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How PassionRoses Reached Out to the Right Celebrity at the Right Time

Convince & Convert

He has a huge and loyal social network. Not only that, but, Jason Derulo’s girlfriend is America Idol winner Jordin Sparks who also has a clean image and huge social network as well. Also, if you have a creative outreach marketing case study you want to share, email me and let’s collaborate!

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Why Great Marketing Isn’t Always Done “At Scale”

Convince & Convert

who spread word of mouth recommendations for them. It weaves it all in to the modern technology that has made word of mouth marketing smother self-promotional tactics like billboards and commercials. Here are some ways to increase the passion surrounding your brand: Every few months, send your network something free.

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Engage the Social Buyer Persona

Tony Zambito

The underpinning of a new meaning being that of the social buyer “chooses” to engage – as in the buyer chose to engage with ABC Industries.    This subtle difference can actually be the rock that sends out ripples of influence to other social buyers in the sea of social networks

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The Power of Employee Referrals on Your Entire Organization

EveryoneSocial

This can be broken down into three core areas: Word of mouth – This is quite simple, but this mean employees are passing news or information to others rather than it being in written communication. This could be in-person with friends or on the phone, at networking events, etc. Get the case study to learn more.

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27 Eye-Popping Employee Advocacy Statistics That Matter the Most

EveryoneSocial

It is especially important these days as social networks have become massive centers for connecting with prospects and customers. In 2012, the average internet user had three social media accounts–now the average is closer to seven accounts. 91% of social media users access social channels through mobile. (

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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

The well-researched articles in the blog can be B2B marketers’ ultimate guide to optimizing their content strategy including the blog posts, blog posts, and original pieces of research, case studies & much more. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.

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Digital Developments in Event Marketing

Biznology

Harnessing attendee word of mouth. Event organizers can help registered attendees spread the word about upcoming shows with tools like Plancast , where members share news of their plans—both consumer and business—with friends and fellow social network members. A private social network for attendees.