Modern B2B

JUNE 5, 2023

Know your customer Back in ‘Marketing 101’ class, the first thing we looked at was ‘who is your customer’. They’re doing this in several ways: Focus groups: Collective perspective on topics from a group of customers or prospects In-depth interviews: One-to-one interviews to build out a picture from an individual’s perspective.

Planning 52

Planning Sales Qualified Leads Lead Scoring Lead Ranking 52

Kevin Indig

APRIL 1, 2023

To give you a sense of where the bar is today, the five following content examples show what best-in-class readability and search performance looks like: Investopedia's guide to cryptocurrency [link] Investopedia’s content has a very high signal to noise ratio. The web holds more content than ever before, and it’s growing.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

ClearVoice

FEBRUARY 18, 2020

We touched on the idea of focus groups , but maybe you can also create purchase groups while you’re at it. As Tzur explained of James Allen’s world-class customer service: We don’t differentiate between selling and service. Though that might be fodder for an entirely different master class series!

Tips 59

Tips Class Press Paid Search Agency 59

ConversionLogic

SEPTEMBER 29, 2020

So we organized and led a Focus Group for employees with school-aged kids to see what’s on their minds. While most of us thought working from home, homeschooling and virtual learning would just be a memory by fall of 2020…here we are, still trying to navigate it. This has created massive uncertainty.

Work Management 40

Work Management Class Focus Group Act-On 40

Sprout Social

DECEMBER 9, 2020

Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys. This can only be done by consistently delivering exceptional work and world-class customer services. .

Paid Search Agency 103

Paid Search Agency Advertising Agencies Ad Agencies Work Management 103

Hubspot

DECEMBER 10, 2018

For instance, an extrovert might prefer exercising alone at home, while an introvert might prefer loud group workout classes. Additionally, designing artwork online might provide you with the opportunity to express yourself in a unique way, which could appeal to you if you tend to avoid expressing yourself in large groups.

Best Practices 71

Best Practices Copywriting Blogger Work Management 71

Content Standard

MARCH 9, 2017

In eighth grade science classes around the world, students are introduced to Newton’s first law of motion: a body in motion tends to stay in motion unless acted upon by an outside force. So you’ve identified a shift in opinion in your audience. What does it mean for your brand? Aim for Actionable Authenticity.

Trust Marketing 84

Trust Marketing Brand Identity Branding Planning 84

Adobe Experience Cloud Blog

MARCH 17, 2016

Throughout this time I have observed two types of marketers—the ones that have been able to grow with the company and the ones that weren’t able to punch above their original weight class. So how do you make sure that you’re growing with your company? Here are four ways to take yourself, and your marketing, to the next level: 1.

Budget Programs 48

Budget Programs Planning B2B Thought Leadership Allocation 48

Content Marketing Institute

DECEMBER 17, 2018

Start a focus group. HANDPICKED RELATED CONTENT: Education as a Marketing Strategy: 8 Brands Doing Online Classes and More. Include a brief survey when a prospect shows interest in your product or service. Invite your customers in for an appreciation lunch and in-person interviews. Diversity is core to what I do every day.”.

Enterprise Management 97

Enterprise Management Paid Search Agency Work Management Marketing Management 97

Biznology

JUNE 29, 2017

Consider some research, like using an outbound telephone call or a focus group, to gain additional insights into the reasons for the inactivity. Invite them into a special class of customers. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Integrated B2B

JANUARY 1, 2015

We have conducted focus groups both with happy and with less satisfied customers. “I learn from our happy customers and also meet the not-so-happy customers. These surveys are a first step in having a conversation about our relationship and this is where the real benefits come in.”. “We

Loyalty 40

Loyalty Enterprise Management Work Management Marketing Management 40

Convince & Convert

DECEMBER 7, 2023

Socioeconomic Status (Differences in class, income, and social standing.) This could include members from within your organization or an external focus group. Gather a diverse group of individuals to review and provide feedback. Sexual Orientation (Heterosexual, homosexual, bisexual, asexual, etc.)

Campaigns 135

Campaigns Planning Paid Search Agency Peer-to-peer 135

Convert

MARCH 22, 2022

Even with world-class experts, the wrong expectations mixed with the wrong directions often lead to fruitless collaborations. It’ll contain data gathered from focus groups, interviews, email surveys, analytics analysis as well as data-backed ideal customer profiles and demographic info. We wish it were that simple.

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52

Contently

JANUARY 22, 2020

” On this day, work stops and employees indulge in a series of personal-interest classes hosted at the office—intro to graffiti art, 3D printing, sushi making, and so on. From the first creative briefs to production of the final commercial, we went through rounds of focus groups, concept testing, collaborative meetings, and edits.

Paid Search Agency 137

Paid Search Agency Advertising Agencies Ads Ad Agencies 137

Heinz Marketing

MARCH 8, 2023

There are books and blogs, videos and classes, all geared towards being better at making change. Another way to gather IC feedback is via focus groups. How do you “harness synergy” when you are coordinating a new process or implementing a new tool? It is a question with no easy answer.

Work Management 104

Work Management Opt-out Opt-in Customer Surveys 104

WebMarketCentral

NOVEMBER 18, 2009

Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. Ratings and Rankings. Not possible. Bloggers could do this independently, but few have the resources to do a thorough job.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

Litmus

JANUARY 23, 2024

Effie Awards finalists The Effie Awards recognize best-in-class marketing both worldwide and regionally across different industries. While they don’t focus specifically on emails, you’ll find the best marketing campaigns of the year in one handy list from brands like McDonald’s, Procter and Gamble, Kia Motors, Aldi, and Wrigley’s Gum.

