Marketing Insider Group

FEBRUARY 22, 2021

If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. You can accomplish this task by adding your business to Google. Your Google Business Listing Matters.

Google 284

Google Business Ideal Customer Profiles Work Management 284

Kevin Indig

APRIL 25, 2023

Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. According to Google’s documentation, the rendering method you choose has no implications on organic rankings as long as certain guardrails are met.

Case Studies 141

Case Studies Case Study Studies SEO 141

Marketing Insider Group

MARCH 7, 2021

Are you looking to add your business to Google Maps? Google reigns as the top search engine as it claims a 92% share of the market. Not only do you need to appear on the search results, but you also need to be available on Google Maps. You may be asking, “how to get my business on Google Maps?” Claim Your Google Listing.

Google 360

Google Business Lead Scoring Lead Ranking 360

Search Engine Journal

JANUARY 31, 2022

Reciprocal linking isn’t always bad, in Google’s view. In many cases it’s natural to link back to a site that links to yours. The post Google Affirms Reciprocal Linking Is Natural In Many Cases appeared first on Search Engine Journal.

Google 96

Google SEO 96

Search Engine Journal

MAY 3, 2022

The digital marketer's guide to Google Data Studio CASE statements, including syntax and examples for better visualizations to power Google Ads campaigns. The post How To Unlock Better Google Data Studio Segments Using “CASE” appeared first on Search Engine Journal.

Segmentation 88

Segmentation Google Search Marketing Ads 88

Martech

SEPTEMBER 11, 2023

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. The case, U.S. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising.

Google 126

Google Ad brokers Search Marketing Privacy 126

Search Engine Journal

DECEMBER 8, 2021

Why is Google being such a grinch with a much-loved Santa's website? The post Is Google Trying To Erase Santa? The Curious Case Of EmailSanta.com appeared first on Search Engine Journal. An SEO expert suggests some reasons for the rankings drop.

Google 108

Google SEO Marketing Websites 108

Martech

MAY 11, 2023

First-party data is becoming increasingly scarce with the introduction of privacy regulations like GDPR and CCPA, as well as the phasing out of third party cookies by Google and other privacy actions by major tech companies along the lines of Apple’s Mail Privacy Protection (MPP) program. What are current and emerging use cases for DCRs?

Privacy Protection 131

Privacy Protection Paid Search Agency Advertising Agencies Work Management 131

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. And the problem only seems to be getting worse.

Paid Search Agency 119

Paid Search Agency Work Management Marketing Management Advertising Agencies 119

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

FEBRUARY 12, 2024

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. In some cases, generative AI is used to create assets that better match what people are searching for. Why we care. If you are an English-speaking advertiser in the U.S. Generative AI and ACAs.

Marketing AI 115

Marketing AI Google Generation Landing Pages 115

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

Cost Per Click 111

Cost Per Click Google Optimization CPC 111

Search Engine Journal

MARCH 19, 2020

Here's how online publishers – especially those that leverage imagery – can get considerable traffic from Google Discover. The post Google Discover: An Image Could Be Worth 1,000 Clicks [Case Study] via @brodieseo appeared first on Search Engine Journal.

Case Study 121

Case Study Case Studies Studies Google 121

Search Engine Journal

APRIL 28, 2021

Independent News & Media's Head of SEO shares the results of testing the impact of AMP on Top Stories, Google Discover, and organic search rankings. The post AMP & Google Top Stories Rankings: An Independent.ie SEO Case Study appeared first on Search Engine Journal.

Case Study 95

Case Study Case Studies Studies SEO 95

Martech

NOVEMBER 17, 2023

Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. Pichai made the admission while being cross-examined at the Epic Games antitrust trial after a Google witness at the federal antitrust trial let the statistic slip. The answer could be pivotal in determining the case’s outcome.

Google 114

Google Ad Exchange Statistics Paid Search Agency 114

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. ” Google responds. .

Privacy 117

Privacy Google Advertising Agencies Paid Search Agency 117

Search Engine Journal

JUNE 18, 2021

Google’s Gary Illyes explains a case where a word that means the opposite may be treated as a low weight synonym when returning search results. The post Google May Treat Antonyms As Synonyms in Some Cases appeared first on Search Engine Journal.

