Hubspot

FEBRUARY 14, 2024

Social proof or case studies. And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. Colgan’s emails following this framework achieved 79% open rates. 13% reply rates. The email received a 48.63% open rate. 11.30% click rate. 11.36% sign-up rate for new accounts.

Copywriting 66

Copywriting Click Rate Open Rate Paid Search Agency 66

The ABM Agency

MAY 16, 2023

By addressing these pain points directly through targeted content such as case studies or whitepapers on relevant topics like cybersecurity risk mitigation or strategies for reducing IT costs, marketers can demonstrate empathy and expertise in solving problems that matter most to their audience. What does an ABM campaign look like?

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Directive Agency

JUNE 12, 2020

The average email open rate is 17.6% Transactional emails have an average CTR of 4.8% , and the overall average CTR is around 2.5%. Create case studies based on similar customer success to prove with real examples that you can help them too. for tech and SaaS companies. Creative lead generation content.

Activities 72

Activities Search Marketing Work Management Planning 72

Convince & Convert

APRIL 11, 2016

A great example of a relevant topic comes from a recent case study webinar covering a large automobile dealership. The webinar, titled Conquest Case Study: How Performance Toyota Increased new Vehicle Gross Profits and Sales , addressed a real pain point for automobile dealers; it attracted about 600 influencers and decision makers!

Webinar Metrics 103

Webinar Metrics Marketing Management Tips Case Studies 103

Tomorrow People

SEPTEMBER 27, 2012

Ten second case study: Groupon attracted attention not only for the success of its email marketing, but also the unique and quirky style of its content. Ignore open rates; it's the mobile age, yet iPhones measure a deleted email as one opened – go figure. Measure the effectiveness of your email marketing campaigns.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Single Grain

APRIL 24, 2023

That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. From email marketing to influencer marketing, these case studies showcase successful campaigns from a variety of industries and highlight the tactics that made them work. Buzzvil analyzed the 5.4 We can help!

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Hubspot

JULY 15, 2020

What to do: First, list your prospects that are showing clear signs of engagement for high-interest pages like pricing, product overviews, case studies, etc. Finally, add colleagues of people who have historically exhibited high value engagement (nothing like name dropping to increase email open rates)!

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

SendX

MAY 17, 2021

Your open rate. Average open rate for the wellness/fitness industry is 25.34%. Your click-through rate. Knowing your CTR could help a lot in optimizing your message. Knowing your CTR could help a lot in optimizing your message. This little tweak could increase your open rate.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. Customer behaviour data: Website visit duration, pages viewed, click-through rates (CTR), and interaction with online content. But even that there helps you with the algorithms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

LeadSquared

NOVEMBER 9, 2020

Creative emails are much more attractive and have better CTR (click-through-rates). Mobile devices and smartphones account for 46% of all email opens. Personalized emails increase open rates by nearly 328% and click rates by 543%. Ready-to-use email templates. As they say – a picture speaks a thousand words.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Enterprise Management Email Marketing 52

SnapApp

APRIL 4, 2018

Email Marketing Performance – The metrics used here to measure campaign effectiveness/ROI are the standards including Delivery Rate, Bounces, Unsubscribes, Unique Open Rate, Uniq. CTR, Unique CTOR, Forwards/Shares and links clicked on. Awareness stage webinar vs Consideration case study). Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JUNE 2, 2014

Wouldn''t it be nice to know beforehand if your email would get opened? But you can stack the deck in your favor by following a few best practices for increasing email open rates. Today I’m going to give you three tips to improve your subject lines so you can increase your engagement and improve your open rates.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Marketing Insider Group

DECEMBER 20, 2021

Open rate: How many people open your marketing emails. Most commonly expressed as a percentage calculated by dividing the number of email messages opened by the total number of emails sent (excluding those that bounced). Exit rate: The percentage of sessions ended on a particular page. Email Marketing.

Cost per Acquisition 302

Cost per Acquisition Campaigns Lead Ranking Planning 302

Single Grain

FEBRUARY 1, 2023

NotifyVisitors ) Case studies work great as a conversion booster. Around 50% of people say that case studies are the accelerant for moving people through their sales funnel. Wpbegginer ) Next time you invest in an SEO campaign, remember that having a dedicated conversion rate optimization budget can increase ROI by 30%.

Statistics 59

Statistics Paid Content Top of Funnel Marketing Automation Services 59

markempa

JANUARY 5, 2015

In previous B2B Lead Roundtable Blog posts, I’ve offered a group of MarketingSherpa case studies based around a particular content area. A 75% to 80% open rate for nurturing emails. If you found this short excerpt of the case study, clickthrough to read the entire case study with more detail on each step of the program.

Lead Nurturing 120

Lead Nurturing Lead Ranking Top of Funnel Lead Scoring 120

Marketing Insider Group

SEPTEMBER 14, 2020

One of our favorite content marketing ROI case studies comes from Tiger Fitness. Their favorite video content marketing has a 60% returning customer rate. On average, Google image results have a CTR of 0.21%, however it varies extensively by industry. On average, welcome emails have an 82% open rate.

Stats 264

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 264

Inbox Insight

APRIL 26, 2022

Are you driving enough engages buyers into your case studies? You can then split your analytics by each of these areas to understand if there are any trends emerging within your own content amplification. What are your top performers?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Advertising Channels ROI 98

Optinmonster

MARCH 29, 2021

And if no one opens your email, you won’t make any sales. Read through this resource for more help: 164 Best Email Subject Lines to Boost Open Rates. In some cases, you might just link to a blog post or case study. Click-Through Rates (CTR): How many people are clicking on the CTAs in your email?

