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9 Ways to Increase Email Open and Click-Through Rates

SmartBug Media

To do that, let’s talk through how you can increase email open and click-through rates. Increase Email Open Rates. To increase email open rates, you should be focusing on a couple of key factors: responsive design and subject lines. Increase Email Click-Through Rates. Perfect the Timing.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. To do this, it’s necessary to monitor and evaluate marketing KPIs closely, including the rate of conversion and the cost of acquiring new leads. Personalization in subject lines increased open rates by 23.6%.

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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. With carefully crafted email content, you’ll get lots of opens and clicks. Write click-worthy subject lines. Click-Through Rate (CTR).

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15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something. Before we get started, you’ll need to have Google Analytics set up on your site. What Are Content Marketing Metrics?

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Event Invitation Emails: How to Create One that Rocks

Hubspot

Running a successful event can be stressful, especially when you have so much to coordinate, including the agenda, the venue, and the speakers. Email event invitations, however, shouldn't be stressful. Answering the questions your audience will have about your event is a great place to start when writing an email invitation.

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How ZoomInfo Supercharges Sales: A Step-by-Step Breakdown

Zoominfo

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. OK, let’s check the status of the cold email campaign you sent yesterday: 50% open rate, two responses.

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Email Open Rates Best Practices

SendX

And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. You want people to read your emails, right?

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