Valasys

JUNE 13, 2019

Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. According to a report by Pew Research Centre, 67% of Americans get some of their news on social media, primarily on Facebook & Twitter. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

SEPTEMBER 6, 2019

Let’s now delve deeper into the quantification of social advertising strategies for the microblogging social network – Twitter. According to Hootsuite, 75% of the B2B businesses market on Twitter. Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

JUNE 18, 2019

According to a study by Mobile Marketer, Geofencing is capable of generating twice as many Click-Through Rates (CTR) than normal mobile advertising. Geofencing Campaigns On Facebook: Engaging audiences on Facebook, using Geotargeting helps marketers generate a greater Return on Marketing Investment (ROMI). Conclusion.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

SEPTEMBER 19, 2019

In the previous 3 parts of the blogs created on Social Media KPIs , we discussed the vitality of defining & measuring the impactful Social KPIs for 2019 for the platforms such as Facebook, Twitter & Instagram. Click-Through-Rate: This metric is an excellent way to measure the effectiveness of campaigns being run on LinkedIn.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

SEPTEMBER 4, 2019

According to a report by Pew Research Centre, 67% of Americans report that they get at least some of their news on social media, primarily on Facebook & Twitter. Identifying the percentage of social media traffic that converts into sales is important for optimizing conversion rates. Tools to measure Social Media Metrics.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 26, 2019

In the previous sections of the blog, we have unraveled how brands can define, measure & optimize their social media KPIs for channels such as Facebook , Twitter , Instagram & LinkedIn. And KPIs influence management behavior as well as business culture.”. The Important Social Media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

AUGUST 1, 2019

Marketers can set-up their budgets, choose clicks or impressions & can even cease ads being run anytime with the help of campaign manager. If users click on “Report this Post” or “hide this Post”, LinkedIn may penalize the posts. Funnier hashtags can be used on platforms like Twitter, not on LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45