Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Marketing Insider Group

JUNE 14, 2021

Clicks: How often viewers click on your calls to action to engage with you further (e.g., Click-through rate: The number of times a CTA is clicked divided by the total number of views. Play rate: The percentage of people who played a video divided by the number of impressions it received.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Conductor

OCTOBER 11, 2022

Because 90% of internet users click on links on the first page of the results , these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing. Event Schedule: If a specific event has multiple times and dates, the event schedule can provide insight into available options.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

The Point

OCTOBER 7, 2014

Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Marketing Insider Group

APRIL 12, 2021

Sponsorships of events (live or virtual). The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. For display ads or sponsored content, you’ll get impressions and clicks. You have to be able to attribute the event to an actual sale, which can be tricky. Social media ads.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Twitter’s 140-character limit no longer applies to DMs.

Twitter 92

Twitter Comparison Ideal Customer Profiles Click Rate 92

Marketing Insider Group

AUGUST 11, 2023

Twitter: Real-time Engagement and Trending Conversations Explore how Twitter’s rapid-fire nature enables businesses to engage with audiences in real time and leverage trending topics for visibility. Cross-Promotion: Utilize social media to enhance and promote other marketing initiatives, such as email campaigns or events.

Social Networks 178

Social Networks Business Work Management Social Media 178

Webbiquity

JULY 19, 2022

How many people attended an event? There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites. Churn Rate. Renewal Rates. Also, note that small changes often can lead to increases in renewal rates.

Lead Scoring 292

Lead Scoring Lead Ranking ROI Enterprise Management 292

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. You need it to prompt your readers and viewers to take action on your site and social media , thereby enhancing your conversion rate overall. CTAs that just click. The simple hack is to add a CTA that creates a sense of urgency in them.

Social Media 117

Social Media Examples Media Urgency Marketing 117

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 76

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 76

Stevens & Tate

FEBRUARY 16, 2024

This increased online presence directly contributes to more traffic to your website or social media profiles, potentially leading to higher engagement rates and conversions. Tailoring your content and engagement strategies to align with each platform’s specific algorithms can lead to better visibility and interaction rates.

Social Media 96

Social Media SEO Optimization Media 96

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE! And CC Chapman.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Webbiquity

NOVEMBER 16, 2021

You mentioned that was a great event for you, that you met some great people there, and generated a lot of attention. And I don’t know what it was, but on the weekends, I was…instead of resting like every new grad really should be doing, I was hacking away at Twitter’s API. I was just fascinated with Twitter.

Paid Search Agency 254

Paid Search Agency Enterprise Management Work Management Marketing Management 254

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Forbes reports that “direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.”

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Hubspot

JULY 8, 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. In fact, according to Twitter , its users are 2.7x Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. Design an eye-catching profile.

eCommerce 60

eCommerce Twitter Paid Search Agency Work Management 60

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Twitter: Twitter Ads platform allows you to retarget users who have engaged with your tweets or visited your website.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Zoominfo

JANUARY 31, 2023

OK, let’s check the status of the cold email campaign you sent yesterday: 50% open rate, two responses. Finding the Decision-Maker Company A can find the decision-maker with the simple click of a filter. Company B can only track trigger events via Google. Any responses from yesterday’s outreach? You respond to them.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. With email marketing comes email marketing performance.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Sprout Social

FEBRUARY 15, 2024

An engaged audience takes action, which can include clicking on a link or sharing content with a friend. Website interaction If your target audience clicks through a link to your website from a social post, it shows they are committed to learning more about your brand. This action furthers their connection with your brand.

Webinar Metrics 101

Webinar Metrics Tips Marketing AI Social Media 101

Sprout Social

MARCH 16, 2022

Click-through rate. Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Click to play vs. Autoplay metrics. Card clicks. Email link clicks.

Video Marketing 121

Video Marketing Youtube Click Rate Allocation 121

Litmus

MARCH 2, 2023

GA4 focuses on the metrics that are relevant to the full customer lifecycle–-like tracking events rather than just “hits”. In theory, almost anything could be set as an event within GA4 , offering marketers a robust tool for analyzing and splicing the metrics that really matter when it comes to their website data. But better.

