Salesforce Marketing Cloud

JANUARY 8, 2024

Drafting a sales contract Considerations and customization Negotiation and review process Execution and implementation Best practices and legal considerations Speed up the sales cycle from quote to close Go from lead to inked deal in record time with automation that speeds up quoting, approvals, and contracting.

Process 110

Process Practices Terms and Conditions Work Management 110

Martech

JANUARY 19, 2024

When it comes to CRM systems, companies can choose to process customer data in real time or batches. This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns. Real-time vs. batch-based CRM data processing: How do they differ?

CRM 113

CRM Process Ideal Customer Profiles eCommerce 113

Martech

MAY 11, 2023

Process cost and maturity are two significant gating factors that currently put data clean rooms as a super-premium or ‘luxury’ solution,” Milicevic said. What are current and emerging use cases for DCRs? Emerging use cases include: Attribution; ROI measurement and modeling; Mixed media modeling and Predictive analytics.

Privacy Protection 131

Privacy Protection Paid Search Agency Advertising Agencies Work Management 131

Act-On

OCTOBER 4, 2023

Let’s go through some use cases for marketing analytics software. These are the types of observations that can lead to new standards and processes across your team that you wouldn’t have come up with otherwise. Or maybe you were stuck in a serious case of marketing FOMO, lamenting the lack of options at your disposal.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Lead Liaison

DECEMBER 1, 2022

Best Practices for Transcribing Business Cards and Contact Information. Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. The result is a highly accurate process ideal for multiple use cases.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 111

Case Study Case Studies Studies Work Management 111

Lead Forensics

MARCH 14, 2024

This journey through the B2B sales process is not merely about pitching products or services; it’s about building relationships, understanding needs, and delivering tailored solutions. Let’s delve into the key stages of this process and how they contribute to driving sales success. The post What Is The B2B Sales Process?

B2B Sales 52

B2B Sales Process B2B Lead Scoring 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? It analyzes and generates both audio and text data.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

SocialPilot

JANUARY 9, 2024

Let’s shed more light on it’s use cases. When it comes to social media, these three functions branch out into a wide array of exciting use cases. You can empower your post-creation process by trying our range of AI-powered social media post generators. Thankfully, AI can make your discovery process simpler.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. It involves continuously refining processes, leveraging data insights, and embracing agility to achieve superior performance and outcomes.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

SmartBug Media

JUNE 29, 2023

Fortunately, HubSpot Content Assistant can help businesses overcome these challenges and maximize their HubSpot experience by revolutionizing their sales process. Additionally, sales teams can become overwhelmed by manual processes, leaving them with less time to focus on growing their business. Let's take a look at some strategies.

Hubspot 98

Hubspot Process Content Outreach 98

Zoominfo

JULY 5, 2022

Lead routing is the process of collecting and assigning leads to your sales team in real-time. Standalone point solutions fall short on this score, introducing needless logistical hurdles that can slow down the selling process. What is Lead Routing and Why is it Important? They become reality.

Work Management 130

Work Management Marketing Analytics Tools Lead Scoring Lead Ranking 130

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Intent Data Use Cases 1. Retargeting and remarketing 3.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Martech

JUNE 22, 2023

For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Data management: The first (semi) natural language process Before the AI inflection point, data management was the earliest “natural language” change that fueled martech growth.

Marketing Automation Services 116

Marketing Automation Services Marketing AI Marketing Automation Work Management 116

Martech

JANUARY 8, 2024

Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1. Business case: This use case is necessary to increase revenue by reactivating lapsed customers, improve customer retention, and drive repeat purchases.

SMS 70

SMS Marketing AI Best Practices CMO 70

Hinge Marketing

NOVEMBER 18, 2020

If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Instead of conducting surveys and interviews yourself, you are searching informational resources and compiling the data in order to tell a story.

Research 160

Research Process Training Customer Surveys 160

KoMarketing Associates

JUNE 18, 2019

As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. a purchase.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

SmartBug Media

MARCH 29, 2024

The E-Commerce CRO Process Every e-commerce brand wants to create an intuitive and positive shopping experience. In these cases, slow site loading and bugs within the code can create a poor UX. In addition to these checkout enhancements, make product pages informative and inclusive of social proof.

Process 59

Process Conversion Rate Click Rate Optimization 59

Salesforce Marketing Cloud

DECEMBER 11, 2023

The focus shifts away from innovation as your employees wrestle with mundane, manual processes like data entry. Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. Not sure if BPA is right for you?

