Optinmonster

OCTOBER 17, 2023

Ethnographic research provides more in-depth and nuanced information than, say, questionnaires or interviews. However, researchers using grounded theory begin with qualitative data, such as interviews and observations, and then analyze it to develop a theory. Webcam interviews have become the most common qualitative research method.

Research 97

Research Case Studies Case Study Skype 97

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. grouped them into categories based on similar traits), you can develop different, and more personalized, campaigns across channels. If interviews aren’t doable, you could also gleam information from customer surveys.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Webbiquity

SEPTEMBER 29, 2020

Even now, many months into the pandemic, video conferencing and team collaboration software are still among “surging” categories for spending by business technology buyers. The Entrepreneur Interview Series #2: Scott Burns, Structural. The Entrepreneur Interview Series #3: Atif Siddiqi, Branch. Vessenes, ProfitSee.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. Stay tuned for the next interview to uncover these insights.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Martech

FEBRUARY 28, 2024

Take the fashion retail category, where common queries include: “How to clean white sneakers.” When a consumer searches for “business casual” and “how to dress for an interview,” they would likely respond to informational content that guides them through dressing for different professional industries, body shapes and event types.

Trust Marketing 108

Trust Marketing Loyalty Ad Building Planning 108

Top Rank Marketing

SEPTEMBER 11, 2023

As vice president of innovation at Seer Interactive, Wil brings a wealth of knowledge and a unique perspective to our video interview series. Lee: In terms of what is it that I was doing, and the category of topic I was talking about — in this case I was talking about influencers in B2B. Wil: Thanks for having me.

B2B Marketing 97

B2B Marketing B2B Lead Ranking Marketing Qualified Leads 97

Martech

DECEMBER 26, 2023

These ideas are organized into three categories: strategies, tools and tactics. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. It’s an exciting time to work in this category. Get MarTech!

Work Management 111

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 111

Tomorrow People

JULY 26, 2022

In-depth interviews An in-depth interview is a research method that relies on asking relevant participants questions using a pre-defined framework (meaning you already decided on the topics and subtopics you’ll explore). There are two useful types of in-depth interviews: structured and semi-structured.

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

In-depth interviews. An in-depth interview is a research method that relies on asking relevant participants questions using a pre-defined framework (meaning you already decided on the topics and subtopics you’ll explore). There are two useful types of in-depth interviews: structured and semi-structured. Focus groups.

Research 156

Research Brand Identity Branding Lead Ranking 156

Marketing Insider Group

MARCH 30, 2018

For the 168th episode of The Marketing Book Podcast, I interviewed Eddie Yoon, author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. Superconsumers are obsessed with a specific brand, product, or category. Although small in number, […].

Brand Identity 147

Brand Identity Branding Product Marketing & Strategy 147

Martech

JUNE 21, 2023

This interview has been edited for clarity and length. How is CabinetM dealing with AI as a category? We now have a category in our database of generative AI products. ” If the answer is no, it stays in its original category. In this series, we dig deeper into the stories of our expert contributors.

Marketing AI 98

Marketing AI RFP Work Management Thought Leadership 98

Thinkers360

FEBRUARY 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 17 Dana Small Ms Category Management Contact Dana Small Score: 38.32 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

KoMarketing Associates

DECEMBER 22, 2016

What are the broad keyword categories/subject areas (this is helpful for blog post ideation)? What categories do they relate to? Blog topic analysis: What blog topics/categories tend to drive the most visits? What are the (broadly speaking) topics/categories that drive the most links? What categories do they relate to?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

Tony Zambito

MAY 6, 2020

There are 3 primary categories for leaders to consider. Thus, the insights-driven use of qualitative in-depth interviewing becomes important. . Here is one suggested way this call to action can happen: I invite 5-10 organizations in each of three categories to participate in insights-based research on the Pandemic Persona.

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

Golden Spiral

DECEMBER 5, 2019

How do you know when your marketing efforts are merely distinguishing yourself among your competition or creating a brand new category that needs a name and identity. His front lines experiences combined with lessons learned from HubSpot and others make up the basis for his newly released book, Category Creation.

CMO 87

CMO B2B Hubspot Brand Identity 87

B2B Marketing Directions

MARCH 24, 2024

The researchers also conducted extensive interviews with ten buyers to explore their habits at each stage of the buying journey. the time between when they had selected a supplier [for a given product/service category] and when the 'trigger' occurred that prompted them to actively begin searching for and deciding on a new supplier."

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Zoominfo

JANUARY 11, 2021

B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. Surveys and interviews are a great way to obtain current customer and prospect information in regards to what their problems are, and how they’d like them to be solved. Types of Customer Pain Points.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

nDash

JANUARY 13, 2022

When looking at 2020’s Marketing Technology Landscape Supergraphic , we can see over 8,000 solutions broken down into six categories , including advertising and promotion, content and experience, and more. Edit video interviews, webinars, or case studies into highlight reels. Video Marketing: IBM, Vimeo, and Bent Pixels.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

ClearVoice

DECEMBER 18, 2023

Surveys and interviews are an incredibly important part of the buyer persona creation process. What about your product – or another product in your category – gets your interviewee’s attention? As you gather more information (and more customers!), continue to adapt to what the data is showing you.

