Porch Group Media

JUNE 9, 2022

With access to rich consumer audiences and insights, email enables marketers to reach movers early and target them at key points throughout the move journey. As a result, using email as part of a mover marketing program has proven to be an effective channel to support brands’ customer retention and acquisition efforts.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Convert

NOVEMBER 16, 2020

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. These three terms come in handy when you are going through the summary statistics of an A/B test. In statistical power parlance, the Greek letter ?

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Walker Sands

JULY 17, 2023

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails.

Email Campaigns 52

Email Campaigns Email Marketing Campaigns Tips 52

Martech

MARCH 6, 2024

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two.

Click Rate 118

Click Rate Budget Programs Case Studies Open Rate 118

The Point

OCTOBER 11, 2022

What are the most effective strategies for email marketing campaigns, such as subscriber segmentation and personalization? Personalization is over-rated. It wasn’t long ago that we were preaching email to be “mobile-friendly.” Now, all B2B email should be optimized for mobile pretty exclusively.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

SendX

AUGUST 20, 2020

We live in an era of big data so professionals from different areas use data all the time, and email marketers are no exception. There are many tools that enable marketers to accurately measure the effectiveness of every aspect of their campaigns. Average click-through rates vary depending on the industry.

Analytics 195

Analytics Conversion Tips Click Rate 195

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. adults), and at over 65, the email use rate is 84.1%. Table of Contents.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Webbiquity

SEPTEMBER 28, 2022

Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. What Exactly is Email Personalization? Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

SendX

SEPTEMBER 30, 2020

This is why you need to spice it up with another content that brings excitement after people click on your email. And one of the most engaging content you should consider adding to your email marketing campaign is video. They fight tooth and nail to pitch their ideas with convincing sales emails. Turn Off Autoplay.

Email Marketing 275

Email Marketing Video Marketing Best Practices Click Rate 275

Business Brainz

OCTOBER 14, 2021

Today, buyer personas are an essential component of any successful marketing strategy, and understanding buyer persona statistics is equally important. Down below we will be discussing some of the most interesting Buyer Persona Statistics that were actually generated by Bigger Brands. Click here. Why create a buyer persona?

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Business Brainz

OCTOBER 14, 2021

Down below we will be discussing some of the most interesting Buyer Persona Statistics that were actually generated by Bigger Brands. These Buyer Persona Statistics will help you understand how big businesses are adopting Buyer Persona and generating great results. Click here. Why create a buyer persona?

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. Source: Campaign Monitor As you can see, the first email that you send to your subscribers is your most read email. They just subscribed to your email list. In fact, it is one of the main drivers of a successful email campaign.

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. 72% of consumers only respond to email messages directed toward them – that is personalization. Embed dynamic content to make your emails stickier.

Email Marketing 135

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 135

Zoominfo

MAY 20, 2021

According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Bounce Rate. Click-through Rate (CTR). Conversion Rate.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Optinmonster

DECEMBER 28, 2023

And marketers find themselves asking: will social media replace email? But rest assured, email is not going anywhere. When you look at email marketing’s effectiveness, it’s pretty clear that it’s an equally strong contender. Email and social media aren’t mutually exclusive marketing tools.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. No-body respects click-bait and it’s a quick way to lose trust.

Creativity 310

Creativity Examples Marketing Budget Urgency Marketing 310

SendX

MAY 6, 2021

An effective lead gen strategy is the bedrock of any successful enterprise. In this article, we’ll delve into two most popular methods: email marketing (using web forms) and chatbots, analyse why they work, and how to make them work for you. They provide little insight into what happens before the visitor clicks “submit”.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

SendX

APRIL 16, 2021

With over 90% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. Statistics show that only 47% of email recipients open an email based on the subject line.

Email Marketing 275

Email Marketing Campaigns Autoresponders CAN-SPAM 275

Martech

JANUARY 8, 2024

Use case summary: As a marketing manager, I want to re-engage lapsed customers by sending personalized email campaigns with exclusive offers and incentives to encourage them to make a purchase. Determine the frequency and content of email campaigns to be sent. no purchase in the last 6 months).