Automation 69

Automation Work Management Marketing Management Process 69

Martech

OCTOBER 1, 2022

In this second part of this three-part series, we’ll explore three critical processes that organizations successful with customer journey orchestration excel at. . From a process standpoint, how does a required change to content get propagated across all of the channels you will be orchestrating? Conclusion.

Process 111

Process Multi-Channel Work Management Marketing Management 111

PureB2B

MARCH 29, 2022

Compared to B2C buying, B2B buying is a more complex process, first and foremost because it involves more than one person. The B2B buying process almost always begins with the recognition of a problem or need that must be addressed, usually by purchasing a product or solution. This process is different for every company.

Buy 62

Buy Process B2B Top of Funnel 62

PureB2B

MARCH 29, 2022

Compared to B2C buying, B2B buying is a more complex process, first and foremost because it involves more than one person. The B2B buying process almost always begins with the recognition of a problem or need that must be addressed, usually by purchasing a product or solution. This process is different for every company.

Buy 62

Buy Process B2B Top of Funnel 62

ClearVoice

JULY 18, 2022

A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints. usage rights) to streamline workflows while eliminating time-consuming manual processes.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. There are multiple types of intent, but for purposes of this conversation I’ll describe account-level intent and person-level intent and provide the use cases for account-based intent. Intent can also help identify accounts in a buying process that are not in a defined Ideal Customer Profile.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Launch Marketing

OCTOBER 28, 2020

Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. Often times sales teams are solely focused on short-term gains and not interested in the longer nurturing processes. Acquisition. Engagement.

Sales Management 114

Sales Management Lead Nurturing Lead Scoring Lead Ranking 114

Biznology

DECEMBER 28, 2016

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? Need some examples? Like this post?

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

ClickZ

AUGUST 20, 2020

Creating a process that allows for creative to ask questions, demo the product and scenario test can ensure success. I need to make a case and have buy-in from those partners for any new tool I am looking to invest on behalf of my company. Buy-in from your creative lead can be valuable for the evaluation process and beyond.

Creativity 137

Creativity Digital Asset Management Process Work Management 137

Salesforce Marketing Cloud

OCTOBER 25, 2021

Many financial institutions suffer from repetitive-information complex. Customers wonder: how many times do they need to enter the same information to open an account or get customer support? It’s astounding that the everyday enterprise uses 1,295 cloud services, on average, to break down information silos, according to a 2019 report.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

Lake One

OCTOBER 11, 2023

Introduction to AI in B2B Sales and Marketing The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed, and halting delays before they start. Salespeople have always found the more information they have, the easier the sale is.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

The Lead Agency

MAY 25, 2023

As prospects seek information about your product or service to determine whether it’s what they’re looking for and whether to enquire to find out more, case studies paint a clear picture of how it looks in action and establish greater credibility. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Martech

SEPTEMBER 3, 2021

You do more with what you have, do the same or more with less than what you have, or wring out costs by optimizing or changing processes. Greater operational efficiency entails increased communication and collaboration; automation; and sharing of resources, systems, and processes. At the core, this process requires operational agility.

Digital Asset Management 122

Digital Asset Management Enterprise Management Work Management Marketing Management 122

Salesforce Marketing Cloud

MAY 23, 2023

Process mining is an innovative technology to discover and analyze business processes using event data extracted from CRMs and other systems. It enables managers across the organization to gain insights into how to optimize and automate their processes. This directly translates to customer value and satisfaction.

Process 52

Process Work Management Marketing Management Lead Scoring 52

Sprout Social

JULY 15, 2021

Keep reading for signs it’s time to grow your department, and advice on how you can build a rock-solid case for a new hire. Recruiting is often a long and expensive process that takes time from multiple parties. How this helps your case. How this helps your case. How this helps your case. Hiring is a big decision.

Social Media 118

Social Media Media Ad Building Bandwidth 118

Sprout Social

MAY 5, 2022

Here are their three most common Tag use cases: Use case #1: Outbound publishing. Everything we post aligns to overarching themes that we decide on during our content ideation process. Use case #2: Inbound engagement. Use case #3: Campaign tracking. Social content planning is anything but random.

Tagging 89

Tagging Social Media Webinar Metrics Marketing Report 89