Liveintent

JANUARY 12, 2022

That means it’s time for marketers to finish planning those Valentine’s Day advertising strategies and figuring out how to win audiences’ hearts this February. This way, they know their target audiences will already be in the right mindset for their love-themed messaging. Here’s how to make it happen.

Advertising Agencies 126

Advertising Agencies Newsletter Opt-out Custom Publishing 126

Avitage

JANUARY 28, 2016

Marketers think with a traditional expense justification mindset rather than an investment mindset. A Content ROI Investment Model An investment mindset for B2B content speaks to three categories: investment that impacts business strategy, business operations, and content operations. Why is this?

ROI 120

ROI B2B Content Urgency Marketing 120

Vision Edge Marketing

MAY 11, 2021

The one success factor associated with high CEO performance across all contexts was this: a long-term, externally oriented approach to strategy. We are strong proponents of taking an outcome-based approach to performance measurement and management. Optimize these four key “outside” factors to achieve greater success: Customer-Centricity.

Business 241

Business B2B Thought Leadership Allocation Thought Leadership 241

Zoominfo

AUGUST 25, 2020

Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use. Things like overall marketing strategy, implementing new automation software, and developing a healthy company culture are long-term, time consuming processes. Everyone wants to be efficient and productive. We write it on our resumes.

Product 221

Product Work Management Marketing Management Planning 221

NetLine

APRIL 23, 2024

It also indicates when a prospect is in the mindset to buy. Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. Still, there are plenty of questions surrounding intent data. It tells you what buyers have been searching for, where they are searching, and why.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

B2B Marketing Directions

DECEMBER 11, 2022

Marketers work relentlessly to optimize the performance of their campaigns and programs in order to maximize marketing ROI. But optimization isn't always the right objective. Read on to find out why marketers should spend part of their marketing budget on things that may not work. Here's how the rule works.

Allocation 52

Allocation Marketing Budget Creation Budget Programs Marketing Budget 52

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. By building a social strategy that is flexible and allows for quick adoption of new content, marketers open themselves up to the power of online trends.

Social Media 52

Social Media Trends Media Demographics 52

Strategic-IC

AUGUST 22, 2023

Called ABM Under the Hood, it’ll go down into the mechanics of what makes an ABM program and ABM strategy actually work. There'll be conversations between myself and Josh on some of the main issues, particularly around things like strategy and development of ABM programs. And One-to-one? That’s more like a unique F1 team racer!

Account Based Marketing 62

Account Based Marketing ABM Paid Search Agency B2B Thought Leadership 62

Anyword

SEPTEMBER 19, 2023

Performance Writing is a new category of writing that is chiefly concerned with achieving specific business outcomes. Those organizations that quickly shift to a Performance Writing mindset will find AI working for them and their goals, rather than the other way around. What Is Performance Writing?

Copywriting 52

Copywriting Video Marketing Work Management Marketing Management 52

xiQ

APRIL 4, 2022

xiQ’s Personality-driven Sales and Marketing Platform combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. About xiQ’s Personality-driven Sales and Marketing Platform. About xiQ’s Personality-driven Sales and Marketing Platform. Explore xiQ Sales Intelligence.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Valasys

FEBRUARY 13, 2024

It transcends traditional marketing methods by harnessing data-driven strategies, innovative technologies, and personalized experiences to attract, engage, and retain clients. Essentially, it involves embracing a proactive mindset to fuel continuous growth and success in the B2B landscape. Why do you need B2B Growth Marketing?

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

xiQ

MARCH 7, 2022

B2B personality-driven sales and marketing, a new category of precision selling, helps leaders tailor their messaging to the specific personality of the person they are trying to engage. xiQ's proprietary platform combines AI, psychology, and neuroscience to help B2B enterprise leaders understand the mindset of the buyer.

Advertising Agencies 118

Advertising Agencies B2B Sales Trust Marketing B2B Marketing 118

ANNUITAS

FEBRUARY 3, 2022

So how can you implement a go-to-market strategy that supports all of these needs without isolating any portion of your prospects? When it comes to accommodating generational divides in the buying process, most companies fall into one of three categories. But there is a huge generational divide in how these groups make decisions.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Martech

AUGUST 3, 2021

It’s a mindset which agile teams need to come to terms with. There’s room for ABM to grow as a strategy. MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and RPA isn’t a magic wand. Read more here.

Enterprise Management 109

Enterprise Management Work Management Account Based Marketing Marketing Management 109

6sense

DECEMBER 8, 2021

But I shifted my focus and mindset. CMO of 6sense , generating and closing more opportunities with AI insights & orchestration. Woman-in-the-mirror moments are uncomfortable. I had a big one when, after an eye-opening retreat with women chief marketing officers (CMOs), I dug into how I spent my time as 6sense’s CMO. MORE FOR YOU.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Planning Advertising Agencies 62

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This year will see a renewed emphasis on regulatory compliance as five additional U.S. states roll out new privacy legislation. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

Work Management 94

Work Management Marketing Management Privacy Marketing Analytics Tools 94

B2B Marketing Directions

JUNE 27, 2021

As Tony Zambito, the founder of Buyer Persona, noted in a recent blog post , "If content and sales conversations are about helping to buy, then a mindset towards selling only can still exist. Choose the Right Customers Customer selection is a vital issue for both business strategy and marketing/sales strategy.

Work Management 88

Work Management Marketing Management Buyer Personas Gartner 88

Martech

SEPTEMBER 14, 2023

” Here’s the problem with that mindset. Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover.

