Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Local newspapers, radio stations, digital platforms and community events each offer advantages. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale.

Advertisements 108

Advertisements Advertising Allocation Planning 108

Hubspot

SEPTEMBER 10, 2020

Here, I spoke with Christina Mautz , CMO and Head of Sales at Moz, to learn how business leaders can still build impactful events virtually — plus, how leaders can foster a sense of collaboration and community, even when entirely remote. Moz has 15 years of experience creating world-class events. Vilcome 4-in-1 USB C Hub Adapter.

Communities 99

Communities CMO Ad Building Paid Search Agency 99

Marketing Insider Group

FEBRUARY 6, 2023

Consumption of content is both on-line and off-line, so we need to take that into account. Deliver next-generation customer engagement with content, consistent messaging and value to specific personas, and increased enablement. This has never been truer in an age of digital-first B2B marketing.

B2B Thought Leadership 232

B2B Thought Leadership Lead Ranking B2B Marketing Planning 232

Salesforce Marketing Cloud

OCTOBER 30, 2023

While there is no Trailhead Playground for Marketing Cloud, there is a great deal of Marketing Cloud content on Trailhead to get you started. As a bonus, the cert prep class includes a voucher to take the Marketing Cloud Administrator certification exam! You have to see it to believe it.

Paid Search Agency 130

Paid Search Agency Class Communities Studies 130

Influitive

MAY 15, 2015

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. The problem is, many B2B community managers are unsure about how to get started. Community growth. Actions tied to revenue.

Communities 100

Communities ROI Customer Satisfaction B2B 100

Marketing Insider Group

FEBRUARY 13, 2023

Whether one-to-one, few, or many – leverage “hyper targeting” with focused marketing and resources based upon world-class segmentation. Invest and participate in communities and make social selling part of your ABM campaign and program execution.

Account Based Marketing 201

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 201

Adobe Experience Cloud Blog

JUNE 2, 2020

Sometimes the course of action is obvious, but reaching each of your customers with authentic and meaningful offers requires data-driven personalized content. When campuses were closed and classes moved online, tech companies stepped up to offer their products to students for free while they finished the semester remotely.

Loyalty 174

Loyalty Personalization Ad Building Content 174

nDash

AUGUST 25, 2022

If you have pondered becoming a content writer, you may have considered taking an online content writing course in order to get a grasp of what content writing involves. There are free online courses specifically for content writing you can start today. These courses are not just for new content writers.

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

AUGUST 30, 2018

Online communities can create meaningful connections that lead to long-term relationships -- but if you only have conversations online, you risk losing that personal touch. Align your offline community with your company’s mission. What do you want to achieve with your offline community? What do they like about you?

Communities 73

Communities Online Marketing Ad Building Advertising Agencies 73

Hubspot

JUNE 9, 2017

As any inbound certified member of our community knows, setting SMART goals (that's S pecific, M easurable, A chievable, M easureable, T ime-bound) is the keystone managing (and measuring) highly productive sales and marketing teams. Aligning these goals is what keeps marketing and sales teams in lock-step.

Class 75

Class Top of Funnel Work Management Marketing Management 75

Convince & Convert

AUGUST 21, 2012

Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Only then can you define the business goals of your community.

Communities 125

Communities Fulfillment CAN-SPAM Guidelines 125

B2B Marketing Exchange

MARCH 15, 2023

The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to honor the best of the best. The 2023 class of Killer Content Awards winners are proven examples that creativity can go a long way in B2B to authentically engage audiences.

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

Moz

MARCH 25, 2020

So today, we want to take a departure from the world of "how this affects us" and focus instead on actionable things we can all do to make things brighter for ourselves and our communities. With recent closures, local gyms and studios are offering online classes. Have you ever wondered what a yoga or dance class is like via Zoom?

Communities 61

Communities Tips Paid Search Agency Skype 61

Stevens & Tate

DECEMBER 4, 2023

Non-Digital Marketing That Creates Direct Interaction: Handwritten Thank You Notes: These days most communication is digital, receiving a handwritten note can be a delightful surprise. Host Workshops or Classes: Share your expertise by hosting workshops, classes, or seminars related to your industry.

Advertising Agencies 92

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 92

Convince & Convert

MARCH 4, 2015

You’ll need a number of skills to master content marketing. Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” If you fear your content may sometimes lull readers to sleep, check it out. Ask your audience.

Content Marketing 164

Content Marketing Content Communities Work Management 164

Scoop.it

AUGUST 2, 2022

Beautiful imagery and video content might be useful, but there is a reason why content is king. 2022 is already changing the way marketers and creators utilize content for their websites. Let’s take a look at some of the top rules for planning and writing content on your website. Plan Your Content Out Ahead of Time.

Rules 64

Rules Planning Content Correlation 64

Contently

NOVEMBER 10, 2016

Founder and CEO John Foley describes Peloton as a software, hardware, and content company. Capitalizing on the growth of spin classes, he paired indoor cycling with progressive technology and high-energy rides that users could access at their convenience. Customers buy the bike and then take group fitness classes delivered over video.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Content Standard

JUNE 28, 2019

— the marketing world was having an industry-wide internal debate about inbound versus content marketing, and which practice serves the other. HubSpot, the company that coined the term “inbound marketing,” publicly claimed content marketing serves inbound. Online Communities. That got me. If so, in what way?