Analytics 84

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 84

Zoominfo

JUNE 4, 2018

Twitter followers. In fact, 91% of marketers named engagement metrics, such as social media interactions, time on site, and bounce rate, as the number one way to measure success ( source ). Event or Webinar Registrants: If your goal is to generate event participation, break your reports down by social channel.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

ClearVoice

JANUARY 10, 2022

In fact, marketers have once again rated email as the most effective marketing channel. Other top channels in the report include (2) paid search/ads; (3) organic search; (4) social media; (5) events; (6) direct mail; (7) SMS; (8) video. Marketers have once again rated email as the most effective marketing channel.

Studies 124

Studies Research Emarketing SMS 124

Envy

OCTOBER 27, 2021

In case you missed their product spotlight, I've summarized below the 3-day event to help you stay up to date. Click here to check out HubSpot's Business Units tool. Click here to see how HubSpot's Operations Hub can help you achieve more. If you have any questions, just hit reply. Our 3 Main Takeaways from HubSpot Inbound 2021.

Hubspot 118

Hubspot Enterprise Management Paid Search Agency Work Management 118

Biznology

JULY 20, 2010

Have you ever wondered whether big events have any effect on how marketers reach their audiences? Under normal circumstances, some people are clicking on your ads while others are riveted by something they are doing, and it all evens out, we assume. Image via Wikipedia. But you need to think clearly about this data in another way, too.

Click Rate 80

Click Rate Wikipedia Television marketing Internet Marketing 80

Only B2B

JULY 7, 2023

Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects. Participate in industry events: Attend conferences, trade exhibitions, and networking events relevant to your industry to get involved in industry activities.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

ClearVoice

DECEMBER 15, 2021

Other popular channels include account based advertising (66 percent); in-person events (64 percent); direct mail (50 percent) ; and chatbots (31 percent). Twitter use has peaked; decline expected in coming years. Between now and 2025, Twitter is expected to lose more than 1.1 smm Click To Tweet.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

ClearVoice

JULY 9, 2021

Whether they’re macro (meaning they have millions of followers) or they’re micro (meaning they have fewer in terms of numbers, but their followers tend to be more loyal), they can all promote products, services, and events. Click To Tweet. Believe it or not, the rate trended down as the follower count went up. Statista ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Top Rank Marketing

AUGUST 21, 2023

This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry. You know, there’s recent research from LinkedIn* citing real world events as one of the most effective current B2B content marketing tactics.

B2B Marketing 88

B2B Marketing B2B Paid Search Agency Co-Registration 88

Top Rank Marketing

AUGUST 11, 2023

Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 98

Buying Cycle B2B Marketing Demand Generation Agencies Studies 98

ClearVoice

SEPTEMBER 4, 2020

Of all web searches in the United States, clicks on search ads occur less than 3 percent of the time. SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( searchmarketing Click To Tweet. Across all industries, the average email open rate is 17.8 eMarketer ). Jumpshot ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Martech

FEBRUARY 6, 2024

Following a seeming endless wave of disorienting global events, the audience is ripe for a return to traditional symbols and comforting humor.” A lot of the attention is going towards TikTok, and those eyeballs seem to be coming from X (formerly Twitter).” I think the agencies got it right this year,” said Frank.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 117

Top Rank Marketing

DECEMBER 20, 2023

Pinterest is the easiest platform for showing up as a referrer to websites, and Pinterest conversion rates are typically much higher than other sites. X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. Many consider it to be a search engine instead of a social media channel.

Paid Content 135

Paid Content Search Marketing Promotion Advertising Agencies 135

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Contently

AUGUST 2, 2021

After you enter the Google Analytics code into your website’s HTML, the service will measure certain goals for you, including which pages a visitor clicks on, how long they stay, and the actions they take. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

ClearVoice

MARCH 26, 2024

A user may engage with content by clicking a link, completing a form, or taking any other action. Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52