Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

JUNE 6, 2019

Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets. What not a lot of people realize on Instagram is that, if you have a business profile, posting eye-catching visuals is only 80% of the work.

Traffic 225

Traffic Marketing Websites B2B Paid Search Agency 225

seo.co

FEBRUARY 15, 2022

But the sad truth is that most blogs receive zero traffic and shares: Despite this example of the Pareto Principle, all indicators point to the notion that blogging continues to gain in popularity and shows no sign of slowing down. There are also plugins to integrate your social media efforts into your blogging. Post on Social Media.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Optimization.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Navigate the Channel

JANUARY 29, 2024

In today’s digital age, social media has become an integral part of our lives. However, the success of your social media marketing efforts hinges on one crucial question: Are you targeting the right people? It’s essential to understand the kind of people you want your social media profile and campaigns to attract.

Social Media 65

Social Media Media Demographics FAQ 65

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Why Social Media Marketing Matters 1. Why Social Media Marketing Matters 1. Unparalleled Reach Social media platforms have billions of users worldwide.

Social Media 65

Social Media Allocation Social Marketing Media 65

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Unbounce

JUNE 15, 2023

This could spell trouble for those of us who rely on how search currently works to rank our content and drive organic traffic to our site. Here’s the skinny: What AI-driven search means for SEO experts and marketers For years, marketers have focused on creating search-optimized content to generate organic traffic to our websites.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Marketing Insider Group

JUNE 8, 2021

Defining success includes the goals you want to accomplish and how you’ll track them. Common objectives include: Driving more traffic to your website. Creating more engagement on social media. To build a pathway to success, you need to prioritize your goals, then document a plan to achieve and track them. Quick Takeaways.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Valasys

AUGUST 10, 2023

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. There are several ways to bring old content back to life to increase traffic. Here is how: 7 Ways To Augment Your Website’s Traffic By Reforming Past Content 1.Optimize

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Webbiquity

OCTOBER 11, 2022

SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates. Use Social Media Platforms to Your Advantage. Despite splintering across networks, social media platforms remain a powerful communication channel with customers and prospective clients.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

APRIL 30, 2024

Implement a behavior tracking heat map tool such as Microsoft Clarity , Lucky Orange , Smartlook , or TWIPLA. Promote your website: Utilize various marketing channels, such as social media, content promotion, and SEO strategies, to increase your website’s visibility and attract more visitors. This caught my eye though.

Marketing AI 155

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 155

Brandpoint

MAY 5, 2023

Social media has become an integral part of our lives and businesses alike. In the past, manufacturing companies may have viewed social media as irrelevant to their industry. It’s time to embrace social media and take your marketing efforts to the next level! However, that is no longer the case. With over 4.2 With over 4.2

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

NuSpark Consulting

FEBRUARY 3, 2023

On the other hand, street furniture is placed on the street in proximity to pedestrians, so it is easily spotted by passing traffic. It’s no longer impossible to track outdoor metrics and determine the effectiveness of your campaigns. They help you analyze traffic and conversations tied to your advertisement.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The problem is, many B2B marketers aren’t tracking the right benchmarks. Each section includes benchmark metrics B2B businesses should keep a close eye on.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. Social listening lead generation This is one area of social media lead generation that’s overlooked.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. Social listening lead generation This is one area of social media lead generation that’s overlooked.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. You’re not just looking to catch someone’s eye. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. You’re aiming to engage, inform, and ultimately, convert. Why Sharethrough?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

Zoominfo

MARCH 1, 2021

Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In today’s post, we’re going over how to track KPIs and which ones to choose for your marketing team. How Do I Track Digital Marketing KPIs? Number of new leads,” is a nice KPI to track, but we can go deeper than that.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Marketing Insider Group

JULY 24, 2023

This way, your page has a better chance of increasing traffic and engagement. Track Your Keyword Rankings Last but not least, you need to keep an eye on your progress. Use an SEO tool (we like to use Semrush) to track how your pages are ranking for their target keywords. Video Source: Metrics Media X 5.

Keywords 226

Keywords SERP Eye-Tracking SEO 226

SocialPilot

MARCH 5, 2024

This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. So, without further ado, let’s dive into the key metrics you need to track to grow your business on Facebook. Engagement Engagement tracks the number of actions people make on your posted content.

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Marketing Insider Group

JUNE 14, 2021

86% of video marketers say video has increased website traffic. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. 93% say it’s an integral part of their strategy. Source: Sprout Social.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Scoop.it

NOVEMBER 1, 2022

These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage. They devise a carefully curated social media advocacy strategy including fostering emotional connections, creating exceptional customer experiences, delivering consistent value, and more.

Social Media 82

Social Media Top of Funnel Media Brand Identity 82

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. What is paid media?

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Outgrow

APRIL 29, 2024

Social media: Shares, likes, and comments indicate social approval and encourage others to engage. Post on Social Media Share videos or graphics highlighting the key takeaways from your case studies on top social media platforms. Share positive comments, reviews, and mentions from social media platforms.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? Where are they getting most of their traffic from? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. What’s their email marketing strategy? You need to know it all.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Boosting is another straightforward, low-effort way to increase social media traffic. Use a social media analytics platform to see exactly how your employee spotlights are performing. ?

Social Media 109

Social Media Media Linkedin Impressions 109

Scoop.it

FEBRUARY 1, 2024

The right content curation strategies can increase website traffic and help boost rankings quite effectively. Any original topics you can discuss, ideas for marketing campaigns, and even social media posts you create yourself are considered your own content. Engagement You need to keep an eye on the engagement your content is getting.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. It’s also a way to drive more traffic to your website organically. More traffic means more conversion opportunity.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Below we’ve highlighted how to find your most successful social media posts, broken down by platform. Some brands are laser-focused on getting as many eyes on their social profiles as possible.

Social Media 123

Social Media Media Eye-Tracking Impressions 123

Bannerflow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. For instance, cybersecurity company Akamai has reported a staggering increase in global internet traffic of up to 30 per cent. What 2021 social media advertising trends will we be discussing?

Social Media 98

Social Media Advertisements Advertising Trends 98

Parse.ly

AUGUST 29, 2019

Before Parse.ly, the content team mostly supported social media efforts. Growing our organic search traffic has been a huge part of that.”. to help boost organic traffic and pick content strategies to pursue? With Parse.ly, Gibson is able to track the growth and decline of an article’s search traffic.

Traffic 45

Traffic Organization Marketing Management Case Study 45

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. What should you be tracking? These are generalized across social media channels. Specifics that you track will vary by industry, business and campaigns. How to Mine Your Social Media Data for a Better ROI.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Brandwatch Marketing

OCTOBER 25, 2023

Look at website traffic Measuring your website traffic over time can reveal insights into brand awareness, but it’s important you are looking in the right places. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96