Google 82

Google SEO 82

Martech

SEPTEMBER 7, 2022

Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. So that leaves us with Google and Microsoft. 3 of the best use cases for the B2B metaverse. The post Top 3 marketing use cases for the B2B metaverse appeared first on MarTech.

Enterprise Management 114

Enterprise Management B2B Marketing B2B Marketing Management 114

RebelMouse

NOVEMBER 9, 2023

Google has rolled out its November 2023 core update, marking this year's fourth core algorithm update. Google's November 2023 Core Update Google's November 2023 core update is currently underway and is expected to take up to two weeks for its full implementation to be completed.

Lead Scoring 105

Lead Scoring Lead Ranking Google CAN-SPAM 105

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. Make sure your transactional and commercial intent pages include all the information a prospect would want: detailed service or product information, price, reviews, articles, case studies, and maybe a video of how to use a tool.

Intent 194

Intent Optimization Google SERP 194

Martech

JUNE 22, 2023

For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Google Workspace Labs and Microsoft Co-pilot). Garbage out’ Let’s now flip to the other side of the spectrum: Use cases where AI will help with data output. and effectively create structured data through natural language prompts.

Marketing Automation Services 116

Marketing Automation Services Marketing AI Marketing Automation Work Management 116

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. Google, Siri, and Alexa are all examples of NLP in action. The post 5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO appeared first on Contently.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Contently

FEBRUARY 8, 2023

Fortunately, Google Trends is a free tool to help solve these challenges. Such long-tail keywords found through Google Trends are easier to rank for. Google Trends also enables you to parse search results by geography for further segmentation, which is useful for targeted pay-per-click campaigns.

Marketing AI 173

Marketing AI Trends Google SEO 173

Martech

DECEMBER 6, 2023

This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. The ads in the mobile app.

Rules 134

Rules Google Marketing Automation Services Paid Search Agency 134

Content Marketing Institute

NOVEMBER 27, 2019

Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too).

Case Study 101

Case Study Case Studies Paid Search Agency Advertising Agencies 101

DAGMAR Marketing

FEBRUARY 29, 2024

Google is aware of this and working on solutions. Google seems to be testing new People Also Ask features. A recent search for auto repair + geo modifier, showed 4 PAAs, for 2 car repair-related questions and 2 questions specifically about my city modifier, in this case, “Winchester VA.” appeared first on DAGMAR.

Google 52

Google Wikipedia SEO Features 52

Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. So, let us have a look at these 13 use cases of the GTM feature in Outgrow. What Is Google Tag Manager? Google Tag Manager is a tag management system. Convenience.

Marketing Analytics Tools 52

Marketing Analytics Tools Outgrow Tagging Work Management 52

Go Beyond SEO

JUNE 14, 2022

Here’s how you can transform your marketing with client case stories: all on video. People are moving beyond 5-star reviews on Google and collecting testimonials that are focused solely on their business. Companies are moving toward client case stories: letting their case study be expressed as a case story.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Contently

MARCH 30, 2020

We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. This is something I’ve been thinking about a lot.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Valasys

APRIL 8, 2024

8th April, New Jersey: Recent updates give hope about the upcoming transformations in the next-gen assistant, Gemini, by the engineers of Google. These innovations can re-tune the involvement of user as well as transform the relationship between users and Google in terms of how the company will benefit from AI technology.

Google 40

Google Lead Ranking Privacy Features 40

RebelMouse

FEBRUARY 13, 2023

The explosion of AI-enabled text editors like ChatGPT, and AI-empowered image generators like Stable Diffusion, have disrupted the tech industry, and now it’s Google time to turn on the heat. The advancement of platforms like ChatGPT pose a threat to Google’s dominance as the top player in the search industry. From Google.

CMS Development 98

CMS Development Google Lead Ranking Lead Scoring 98

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

Google 88

Google Lead Ranking Lead Scoring Paid Search Agency 88

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Kevin Indig

OCTOBER 3, 2023

Learn More So, it’s out: leaked documents in Google’s antitrust lawsuit confirm Google uses clicks in ranking. ” Now, it turns out Google has all along. Where and how does Google use clicks? Training data = Google uses click data to train systems like BERT / Rankbrain, etc. TikTok uses swipes.

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

Bionic

OCTOBER 21, 2023

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. I was curious to know how LinkedIn Advertising performs against Google Ads. Google Ads : $8,720.16 Engagement: Clicks and Quality Google Ads stole the show when it came to engagement.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118