Marketing Insider Group

JUNE 22, 2021

Content distribution is a vital strategy for getting your content in front of the right people. The process involves publishing, sharing, and promoting quality content to get your brand in front of the right audience so they actively and willingly consume it. Infographics. Source: Moz. Interviews. Blog posts. Presentations.

Distribution 317

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 317

Webbiquity

MARCH 17, 2023

Guest post by Nadia Basaraba. Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. What is B2B Lead Generation?

Tactics 306

Tactics Sales Qualified Leads Generation Lead Scoring 306

Marketing Insider Group

FEBRUARY 2, 2021

Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Build a social media following?

Paid Content 272

Paid Content Marketing Budget Paid Search Agency Advertising Channels 272

Marketing Insider Group

MAY 26, 2021

Then you can map your buyer’s journey, choose relevant content formats and channels, and create content your target market craves. Give potential customers precisely what they’re seeking at the right place and time, and you’ll start building trust. What is a Content Marketing Program? Why Do Startups Need Content Marketing? Source: G2.

Budget Programs 307

Budget Programs Paid Content Planning Startups 307

Salesforce Marketing Cloud

APRIL 16, 2024

How can small businesses use social media marketing? In this post, we’ll walk you through strategies for using your digital platforms to amplify your voice, extend your reach, and build enduring relationships — even with modest resources. See how the right technology can pay off for your small business.

Small Business Marketing 104

Small Business Marketing SMB Planning Enterprise Management 104

Go Beyond SEO

MARCH 27, 2024

Welcome to the era of digital marketing, where social media has become a powerful tool for businesses to connect with their target audience. In the realm of plastic surgery social media marketing has proven to be a game-changer for clinics looking to expand their reach and grow their brand.

Social Media 78

Social Media Social Marketing Advertising Agencies Media 78

Webbiquity

SEPTEMBER 12, 2023

With growing attendance, increased investment in events teams, and overwhelming support from organizers and attendees, in-person conferences have re-established themselves as the most impactful marketing channel and an invaluable networking platform.” But what lies ahead?

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Go Beyond SEO

APRIL 11, 2024

Welcome to the digital age, where social media has become an indispensable tool for businesses to connect with customers and grow their online presence. Pest control businesses, in particular, can leverage the power of social media to boost their business and reach a wider audience.

Social Media 78

Social Media Media Business Ideal Customer Profiles 78

Marketing Insider Group

DECEMBER 18, 2023

The versatility of content marketing enhances reach and engagement across multiple platforms. Cost-Effectiveness Running a small business means watching every penny, right? Creating a killer blog post, an engaging how-to video, or an informative infographic doesn’t have to cost a fortune.

Small Business Marketing 200

Small Business Marketing Advertising Agencies Advertisements Advertising 200

Marketing Insider Group

JANUARY 26, 2021

Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Use this guide to assess your company’s current marketing practices and discover the marketing methods you may want to introduce in this year’s plan. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333

Marketing Insider Group

MAY 9, 2023

In the B2B world, content that encourages audience engagement can take many forms, like: Blog posts Webinars Newsletters Social Media Videos Infographics Regardless of its form, creating content that shares specifications, comparisons, and success stories of your products or services will help B2B decision makers find value in your solution.

B2B Thought Leadership 294

B2B Thought Leadership Webinar Metrics Thought Leadership Eye-Tracking 294

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media.

Social Media 141

Social Media Marketing AI Social Marketing Trends 141

Marketing Insider Group

SEPTEMBER 19, 2023

In this post, we’re covering the ins and outs of white label content marketing, its benefits, and how to choose the right provider for your unique needs. This could be blog posts, videos, infographics, social media posts, or any other type of content. Why Work With a White Label Content Marketing Provider?

Advertising Agencies 263

Advertising Agencies Marketing Agencies 2 Content Marketing Paid Search Agency 263

Marketing Insider Group

AUGUST 30, 2021

We’ve been there: the next social media post or blog article is due, and you’ve been so busy that you’re just now looking for a great topic to cover. Let’s dive into why content calendars are a valuable tool and look at some awesome templates you can start using right away. Just one small delay can throw the whole thing off.

Template 361

Template Top of Funnel Enterprise Management Work Management 361

Optinmonster

APRIL 22, 2024

In this guide, I’ll show you how to generate leads with content marketing, even if you’re not seeing the desired results with it right now. In this guide, I’ll show you how to generate leads with content marketing, even if you’re not seeing the desired results with it right now. Why Use Content Marketing to Generate Leads?

Paid Content 95

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 95

Optinmonster

APRIL 4, 2024

The good news is that you can generate a steady stream of new leads for your eCommerce store if you have the right set of ideas and tools at your disposal. Follow your brand on social media platforms. For instance, social media networks are an important source of referral traffic for many eCommerce brands.

eCommerce 72

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 72

Launch Marketing

AUGUST 30, 2023

A successful company launch can make it all worth it and can help put your company on the right foot to start generating leads, building brand awareness and much more. Use Strategic and Creative Social Media Tactics Social media is an essential B2B digital marketing tactic and one of the easiest ways to market your business.

B2B Marketing 125

B2B Marketing Planning Landing Pages Press 125

Spiralytics

AUGUST 24, 2023

Social media content writing is a way to shape your brand and connect with your audience. One of the ways to achieve effective social media branding is by publishing cohesive content across platforms such as Instagram, LinkedIn, TikTok, and YouTube. What is Brand Voice?

Social Media 118

Social Media Brand Identity Branding Media 118

Webbiquity

JULY 6, 2021

Actionable, education content is very effective for helping people to make the decision to buy from you, as well as buy the right products or services. Best Value Schools is an online resource that focuses on helping prospective students choose the right course to suit their goals.