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

B2BMarketing.net

APRIL 18, 2024

By interviewing leads who could become future clients, organizations create a personal connection that will ultimately lead to conversion. He says it’s important to ensure that the sponsored podcast aligns with the business goals: “Basically, you look for a podcast within the same business category.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Hubspot

JUNE 2, 2020

The strongest buyer personas are based on market research as well as insights you gather from your actual customer base (through surveys, interviews, etc.). In general, companies may have the same, or similar, categories for their buyer personas (e.g. a marketer, an HR rep, an IT manager, etc.). How to Create Buyer Personas.

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Biznology

MAY 3, 2018

We’ve changed our webinars to live expert interviews. But how do you provide the content that helps clients and prospects journey from generic questions about product categories to buying your products? For our first one, Mike talked with James Mathewson, the program director of content marketing platforms at IBM.

Keywords 170

Keywords Marketing AI Webinar Metrics Blogger 170

Salesforce Marketing Cloud

JUNE 23, 2022

We also interviewed six senior financial services executives in strategy, business development, and innovation to help understand how to improve service where it counts. Then there’s the general category of poor experiences: the sigh-inducing encounters that prompt customers to switch providers.

Work Management 98

Work Management Service Customer Surveys Transparency 98

Cintell

NOVEMBER 11, 2015

Buyer persona interviews are the most important – and often the most daunting – part of creating actionable, in-depth personas. Here are 15 questions to ask in your next persona interview. For more, download the Ultimate Persona Interview Guide by Cintell and Samantha Stone. the Ultimate Persona Interview Guide.

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Convert

DECEMBER 8, 2020

You can either ask them to sort the cards into groups and categories that make sense to them or ask them to sort the cards into prenamed categories you’ve already defined yourself. In-Depth Interviews. Of course, interviews remain one of the best ways to conduct user research. Online Surveys.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Heinz Marketing

MAY 22, 2023

B2B videos come in a range of formats from product demos, webinars, interviews, how-to guides, whiteboard animations, and full product/service walk-throughs. Thought Leadership and Educational Content : Videos present an excellent opportunity for B2B companies to position themselves as industry thought/category leaders.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

Vision Edge Marketing

MAY 26, 2020

Direct methods include traditional approaches, such as using third parties to conduct customer interviews and integrating questions into your customer success initiative processes. Establish categories of complaints. If you’re just starting this type of effort, we recommend beginning with a direct method.

Paid Search Agency 210

Paid Search Agency Customer Satisfaction Work Management Analysis 210

Zoominfo

JANUARY 11, 2021

B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. Surveys and interviews are a great way to obtain current customer and prospect information in regards to what their problems are, and how they’d like them to be solved. Types of Customer Pain Points.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

The Lead Agency

DECEMBER 9, 2020

There are certain categories that should be included in creating a B2B buyer persona profile: Demographics: How old are they? You should approach your ideal customers one-on-one, asking questions through focus groups, surveys, and interviews. Where is their company based? How big is their company? What industry do they operate in?

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

BOP Design

JUNE 8, 2021

One thing to keep in mind is that content creation covers a broad category of media and includes everything from written copy to videos to emails to podcasts to webinars to guides. Interviews. When done well, interviews are an excellent component of a content marketing strategy. Some may be a fit while others may not.

B2B Marketing 102

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 102

Heinz Marketing

NOVEMBER 10, 2020

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” On the flip side, there are only 19,000 jobs under the “demand generation” category. Take the data accumulated and begin to address the pain points that came up multiple times in your interviews. What is missing from the solution?

Product 139

Product Work Management Marketing Management Cost per Acquisition 139

Walker Sands

JULY 29, 2021

Our PR work for Fuse Venture Partners received a Certificate of Excellence in the Marketing Communications category. Our data-driven PR program for Limeade also received a Certificate of Excellence in the Marketing Communications category. Positioning Limeade as a Trusted Source on Employee Care During the Pandemic.

Public Relations 98

Public Relations PR Ideal Customer Profiles Advertising Agencies 98

Animalz blog

MARCH 8, 2023

When is the time and expense—the research and interviewing, editorial review, structuring and optimisation, UX and design—worthwhile? Generic SEO content won’t cut it for an audience of C-suite buyers: you need opinionated , expert content based on solid research and interviewing. When does it make sense to invest in content quality?

Lead Ranking 85

Lead Ranking SERP Long Tail Marketing Keywords 85

Martech

JANUARY 26, 2024

To retrieve as much data about the client’s prospects as possible, we send a client a form with the list of key questions, grouped into four major categories: Total addressable market (TAM) and ICP that covers high-level details about companies our client wants to target. Value proposition, including pain points.

Ideal Customer Profiles 119

Ideal Customer Profiles Profiling Enterprise Management Work Management 119

Hubspot

MAY 12, 2023

Preparing for a job interview is somewhat of a guessing game. Fortunately, most hiring managers stick to many of the same executive assistant interview questions and themes. In my interview, one of his first questions was, “How do you feel about [gesturing at his desk covered in papers] this?”

Work Management 72

Work Management Positioning Software Paper 72

SmarkLabs

JUNE 13, 2022

While larger companies may conduct customer interviews to guide the creation of buyer personas, it won’t be as realistic for smaller businesses with less time, fewer resources, and fewer customers. Content Strategy Breakdown: Categories. Identify 3 to 5 categories of information you want to be known for.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Vidyard

DECEMBER 10, 2020

“This year’s winners showed an incredible capacity for creativity, innovation, and adaptability across 12 categories in an immensely challenging year. Explore the 2020 winners by category below: . Across four categories, these finalists are raising the bar for sales teams everywhere. Video Marketing Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139