Examples 86

Examples VALS Newsletter Design 86

Content Standard

JANUARY 11, 2019

Whether you learned about them in middle school science class or still take one occasionally for an online coupon, you likely feel familiar with the format as a whole. Tactic 3: Get in Their Heads With Focus Groups and Usability Testing. Tactic One: Getting to Know Each Other with Surveys. Image attribution: Johanna Buguet.

Tactics 98

Tactics Research Content Marketing Planning 98

Sprout Social

JUNE 26, 2023

Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. Apple’s integrated omnichannel experience Apple’s first approach to building a great product is delivering a world-class customer experience.

Marketing Automation Services 122

Marketing Automation Services Touchpoints Allocation Work Management 122

Hubspot

JANUARY 13, 2020

When I hear the word ecosystem , I think of my science class as a kid. Conduct focus groups. Specifically, I remember having to choose an environmental ecosystem to do a project on. Share customer feedback surveys. Look at the product ecosystems of your competitors. Simplify the connections within your product ecosystem.

Product 81

Product Ad Building Work Management Lock-In 81

Sharpspring

JANUARY 24, 2020

Marketing interns can also bring new, fresh ideas to your team based on current marketing practices or from their coursework, so be sure to treat them with respect and chat regularly about what they’re learning in class and whether or not it can be applied to your business.

Paid Search Agency 62

Paid Search Agency Planning Work Management Trade Show 62

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. They are — and say 'em with me, because if you took that class, you know these four words by heart: Product.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Marketing Craftmanship

MARCH 27, 2013

The outcome of widespread abuse of white papers – driven by marketers grasping for new ways to put lipstick on a pig, or too lazy to produce rigorous research that might empower customers to draw their own conclusions – is that the tactic has lost its franchise as an effective B2B marketing asset class.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Kapost

MARCH 6, 2017

To do so, we need to go back in time and take a seat in our Psychology 101 class and understand how human behavior is tied to our decision-making behaviors in specific contexts. Put together focus groups, surveys, and user interviews to discover valuable information about your target audience.

Planning 75

Planning Marketing Plans B2B Marketing B2B Thought Leadership 75

seo.co

JANUARY 25, 2021

Bill Gates saw it when the rest of us assumed the internet was nothing more than a tech fad for a strange class of nerds. Whether it’s surveys, testimonials, or focus groups, it never hurts to ask! It allows material to be duplicated at low cost, no matter the size of the audience.”. This keeps you “in the know” in real-time.

SEO 115

SEO Lead Ranking Lead Scoring Content 115

Buzz Marketing for Technology

JUNE 27, 2008

To bring in real-world concepts and to encourage collaborative research, she broke the class into groups, each of which was assigned a different project: on the history of piracy, on current issues, on new business models for music, protest movements and other topics. s no course that everyone takes, and thereâ??s Dupuis noted.

Education 100

Education Research Google Class 100

ClearVoice

OCTOBER 26, 2018

Other studies also suggest that advertising creatives, focus groups, production studios and boardrooms need to be more diverse). Capturing the intersectionality, where social identities of race, class, gender and sexuality within real life experiences become visible and respected in advertising.

Studies 63

Studies Paid Search Agency Case Studies Case Study 63

Content Marketing Institute

MARCH 28, 2018

personal interviews, focus groups) or perhaps a quantitative study (e.g., Training classes. On the other hand, your discoveries may identify gaps in available research that you might fill. If you proceed with an original research project, your objective(s) determines the methodology. Qualitative research (e.g., Infographics.

Research 98

Research Budget Programs Work Management Marketing Management 98

Single Grain

AUGUST 7, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download your free template right now!

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Hubspot

MAY 15, 2013

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Back to the Basics - online writing vs old school journalism , October 14, 2010 When my students submitted their first example posts to me as an assignment in my Blog Writing class, I knew I had to do a little backtracking and first teach them a bit about the technique of writing for the net. Focus Group (5). Times have changed.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Content Marketing Institute

OCTOBER 23, 2018

While these 30- to 90-minute classes are primarily focused on Mac-centric topics – like how to edit video using Apple’s proprietary tool sets – the skills participants learn can be applied to their broader life goals – like furthering a career in design or programming or impressing their friends with pro-quality videos on social media.

Generation 107

Generation Terms and Conditions Peer-to-peer Paid Search Agency 107

Hubspot

APRIL 29, 2013

We recruited best in class experts including Ann Handley , Jay Baer , Shawn Graham , David Meerman Scott , Kevin Daum and more for their input, and combined their expertise with HubSpot’s own proven tactics. What can we do in a day’s work that will generate real impact on our business?

Planning 28

Planning Peer-to-peer Press Thought Leadership 28

Single Grain

AUGUST 9, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Here is how to get the most out of it.

Storytelling 102

Storytelling Buyer Personas Paid Search Agency Peer-to-peer 102

Hubspot

APRIL 20, 2015

The perpetrators identified in these cases belong primarily to lower class or so-called “racially inferior” communities. The film follows a group of high school students whose marijuana habits get them into all sorts of melodramatic and nefarious situations. Research” at the time links marijuana use to violence and criminal behavior.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28