full potential as an affiliate marketer. We’re going to teach you: What earnings per click means. How to calculate earnings per click. Thing Two is also cool, but its cost per click is only $1.

Cost Per Click 124

Cost Per Click CPC Advertising Agencies Landing Pages 124

Optinmonster

AUGUST 17, 2021

OptinMonster allows ANYONE to create engaging lead generation forms and eye-catching optin campaigns that deliver the highest conversion rates. Click below to start your 100% risk-free OptinMonster account today: Get Started With OptinMonster Today! Click here to get started ?. How does it work? Floating bars. Welcome mats.

Lead Scoring 91

Lead Scoring Lead Ranking Generation Webinar Metrics 91

Anyword

MAY 16, 2022

Your audience responds best when they can clearly visualize or understand what to expect when they click on content (if they should decide to click). CTAs come in all shapes and sizes, but strong action verbs (such as start, get, or download) help increase conversion rates by creating a sense of urgency. Landing Pages.

Copywriting 75

Copywriting Landing Pages Urgency Marketing CTR 75

Outgrow

JANUARY 11, 2021

Lead generation is the process of initiating and capturing consumer interest in any product or service and nurturing them till they willingly share their contact information or lead. Salient Features: 1) Send traffic to a landing page. per month for 100 click-throughs, $12.95 for 2500 click-throughs per month. #7

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods. The headline, images, and call to action should mirror the ad’s creative.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

ConvertKit

NOVEMBER 20, 2020

Create a free landing page that converts. ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. Create a free ConvertKit account. You can control communication 100% with your audience.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

ClearVoice

MARCH 7, 2020

Clickbait – Clickbait is a catching or intriguing headline for an article that is intended to drive website clicks, but has no actual relevance to the content on the landing page. . Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Optinmonster

FEBRUARY 11, 2024

If you’re using Shopify, you can use an app like Social Marketing All in One to ask customers to share a product as soon as they add it to the cart, and then reward them with a discount. To put this into action, think about what actions would both get users more comfortable with your product and help get the word out.

Paid Content 90

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 90