ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

Porch Group Media

JANUARY 30, 2023

They were very committed to social channels. The messaging and social channels were very similar. The post Case Study: Email Marketing first appeared on V12. But they committed to a six-month proof of concept that allowed us a lot of flexibility to test messaging, to test audiences, and to test timing.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

Madison Logic

AUGUST 31, 2023

Enter multi-channel account-based marketing (ABM). Multi-channel ABM helps you meet buying committee members where they are with a persistent and cohesive experience. Because B2B buyers research solutions on various channels and their journey isn’t confined to one place. Which Channels to Include in Your ABM Strategy?

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Contently

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Stop making decisions about which channels to invest in based on old data.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study. How did they do it?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

SendX

MARCH 5, 2021

Of course, you can refuse any communication channel. According to a 2019 study, every dollar spent on email marketing generates $42 in revenue. A study was conducted on this issue. Email marketing allows you to add interactive elements to emails at a lower cost than other channels. For example, Stripo.

Email Marketing 195

Email Marketing Advertising Channels Planning Mobile Advertising 195

KoMarketing Associates

JUNE 2, 2020

KIBO, Monetate and Certona recently came together to conduct “The Rise of Personalized Commerce” study, and their results showed that 70% of companies that use advanced personalization have already earned 200% ROI or more from it. As a result, 84% of marketers say they have high visibility into customer journeys in digital channels.

ROI 156

ROI Studies Personalization Touchpoints 156

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. The study shared where ABM’s business impact has been measured. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Zoominfo

DECEMBER 19, 2018

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. Today’s blog post is for you! 4. Koozai.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. Based on new data that shows that a full 37 percent of marketers expect to increase their email marketing budget in 2022, it appears that email will continue to be a major marketing distribution channel next year. B2B Content Marketing Studies and Research. smm Click To Tweet.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Martech

APRIL 6, 2022

million in 2025, according to another study by them. Both CTV and DOOH have become more integrated with other channels. Read next: The future of CTV and cross-channel advertising. The post MobileFuse launches improved targeting for CTV and cross-channel campaigns appeared first on MarTech. million in 2021 to 164.0

Advertising Channels 111

Advertising Channels Campaigns Mobile Advertising Newsletter 111

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Martech

AUGUST 8, 2022

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. The focus on executing campaigns means strategic priorities, like having and measuring impact, are at risk of being neglected, according to the study. Processing.Please wait.

Marketing Automation Services 102

Marketing Automation Services Marketing Automation Studies Automation 102

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. This year’s study covers six specific professional services industries and is the largest and most sophisticated study of its kind. Download the High Growth Study 2022 Executive Summary.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Zoominfo

OCTOBER 5, 2021

Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. By the end of next year there will be 8.4

Paid Search Agency 106

Paid Search Agency Advertising Channels Gartner Amazon 106

Bannersnack

FEBRUARY 22, 2022

era, it is more important than ever to diversify your ad spend cross-channel.” If you want to win in paid advertising in 2022, you can no longer rely on one or two channels. OK, so you may wonder which channel you should add to […]. 12 minutes read “In this post iOS 14.5

Case Study 98

Case Study Case Studies Ads Studies 98

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Hubspot

OCTOBER 5, 2023

In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer. Best Social Selling Channels 1. Instagram 77% of sellers who sell products directly on social media apps use Instagram, making it the second-most popular social selling channel.

Advertising Channels 65

Advertising Channels Best Practices Purchase Intent Trust Marketing 65

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Observation: These steps reinforce what B2B marketing and sales organizations should already know.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Spending at least some of your marketing time improving your social media channels is a smart investment. Your social media channels shouldn’t be any different. Adding links to your social channels from your website allows users to connect on the fly, and ask a question or stay updated on specials and sales. Stay Active.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

markempa

MAY 30, 2017

So, the progression of communication channels. Now we have other communication channels such as social. So maybe it suggests that we should invest in social as much as if not more, as a communication channel, just because it has a longer shelf life. So we have to take two steps back and think about telephone numbers.

Linkedin 297

Linkedin Research Studies B2B 297

Valasys

JULY 31, 2023

Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition. Today, we’ll dive into various lead generation channels – from the classic favorites like email and social media to the power of paid ads and beyond.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Marsden Marketing

MARCH 15, 2022

We don’t have to tell you how big podcast marketing has become, and it only continues to grow – studies show that 57% of Americans have listened to a podcast and 41% of those listen to podcasts on at least a monthly basis.

Acquisitions 115

Acquisitions Advertising Channels B2B Studies 115

KoMarketing Associates

AUGUST 3, 2017

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX discovered that 68 percent of B2B professionals believe providing a high-quality customer experience is “very important” to their sales strategy.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

Martech

MARCH 2, 2022

A study on 2000 B2B companies found that on average: it takes a sales rep 42 hours to contact a new lead, of which 38% will never respond. Studies show when businesses respond in under five minutes, they are 100x more likely to connect and convert opportunities. This does not appear to be true with recent research. Additionally, 4.3

Top of Funnel 112

Top of Funnel Activities Intent Signal Advertising Channels 112

Contently

DECEMBER 22, 2017

” Per RadiumOne , 84 percent of sharing from publisher and marketing websites now takes place via private dark social channels such as email and instant messaging. We recently dug into 113 million shares—across open, closed, and dark channels—to better understand how user behavior varies. Here’s a preview of what we found.

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. Here are some suggestions: Suggested Advertising Platforms for Multi-Channel B2B Campaigns. You should always be analyzing how digital channels assist others. Define Your Audience.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

SEPTEMBER 25, 2018

Marketers often target a wide range of audiences with their content, and new research suggests that many of them struggle to identify their target audiences across various channels. percent of marketers said they are able to consistently recognize their audiences across channels. However, improvement in this area is a focus.

Advertising Channels 120

Advertising Channels Case Study Case Studies Paper 120

Webbiquity

FEBRUARY 6, 2024

Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. An older eye-tracking study also confirms the impact of images on click-through. as well as around your off-site brand-owned channels.

SEO 161

SEO SERP Conversion Eye-Tracking 161

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. In addition, 37 percent of marketers are turning to organic video channels, such as social channels, to promote their videos.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

chiefmartech

JUNE 15, 2023

McKinsey, who studies these things at the macroeconomic scale, estimates that a full 1/3 of the world’s economy will be driven by “integrated networks” of related businesses — to the tune of $105 trillion (that’s trillion with a t ) — by 2030. The chart at the top of this post has the key takeaway: 80.5%

Advertising Channels 80

Advertising Channels Marketing Management Advertising Agencies Demand Generation Agencies 80