SMS 70

SMS Marketing AI Best Practices CMO 70

Navigate the Channel

AUGUST 1, 2023

In today’s digital age, email marketing remains a crucial strategy for building product marketers. Email campaigns are cost-effective, easy to execute, and can provide valuable insights into consumer behavior. By analyzing these rates, marketers can refine their subject lines and content to improve engagement.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Optinmonster

JANUARY 24, 2024

Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing? Let’s start with how to measure email marketing success.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

FunnelEnvy

MARCH 4, 2024

Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. As this graphic shows, A/B testing is an effective tool to increase website and landing page performance. Marketers can use the results to measure user behavior and make decisions based on statistics.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

SendX

MARCH 16, 2021

For your email marketing campaign, an infographic can be one of the best additions to boosting its effectiveness by manifold. Did you ever try to utilize infographics in an email marketing newsletter before? If you create an email newsletter with an infographic then it will increase your overall conversion rate.

Email Marketing 289

Email Marketing Planning Practices Best Practices 289

Optinmonster

MARCH 4, 2024

It shows you if your marketing is working and where you can make changes to improve its effectiveness. Though both methods are invaluable, split testing is often the starting point for many due to its simplicity and effectiveness. Why Should You Run a Split Test? By changing its color and text, we saw a 20% increase in sign-ups.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Scoop.it

FEBRUARY 15, 2024

That forces them to adopt cost-effective marketing strategies that can generate significant returns. That’s why email marketing is a perfect fit for them. Email marketing helps companies communicate their message effectively and build relationships with their customers. So, subscribers do click through to your website.

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Sword and the Script | B2B

NOVEMBER 28, 2023

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. In other words, that message had an open rate that was 2x and CRT that was 5x. Why are the metrics so high?

Open Rate 80

Open Rate CTR PR Click Rate 80

Delivra

SEPTEMBER 27, 2018

As a marketing strategy, email continues to be the channel with the most return on your investment. And the statistics show that people like getting their info, offers, and updates through email—a preference that cuts across all generations. A boost in email click-through rates? Set up a triggered campaign.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2020

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. Here, you’ll find everything you need to know about email automation, the benefits it offers, and how you can get started. What is email automation?

Automation 264

Automation Ad Building Digital Marketing Funnels Eye-Tracking 264

Only B2B

OCTOBER 18, 2023

The key objective here is to broaden your reach, tap into new audiences, and create a domino effect of engagement. According to recent statistics, 85% of internet users in the United States watch online videos monthly, emphasizing the importance of having a video syndication strategy in place.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Only B2B

JULY 19, 2023

Personalized experiences not only grab attention but also foster stronger connections and drive higher engagement and conversion rates. By leveraging customer data, businesses can craft targeted and tailored email campaigns that resonate with recipients on an individual level. Segmentation can lead to impressive results.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Only B2B

JULY 8, 2021

The typical challenges people face in their email marketing campaigns are: > How to ensure my emails are not lost in promotional emails? > How to increase click/open rate of my email campaign? What are the ways I can make my email marketing effective? > Day and Time To Send Email.

ROI 118

ROI Email Marketing Practices B2B Marketing 118

Marketing Insider Group

FEBRUARY 23, 2021

To me, this statistic is surprisingly low. Repurposing case studies to appeal to audiences across different channels is a smart and cost-effective way to make your content go further. Employees can easily share the PDF over email to demonstrate how your company has helped others solve a problem a current prospect or lead is facing.

Case Studies 273

Case Studies Case Study Studies Top of Funnel 273

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. From designing high-level marketing strategies to email campaign personalization and prospecting, intent data offers you crucial insights every step of the way.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Litmus

JULY 8, 2021

Unfortunately, there are lots of ways to reach the wrong conclusions with analytics, including: Not reaching statistical significance and making other mistakes with your A/B tests. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Email campaign success metrics.

Webinar Metrics 113

Webinar Metrics Deliverability CAN-SPAM Co-Registration 113

Only B2B

JULY 7, 2023

In this comprehensive guide, we will explore what a B2B email list entails, give practicable way to build one from scratch, discuss proven strategies for list growth, examine effective lead nurturing methodologies, analyze relevant data and statistics, explore the future of B2B list building , and conclude with crucial insights for success.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62