Marketing Insider Group

MARCH 11, 2024

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Engagement Rate: Likes, shares, comments – these are the bread and butter of video engagement. Conversion Rate: This is where the rubber meets the road.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Webbiquity

OCTOBER 7, 2014

All the work you put into building a large social platform is paying off, and now your account, which was once only followed by your coworkers, is now a social media powerhouse. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? PrettyLink.”

Click Rate 100

Click Rate Twitter CTR Eye-Tracking 100

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Zoominfo

MARCH 1, 2021

Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In today’s post, we’re going over how to track KPIs and which ones to choose for your marketing team. How Do I Track Digital Marketing KPIs? Number of new leads,” is a nice KPI to track, but we can go deeper than that.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Marketing Insider Group

JUNE 14, 2021

86% of video marketers say video has increased website traffic. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. 93% say it’s an integral part of their strategy. Source: Sprout Social.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

APRIL 30, 2024

Monitor user behavior: Analyze user behavior on your website, such as bounce rates and time spent on page, to understand how users interact with your content. Analyze visitor behavior on your site to see what grabs their attention, where they spend time, and what elements they are most likely to click. This caught my eye though.

Marketing AI 175

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 175

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Marketing Insider Group

NOVEMBER 6, 2023

What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. They can see which ones consumers are clicking on, which ones we’re ignoring, and adjust on the fly. CPC (Cost Per Click): Payment is made when an ad is clicked. Understand Your Audience.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Improving your conversion rate is a moving target. Where to start? Organic search is most likely job 1.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

NuSpark Consulting

FEBRUARY 3, 2023

On the other hand, street furniture is placed on the street in proximity to pedestrians, so it is easily spotted by passing traffic. It’s no longer impossible to track outdoor metrics and determine the effectiveness of your campaigns. They help you analyze traffic and conversations tied to your advertisement.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

SocialPilot

MARCH 5, 2024

This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. So, without further ado, let’s dive into the key metrics you need to track to grow your business on Facebook. Engagement Engagement tracks the number of actions people make on your posted content.

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. In fact, 91% of marketers named engagement metrics, such as social media interactions, time on site, and bounce rate, as the number one way to measure success ( source ). Social media followers.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. What is paid media?

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Outgrow

APRIL 29, 2024

When we see celebrity endorsements, customer testimonials, or high user ratings, it creates an impression of trustworthiness and popularity. Social media: Shares, likes, and comments indicate social approval and encourage others to engage. Share positive comments, reviews, and mentions from social media platforms.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Then, we will review key content metrics you should track through your website, email, and social media. Do you want to know if your content curation strategy is successful?

Curation 81

Curation Click Rate Content Open Rate 81

Salesforce Marketing Cloud

JANUARY 29, 2024

50 ways to send better emails How do you get readers to click and read your emails? Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. If someone’s been eyeing an item or left your website without checking out, it can send a follow up email.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. What should you be tracking? These are generalized across social media channels. Specifics that you track will vary by industry, business and campaigns. How to Mine Your Social Media Data for a Better ROI.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

ANNUITAS

OCTOBER 15, 2020

Clicks and Opens. The proliferation of marketing automation tools has given rise to the importance of measuring email clicks and opens. The problem with clicks and opens is that – at their core – both metrics are flawed. Here are five vanity metrics your marketing team needs to be wary of. . Correlation is not causation.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Below we’ve highlighted how to find your most successful social media posts, broken down by platform. Some brands are laser-focused on getting as many eyes on their social profiles as possible.

Social Media 125

Social Media Media Eye-Tracking Impressions 125

ClearVoice

MARCH 26, 2024

Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track. A user may engage with content by clicking a link, completing a form, or taking any other action. Then, find a target ratio to work toward.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Litmus

JULY 8, 2021

Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Clicks and click-through rate. Post-click behavior (e.g. What about the open rate?

Webinar Metrics 113

Webinar Metrics Deliverability CAN-SPAM Co-Registration 113

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. At OptinMonster, we understand the importance of conversion rates, and we’re here to guide you through mastering them. Recommended reading: What is a Good Conversion Rate?

Conversion Rate 71

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 71

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. It’s also a way to drive more traffic to your website organically. The History of Blogging. Measuring Performance.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Sprout Social

FEBRUARY 17, 2022

Social media. Increasing attendance rate for promoted events. Social media buttons. Then track the open and click-through rates to see which emails generate ROI. click-thru rate. It works because the goal is to drive more traffic to their blog. Text messaging. Direct mail.

Template 130

Template Email Marketing Blast Campaigns Planning 130

Salesforce Marketing Cloud

JANUARY 11, 2024

It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. Your strategy should help you keep your eye on the prize (hint: the prize is revenue and sales) and provide a roadmap for decision making. What you’ll learn: What is an ecommerce strategy?

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Sharpspring

OCTOBER 20, 2020

The need to prove the effectiveness of your proposed marketing tactics makes it critical to track, analyze and report digital marketing metrics. But when it comes to choosing the best marketing metrics to track, do you truly know what those metrics correspond to and which are most important for your specific priorities? 2 Open Rate.

CTR 59

CTR Eye-Tracking Marketing Automation Services Click Rate 59

ClearVoice

JANUARY 8, 2024

Identify KPIs Marketing KPIs , in a nutshell, are metrics organizations put in place to track progress toward specific goals. Some examples: Google Analytics: Tracks website traffic and user behavior. These provide the data necessary to help you identify the next steps.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Unbounce

MAY 27, 2021

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. We’re talking about conversion rates upwards of 37%, lasting months at a time. In marketing terms, that conversion rate is a pretty epic feat. Kinda—ahem— heroic. What’s his secret?

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

Parse.ly

JULY 7, 2022

What’s creating the most buzz on social media? . Both types of analysis are essential for success for media companies. If you want an article to perform better, monitor in real time which promotional strategies are getting eyes on your articles and which aren’t. Maybe an article title isn’t getting clicks.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Navigate the Channel

FEBRUARY 2, 2022

You already know that keeping track of your website visitors is important. However, traffic might be a better determination of how well your digital marketing campaigns are going. Here are a few to really keep an eye on. Bounce Rate. Website Visitors. Why is this a problem? Average Number of Page Views per Session.

Marketing Websites 65

Marketing Websites Eye-Tracking Click Rate Marketing Analytics Tools 65

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” Don’t panic. Download Here.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Adobe Experience Cloud Blog

JUNE 6, 2018

The most successful content marketing programs are those that track essential digital marketing metrics and use them to engage in constant refinement and improvement. Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Bluetext

FEBRUARY 21, 2024

In simpler terms: our goal as digital orchestration conductors is to ensure that all of our marketing efforts – from paid media to SEO to PR to user experience on the site – are aligned to help deliver the end goal, whatever that may be, to our clients. We also want to ensure all – if not most – engagements (comments, reactions, etc.)

Digital Marketing Funnels 42

Digital Marketing Funnels Lead Scoring Lead Ranking CTR 42

illumin

FEBRUARY 20, 2024

At this rate, smartphone use continues to garner sustainable growth in 2024. As a result, they can lead to unintended and mistaken clicks. It’s important to develop mobile banner ads that are eye-catching, have a striking message, and are specifically targeted to those who will likely engage with them. million in 2022, and 253.3

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. People may find your company’s products on social media. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Why should you integrate email with social media strategy? Attract more subscribers.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75