Top of Funnel 102

Top of Funnel ROI Sales Management Webinar Metrics 102

ClearVoice

MARCH 6, 2020

Learn how conducting a SWOT analysis can inform your overall business strategy and your content marketing efforts. | #ContentMarketing | #Business Click To Tweet. Applying SWOT analysis to your content marketing. When sitting down to map out your SWOT-informed content marketing strategy, consider the following tips.

SWOT 115

SWOT Analysis Planning Paid Search Agency 115

Atomic Reach

APRIL 3, 2023

Now we're partnering with them to combine their best-in-class visual arts marketing services with our industry-leading ROI-based influencer technology. RAD Visual Arts lets brands collaborate with best-in-class creatives to develop unique products, cultural moments, content, and community.

Creativity 59

Creativity Advertising Agencies API Class 59

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. Hell, I just had a nightmare that Contently fired me and replaced me with robot Will Smith, which is probably a sign I need to stop watching I, Robot every time I fly Delta. We just hired a new content strategists (sup, Kema!)

Content 167

Content Linkedin Facebook Analysis 167

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. They have evolved their social media posts from simple updates and events to more sophisticated and produced content intended to engage audiences and drive business goals.

Social Media 125

Social Media Media B2B B2B Thought Leadership 125

SmartBug Media

APRIL 5, 2024

Personalization can help address these challenges by delivering relevant and targeted content to your audience based on individuals’ needs and preferences. When someone sees their name in a subject line, they are more likely to open the email and interact with the content.

Email Marketing 45

Email Marketing Personalization Planning Paid Search Agency 45

Moz

MARCH 14, 2019

It’s why so much of our content and tools are available for free. to announce that our very own CEO and Disney-karaoke-extraordinaire, Sarah Bird, has been accepted into The Aspen Institute’s 23rd class of Henry Crown Fellows , a program whose values resonate deeply with our own. That’s why we’re incredibly proud (and humbled!)

Class 46

Class Communities SEO Order 46

ClearVoice

MARCH 18, 2019

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. The top online community apps: Head-to-head review. Is it easy to get up and running?

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Salesforce Marketing Cloud

AUGUST 18, 2023

With three full days of content, we’ve put together the top reasons why you won’t want to miss MuleSoft at Dreamforce! Join our keynote to learn how MuleSoft’s hyperautomation platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences.

Automation 98

Automation Peer-to-peer API Communities 98

Martech

FEBRUARY 22, 2024

On the OpenAI community forum, a user got a response written in either Spanish and Ilocano (the Philippines’ third most spoken language) or in Spanish and English. These and other questions are undoubtedly coming to a semiotics class soon. Is it an assertion of humanity? Now, on to this week’s releases. Seode AI’s Seode.ai

Marketing AI 90

Marketing AI Marketing Automation Services Word of Mouth CPA 90

Parse.ly

DECEMBER 15, 2022

Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly marketing content. Content highlights from Parse.ly Once struggling to localize their content, Bloomberg turned to Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

Sprout Social

MAY 6, 2021

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. Community Builder: Honored those who had a lasting impact on their audience. Community is more important than ever.

Social Marketing 113

Social Marketing Work Management Marketing Management Class 113

Hubspot

NOVEMBER 25, 2019

Content seeding. But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads. Let's get into the specifics of what content seeding is and how it works. Content seeding allows brands to highlight their content in places target audiences will see and engage with it.

Examples 98

Examples Advertising Agencies Content Class 98

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: free (!). Total reviews: 100. Average user rating: 9.20.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

ClearVoice

MARCH 7, 2022

you may view your world as the epicenter of content marketing. The content you produce may travel around the world… literally. And great content knows no geographic borders. These basic principles , based on a global study, summarize the trends that content marketers worldwide have observed.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Scoop.it

JUNE 14, 2022

So when they create and share content, they’re a great support for your marketing efforts. This employee-generated content helps to humanize your brand, which in turn builds trust. What is employee-generated content? Employee-generated content (EGC) is exactly that: content created by employees.

Generation 73

Generation Content Paid Search Agency Class 73

ClearVoice

SEPTEMBER 25, 2020

It’s always smart to diversify your content offerings, explore lucrative niches , and of course, never give up. 4 reasons writers should create digital educational content. 4 reasons writers should create digital educational content. The pandemic has paved the road for a new revenue stream for writers: educational resources.

Education 92

Education Ad Building Top of Funnel Class 92

Contently

JUNE 1, 2020

In this age where “must-see places with breathtaking views” are listed everywhere, it’s easy for travel content to get lost in the noise. Original content takes more time and effort, but it provides a meaningful payoff. There is so much more to it than theme parks and retirement communities.

Content 188

Content Keywords SEO Copywriting 188

Brandpoint

MARCH 30, 2020

The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. Are you currently using all the available tools to optimize and communicate your personal brand? This will help generate regular readership and build trust with your audience. What do they care about?

Personalization 114

Personalization Brand Identity Branding Content Marketing 114