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 116

ClickZ

AUGUST 30, 2021

Senior marketers from challenger brands Yazzo and Vital Farms outline three trends that will pack a punch for your 2022 digital strategy. Non-conformity with ‘ what is’ permeates every fiber of their culture, including how they approach marketing planning and strategy. Media effectiveness.

Trends 124

Trends Marketing Budget Brand Identity Branding 124

Metadata

JANUARY 15, 2024

The funnel] makes it clear why it makes sense to invest in reaching the 95% of the category that isn’t ready to buy right now,” Liz shared. “[The funnel] makes it clear why it makes sense to invest in reaching the 95% of the category that isn’t ready to buy right now,” Liz shared. Executive #2: Wait. How’s that possible?

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Hubspot

DECEMBER 7, 2023

It’s here, the biggest sales quarter of the year. The very moment deal-seekers everywhere shoot their shot, turn prospects into buyers, and score buzzer-beating slam dunks that accelerate the business to record-breaking sales. Q4 sales are often the most lucrative of the year, but successful sales don’t come simply because of the season.

Urgency Marketing 81

Urgency Marketing Tips Work Management Marketing Management 81

Heinz Marketing

MARCH 12, 2022

While plans are great for ideation and strategy, action orientation is the key that truly drives development and creation. Opportunities will disappear if action isn’t taken. Some benefits of action orientation include confidence building, developing courage, changing one’s self identity, and expanding the sense of possibility.

Work Management 102

Work Management B2B Marketing Management B2B Sales 102

SmartBug Media

MAY 21, 2021

Having a detailed strategy that guides your process from start to finish can keep your project on track and ensure that your website design remains aligned with your overall business goals. Using the Buyer's Journey methodology will help you create a website design and content strategy that leads to more conversions and sales.

Design 98

Design Planning Marketing Websites Buyer Personas 98

Zoominfo

AUGUST 25, 2020

Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use. Things like overall marketing strategy, implementing new automation software, and developing a healthy company culture are long-term, time consuming processes. Everyone wants to be efficient and productive. We write it on our resumes.

Product 130

Product Work Management Marketing Management Planning 130

Seismic

MARCH 31, 2021

Winners and Challengers in six categories were selected from Seismic’s 700+ customers and 70+ partners by Seismic’s customer success and partner teams. Today, we will dive into the Dream Team and Trailblazer categories: Dream Team. Earlier in the week, we featured the Forward Thinkers and Experience Makers. And the winner is….

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Agencies Training Paid Search Agency 52

Sprout Social

MAY 9, 2023

The only constant in life is change. And the world of marketing is going through a tremendous change right now. AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. How is artificial intelligence used in marketing?

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Heinz Marketing

MAY 19, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can even ask Alexa!

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Paid Search Agency PR 114

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. But, there’s one question plaguing the minds of traditional marketers who remember a time before the data revolution. The question is: Has the increasing dependence on data and analytics taken the “art” out of marketing? Let’s get into it!

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

Brandpoint

MARCH 26, 2020

Fortunately, there are a few strategies that can help you get the coverage you want in front of your target demographics. . #1: 1: Don’t be political if your product isn’t Some brands are known for taking a political stance, using curated strategies that thoughtfully connect their product to key messages that resonate with their audience.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Directive Agency

FEBRUARY 1, 2022

But to create a truly valuable content marketing strategy, one has to crawl into the skin of their audience to understand what they want out of marketing experience. Truly successful content strategies are based on answering the questions and solving the problems that give their readers the most grief.

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

Marketing Insider Group

JUNE 16, 2015

Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the business objectives at the lowest possible cost.

Work Management 100

Work Management Content Marketing Planning Paid Search Agency 100

Content Standard

DECEMBER 20, 2017

Most marketers are familiar with the concept of brand positioning, and if you haven’t read the formative consumer psychology book, Positioning: The Battle for Your Mind by Al Ries and Jack Trout, you’ve probably at least heard about it, or you’ve listened to lectures or read strategy articles based on its teachings.

Positioning 100

Positioning Brand Identity Branding Marketing Strategy 100

Circle Studio

NOVEMBER 23, 2021

An Elevation of Strategy. While growth is almost always a top priority, sustainable growth will require more than just a cursory “box check” when it comes to strategy. The B2B marketing landscape has no shortage of tactics and tools but often lacks in strategy. Here’s a list of five macro B2B marketing trends to watch in 2022.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

SendX

SEPTEMBER 3, 2020

Benefits of Personalized Discount Emails Online sellers’ competitive mindset usually traps them into a cycle of improving sales performance each month. Personalized email campaigns work much better than generic ones. That’s because they simply work for both sides—you and your prospective buyers. In this blog, you’ll learn. Let’s dive in!

Personalization 195

Personalization Budget Programs Pricing Price 195

SmartBug Media

SEPTEMBER 23, 2020

The End of Technical SEO: How Google’s AI Forces SEO Strategies to Be More Human. In Dale Bertrand’s session, The End of Technical SEO: How Google’s AI Forces SEO Strategies to Be More Human, we were surprised to hear that the focus should no longer be entirely on technical SEO (think meta descriptions, title tags, canonical tags, etc.),

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Sprout Social

MAY 6, 2021

We set out to celebrate the people behind brand handles through five award categories: Always On: Celebrated those who knew when to unplug. Here some key learnings that changed my perspective on our strategy, industry and social marketing roles. Campaign of the Year: Applauded a campaign that had a lasting impact. Her suggestion?

Social Marketing 114

Social Marketing Work Management Marketing Management Class 114

chiefmartech

JANUARY 10, 2022

For consumers, online purchasing became the preferred — and at times the only — channel for nearly every category of spending. Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X speed — let’s jump in to the martech topics I expect will shape 2022.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136