Autoresponders 128

Autoresponders Effectiveness Work Management Landing Pages 128

Albacross

APRIL 24, 2019

Click-Through Rate (CTR). CTR tells you how compelling your Call to Action is. The formula to measure CTR is: CTR = Total Number of Sales / Total Number of Visitors * 100. Wherever you have a CTA button present, you should be measuring its CTR. With numbers like that, who wouldn’t jump on the chatbot wagon?

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Optinmonster

NOVEMBER 16, 2023

Do you want to learn how to increase your email open rate? Your email marketing campaigns can only be effective if they’re getting opened in the first place. Thankfully, there are concrete strategies available that are proven to improve open rates. Just think about how you check your own inbox.

Open Rate 101

Open Rate Tips CAN-SPAM Segmentation 101

PureB2B

FEBRUARY 28, 2019

Campaigns based on behavioral data can have high ROI , with triggered emails having a CTR 152% higher than traditional emails, and autoresponders having four times more open rate than generic emails at 73 %. These highly valuable content will also allow you to showcase your expertise in the industry. Post-purchase Email.

Trigger Marketing 62

Trigger Marketing B2B Autoresponders Trade Show 62

SmartBug Media

OCTOBER 21, 2021

Case Study: De-mystifying the HubSpot Custom Report Builder. Measure success by CTR, not open rates. 2% is a good target CTR. We hope you’re as pumped as we were to learn from the ultimate HubSpot connoisseurs as they provide hacks to make our HubSpot usage as easy as possible. Improved email engagement.

Hubspot 52

Hubspot Top of Funnel Account Based Marketing Tips 52

Single Grain

NOVEMBER 17, 2020

Most LinkedIn Ad offers are built around an asset, such as a case study, a white paper or a webinar. Which of your content assets have the highest opt-in rates? Which of your email messages have the highest open rates? Click-Through Rate. Choose the Right Asset.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Convert

OCTOBER 27, 2021

You can run multiple A/B tests to see which version gets the highest CTR. You can test headlines for open rates, times of day to send, CTAs to click, etc. It could be more lift, time on page, bounce rate, CTR, CVR, average sale, but it will all change based on what you’re testing. (Is Have a landing page ?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Metadata

SEPTEMBER 19, 2022

A Digital Marketing Institute case study focused on its email campaign to reactivate prospects in their CRM system, reignite interest, and drive business revenue. A 38% open rate, 3.5% click-through rate (CTR), and 85 reactivated leads. Example of highly targeted email marketing. The results?

Paid Content 52

Paid Content Examples Psychographics Advertising Agencies 52

Single Grain

MARCH 4, 2022

Reviews and Case Studies. Client case studies are also a great source to check any agency's expertise. You should read a potential marketing agency's relevant case studies related to your industry to understand how they helped brands achieve phenomenal growth. Industry Experience. Top clients: Bloomberg.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

PureB2B

FEBRUARY 28, 2019

Campaigns based on behavioral data can have high ROI, with triggered emails having a CTR 152% higher than traditional emails, and autoresponders having four times more open rate than generic emails at 73 %. These highly valuable content will also allow you to showcase your expertise in the industry. Post-purchase Email.

Trigger Marketing 48

Trigger Marketing B2B Autoresponders Trade Show 48

The ABM Agency

FEBRUARY 14, 2023

For example, you could use customer testimonials or case studies from similar accounts as part of your narrative to demonstrate how other customers have achieved success with your product or service. Establishing key performance indicators (KPIs) such as click-through rate (CTR), impressions, engagement rate, etc.,

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing Strategy 52

accelerate agency

NOVEMBER 8, 2021

Look at case studies that illustrate what you can gain from outsourcing your SEO and content work. Activity metrics are as simple as measuring how many emails have been sent and if your teams are setting up behavioural triggers to partner with email automation.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

Look at case studies that illustrate what you can gain from outsourcing your SEO and content work. Activity metrics are as simple as measuring how many emails have been sent and if your teams are setting up behavioural triggers to partner with email automation.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

Response metrics should include the following: Email open rates. CTR (click-through rates). Conversion rates and reconversions. Look at case studies that illustrate what you can gain from outsourcing your SEO and content work. Traffic to your website. New subscribers (or people who unsubscribe).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Convert

JANUARY 31, 2022

These A/B testing case studies are meant to help you think outside the box, and most importantly, see how the often disparate data points you collect through your research can be tied together with specific solutions. One of the things they did was optimize the landing page in this A/B testing case study.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

SEPTEMBER 16, 2015

Open rate is calculated by taking the number of times an email was opened, and dividing that by the number of times that same email was delivered. While open rate is sometimes said to be misleading , the metric is still an important one to measure. Clickthrough Rate. Content Driving Conversions.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Vidyard

JANUARY 5, 2017

Once they’re into the evaluation stage we serve up case studies – PDFs and videos. Our online team tells us that these campaigns have a 3x higher CTR and the enterprise account based marketing LinkedIn campaign we are running is the highest converting campaign we run on this platform.”. Big results from a small video!

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Valasys

SEPTEMBER 27, 2018

Product brochures, White papers and Case studies are the most influential assets in a B2B decision-making process (Eccolo Media, 2015). 5-10% higher click-through and 10-20% open rates can be experienced by content-enabled campaigns than traditional campaigns (DemandGen, 2016). MediaPost ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Belkins

SEPTEMBER 22, 2019

Demonstrates open rate, the engagement rate of your target audience and the number of active users. At this stage, they’re actively researching your website and pay extra attention to your case studies, success stories, and social proof. Don’t send articles or case studies to your prospect.

Top of Funnel 40

Top of Funnel Marketing Funnels Content Marketing Ad Building 40

Hubspot

SEPTEMBER 17, 2018

Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. Case Study and Customer Testimonial Videos. If your CTR is low, consider revising the design or copy of your CTA.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101