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AI-powered martech releases and news: April 11

Martech

A marketing campaign using AI to help dogs in shelters get adopted? Channels analyzes and classifies incoming data making it easier to identify patterns before they become problems. This helps digital marketing teams the ability to execute website personalization in days and leverage generative AI technology.

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6 ways to use generative AI for your marketing

Martech

There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer. If it is useful, helpful, original and satisfies aspects of E-E-A-T , it might do well in Search. If you struggle to articulate your message, generative AI can help rewrite it in a professional tone.

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Quick Ways To Double Your B2B Sales Conversions In 2021

Webbiquity

Depending on the volume of leads you generate, it may be challenging to classify and segment every lead. Developing classification groups for your leads depends upon what information you collect to help you understand the leads you’re generating. Six Effective Tips To Increase Your B2B Sales Conversions. Segment your leads religiously.

B2B Sales 259
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How to increase website engagement with content recommendations

Martech

Most off-the-shelf content recommendation engines will not have all the capabilities discussed here, but knowing what’s possible will help you find the best solution for your business. How to classify content The magic behind content recommendation relies on classifying content to match your and the reader’s goals.

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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

Advanced tips don’t just help you research. Advanced Google search techniques help you explore new subjects or find a fresh spin on a topic. This feature can also help you uncover competitors and potential partners. Best of all, you’ll find out how Google classifies your site by finding out what it sees as related to you.

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Why Your Product Is Not What You Sell

Marketing Insider Group

Psychologist Abraham Maslow classified these needs into five categories that you can see in the graph below: Image Source Anything you sell should fulfill a fundamental need. At MIG, we can help you produce outstanding content. Let’s chat about how our Content Builder Services help you sell more than your product.

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Using AI-generated content? Meta says it must be labeled

illumin

It’s a strategic move on Meta’s part to try to remove themselves from this equation, saying: “We must help people [distinguish] when photorealistic content they’re seeing has been created using AI.” Signals on generated AI don’t currently apply to audio or video content and aren’t used by all AI generators.