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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. It’s worth remembering that this doesn’t necessarily always mean the biggest; being the ‘best-in-class’ often means different things in different industries. What do they do differently?

Analysis 156
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The Three Remote Work Models

Zoominfo

Here, we present the three dominant remote work models, their benefits, and how they compare. Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo 1. According to Crunchbase , 70% of startups offer remote work options to interest potential employees.

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7 Lessons for Tech Leaders from ZoomInfo’s CEO

Zoominfo

There have been many eye-opening moments for ZoomInfo founder and CEO Henry Schuck during the company’s 14-year journey from startup to public company. I would write a vision for what I wanted our platform to do, and it would just sit in my Google Docs and get cobwebs on it.”

Zoominfo 130
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Four trends to watch in marketing, technology and changing customer behavior

ClickZ

In 2020, creating campaigns from design through engagement with empathy—taking into account gender, race, class, ability, and other forms of diversity—means more than box-ticking for legal, moral, or ethical reasons. Customer Experience has dominated digital strategy and product design for years. Studies from voicebot.ai

Trends 135
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How 9 Brands With Physical Locations Made Their Services Virtual

Hubspot

For example, in the last year, we've seen beauty experts, career coaches, tax representatives, and even educators begin to schedule online classes or consultations that allow their clients to learn from them without ever having to step foot in the same room. Based in the startup hub of Cambridge, Mass., Venture Cafe Cambridge.

Service 101
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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

The year Google AdWords was released my manager asked me to study it for three days and then execute some campaigns. I added data and insights from the 2023 report to a recent conference Master Class presentation on B2B marketing, it was the most informative research I could get my hands on to share with my audience.

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Top Conferences for Freelance Writers and Creatives in 2019

ClearVoice

Cost : $245 for a conference pass (master classes are also available). Great for: Business owners, startup founders, creative entrepreneurs, online marketers. Description: Silicon Valley is the place to be to discuss startups, and this conference is sure to deliver. Digital Summit. Dates: February 11-12, 2019. Sponsor: SXSW®.