Churn Rate 322

Churn Rate Work Management Marketing Management Comparison 322

Sprout Social

NOVEMBER 3, 2021

Growing a brand requires getting attention from the right people at the right time. Or, master the art of social media marketing. Then building an effective social media following is key. In this guide, we discuss how to get more social media followers (that actually interact with your brand).

Social Media 141

Social Media Media Tips Ideal Customer Profiles 141

Marketing Insider Group

SEPTEMBER 7, 2021

Even more than that, it isn’t easy to know exactly if or when a creative agency is the right solution for your brand. When looking for the right creative agency, it’s best to shop around, ask questions, and include your team in the process. Social Media : optimizing content and publishing schedule across social media platforms.

Advertising Agencies 325

Advertising Agencies Paid Search Agency Ad Agencies Creativity 325

Marketing Insider Group

FEBRUARY 9, 2021

Choose what you want to designate as a “lead.” What’s the goal of content marketing ? The answer depends on what you want to achieve in your business. For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. You likely won’t see instant results.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Martech

SEPTEMBER 7, 2023

In addition to optimizing your product pages, you can also create holiday-specific content, such as blog posts, infographics, and social media posts. Choose the right keywords. You can use a keyword research tool to help you find the right keywords. In 2022, Black Friday online sales totaled over $9.12

SEM 112

SEM Tips Budget Programs Eye-Tracking 112

Top Rank Marketing

MARCH 11, 2024

While the ultimate goal remains the same (being heard above the crowd), the path to reaching that goal requires strategically employing the right content marketing services. This degree of in-depth engagement means utilizing an array of content types across several platforms and touchpoints to guide customers along the buying journey.

Work Management 106

Work Management Marketing Management B2B Marketing Service 106

Scoop.it

DECEMBER 21, 2023

🎨 Why do brands choose to curate content instead of creating their own? Brands choose to curate content for a few reasons. In this blog post, we’re diving into the art of effective content curation and unpacking strategies to take your knowledge sharing to the next level. It’s a win-win solution! Great question.

Curation 82

Curation Effectiveness Marketing & Strategy Content 82

Marketing Insider Group

OCTOBER 13, 2020

Between understanding your target audience, choosing the right channels, and the increasing pressure from your C-suite, it can seem like you’re juggling too many tasks with not enough time. However, choosing a digital marketing agency isn’t a decision to take lightly—especially in a saturated market.

Paid Search Agency 256

Paid Search Agency Marketing Agencies 2 Advertising Agencies Marketing Agencies 1 256

Webbiquity

JANUARY 26, 2021

Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. Here’s a quick look at the origins of WPO and which channels, tactics, and media matter most today for establishing online omnipresence. This blog introduced the concept of web presence optimization (WPO) back in 2010.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Scoop.it

FEBRUARY 8, 2024

Why Content Curation in the Age of Information Overload You know that every individual with a smartphone is inundated with ads, news, and social media content. Why Content Curation in the Age of Information Overload You know that every individual with a smartphone is inundated with ads, news, and social media content.

Curation 82

Curation Content High Quality Lead Loyalty 82

Optinmonster

NOVEMBER 10, 2022

Link to a Campaign in Your Social Media Bio. Be More Social. OptinMonster lets you personalize these campaigns to make sure you’re showing the right optin form to the right person at just the right time in their customer journey. Then go to Display Rules » If… and choose “exit detected.”

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of pitching your products or services directly, you’re sharing information that helps your audience understand and solve their problems through blog posts , case studies, infographics, and other forms of content. Choose the right channels. Not all content fits every platform. Engage and interact.

Research 253

Research Content Marketing Work Management B2B Thought Leadership 253

ClearVoice

JUNE 30, 2023

Today’s digital era is heavily reliant on social media for your brand. But is it right for you? Although most brands could benefit from social media marketing, sometimes the resources could be better spent elsewhere. Before jumping on the social media train, let’s consider the pros and cons and other key factors.

Social Media 97

Social Media Brand Identity Branding Media 97

Sprout Social

FEBRUARY 25, 2020

With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as a format for digital content marketing. In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content. Why use infographics?

Social Media 126

Social Media Social Marketing Media Peer-to-peer 126

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Websites with blogs have 434% more search-engine indexed pages and 6x more revenue.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Sprout Social

OCTOBER 3, 2023

You’re regularly analyzing your social media performance and getting some interesting insights. This makes it a crucial part of your social media reporting efforts. This makes it easier to decide what to do with your social media data. But how do you communicate those insights to relevant stakeholders?

Lead Scoring 99

Lead Scoring Lead Ranking Social Media Work Management 99

Marketing Insider Group

APRIL 20, 2021

Once you put in the effort to develop, optimize, and stick with the right strategy, you’ll rarely worry about your competition’s content because you’ll: Create content for a different audience. Target different keywords and platforms. They make incredible infographics and helped me figure out how to.”.

Blast Campaigns 340

Blast Campaigns Content Marketing Planning B2B Thought Leadership 340

Binary Demand

JUNE 16, 2023

[ps2id id=’introduction’ target=”/]A SaaS B2B content syndication platform is a central hub that makes it easy to distribute and track content across numerous digital channels to foster engagement with their target market. It would be best to know the platform’s functioning before choosing it to syndicate your content.

Marketing Automation Services 98

Marketing Automation Services B2B Terms and Conditions B2B Thought Leadership 98

Single Grain

OCTOBER 30, 2020

Infographics don’t work anymore.” ” “There are too many infographics out there. Like any marketing tactic, the infographic space is now saturated. That’s why I’m going to show you how you can create infographics that still generate thousands of shares and backlinks. Infographics Statistics.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145