DealSignal

FEBRUARY 23, 2023

Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise. Case studies are another effective form of content for email marketing B2B lead generation.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

DealSignal

MAY 22, 2024

They offer valuable tracking and analytics capabilities, providing insights into open rates, click-through rates, and response rates. Additionally, domains should be properly configured with authentication protocols such as SPF, DKIM, and DMARC to enhance deliverability and protect against spoofing and phishing attacks.

Outreach 52

Outreach Allocation Marketing & Strategy Peer-to-peer 52

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Webbiquity

FEBRUARY 5, 2021

Automation also enables you to send consistent and timely follow-ups without human intervention—which, if done right, can boost your reply rates and consequently, conversions and close rates. As per SalesHandy, salespeople who sent nine follow-ups saw an aggregate 54% increase in open rates and a 43% increase in response rates.

B2B Sales 260

B2B Sales Top of Funnel Conversion Peer-to-peer 260

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Navigate the Channel

AUGUST 23, 2023

Engagement-driven Sending : Pay attention to engagement metrics like open rates and click-through rates. Social Proof Incorporate testimonials, case studies, or industry recognition to establish credibility and build trust with recipients. FAQs How can I improve my email deliverability?

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

ClearVoice

MAY 12, 2022

Share case studies. Also, improve your email deliverability and open rates by avoiding spammy words such as “Free” or excessively using exclamation points. Besides your email subject line, it’s vital to hook your subscribers in with your newsletter’s opening line. Share product updates. Personalized.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Optinmonster

JANUARY 26, 2023

For example, existing customers may not need nearly as much persuasion as new customers, so it wouldn’t make sense to send long case studies or other sales materials to someone who’s already bought from you several times. Most email marketing tools can show you who’s inactive.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Hubspot

AUGUST 21, 2023

This can be in the form of a testimonial, case study, or exciting statistic. We often see 30% to 40% open rates with this email. You'll also want to introduce a case study at this point. You can read the whole story here: [Provide case study link.] Push your value proposition.

Template 69

Template Work Management Case Studies Case Study 69

BenchmarkONE

APRIL 21, 2021

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. Some email service providers (ESPs) include tracking links and pixels into your email, which can flag your email address as spam and hurt deliverability. Target the Right Leads.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

Single Grain

MARCH 15, 2023

However, it can be challenging to get people to open and engage with your emails, so brands can spend a lot of time and resources trying to improve their email open rates. In this post, we’ll look at the fastest and easiest way to increase your email open rate. Inboxes are becoming more crowded and cluttered.

Open Rate 52

Open Rate CAN-SPAM Click Rate Case Studies 52

BenchmarkONE

APRIL 21, 2021

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. Some email service providers (ESPs) include tracking links and pixels into your email, which can flag your email address as spam and hurt deliverability. Target the Right Leads.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

BenchmarkONE

APRIL 21, 2021

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. Some email service providers (ESPs) include tracking links and pixels into your email, which can flag your email address as spam and hurt deliverability. Target the Right Leads.

Outreach 52

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 52

Outreach

MARCH 8, 2019

If you’re looking to improve your email open rates, and it’s currently at 30%, decide on a modest improvement goal, such as a 3% increase, to work toward (and partner with CopyShoppe to help you get there). Tips on subject lines to improve email open rate: Use customization. What other data points can you leverage?

Tips 55

Tips Open Rate Sample Click Rate 55

Strategic-IC

FEBRUARY 20, 2018

100% Deliverability. As LinkedIn states, this will: “Put sponsored InMail at the top of your prospects’ LinkedIn inboxes for guaranteed impact and 100% deliverability.”. A 2013 GE case study on Sponsored InMails suggests some very positive campaign outcomes, especially open rates which reached 13%.

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

Convince & Convert

APRIL 11, 2016

A great example of a relevant topic comes from a recent case study webinar covering a large automobile dealership. The webinar, titled Conquest Case Study: How Performance Toyota Increased new Vehicle Gross Profits and Sales , addressed a real pain point for automobile dealers; it attracted about 600 influencers and decision makers!

Webinar Metrics 103

Webinar Metrics Marketing Management Tips Case Studies 103

GreenRope

JUNE 1, 2020

CRM does more than improve the content and deliverability of your emails, it also collects data on the ways customers interact with your messaging. Using the data in your CRM to create more relevant and compelling emails will increase open rates, boost conversions and drive sales, but strategy is only part of the solution.

CRM 52

CRM Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Circle Studio

FEBRUARY 21, 2019

Regularly look for any email addresses with hard bounces or recurring soft bounces and remove them from your lists, as continuing to email them can hurt your sender reputation and email deliverability. As is best practice for any web page, it should be clear what you want your recipients to do when they open your email.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

SendX

MAY 17, 2021

A low delivery rate (or high bounce rate) means that many of your emails are not delivered to inboxes. Your open rate. Average open rate for the wellness/fitness industry is 25.34%. Your click-through rate. This little tweak could increase your open rate.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Vidyard

APRIL 19, 2018

A real-world case study on the power of automation, personalized customer journeys, and the joint effort of marketing and sales working together. See how TIBCO reduced the number of emails sent by more than 50, increased deliverability by 5%, and increased open rates by over 150%.

Marketo 27

Marketo Video Marketing Advertising Agencies Deliverability 27

Metadata

SEPTEMBER 21, 2018

B2B companies also find that presenting customer testimonials as case studies advances their sales process. Including a video in your emails can increase open rates by 19 percent. This is a mistake, because part of the success of email deliverability is the click through rate.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Whale Pages

FEBRUARY 21, 2020

Don’t get caught up in thinking about sending frequency, triggered emails, transactional emails, deliverability, spacing between emails in your drip campaign or other technical details. higher open rate than regular time based email marketing campaigns ( source ). Get Case Study. Check your email!

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Metadata

SEPTEMBER 21, 2018

B2B companies also find that presenting customer testimonials as case studies advances their sales process. Including a video in your emails can increase open rates by 19 percent. This is a mistake, because part of the success of email deliverability is the click through rate.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

DealSignal

DECEMBER 27, 2021

Deliverability Rate : This figure tells you how many emails in your campaign successfully arrived in the recipient’s inbox. Deliverability rate is calculated by taking the number of delivered emails and dividing it by the total number of emails sent. Open Rate : The percentage of email recipients who opened an email.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Hubspot

JUNE 2, 2014

Wouldn''t it be nice to know beforehand if your email would get opened? But you can stack the deck in your favor by following a few best practices for increasing email open rates. Today I’m going to give you three tips to improve your subject lines so you can increase your engagement and improve your open rates.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

DECEMBER 7, 2010

One way to get ahead of the curve is by attending MarketingSherpa’s Email Summit ’11: Tackling the Top Email Challenges with All-New Research, Case Studies and Training. Increasing deliverability? Is the reporting comprehensive enough to track open rates and click-throughs?

Planning 28

Planning Marketing Plans Email Marketing Click Rate 28

Hubspot

JULY 2, 2014

In our previous videos, we covered two specific strategies: 1) How to get your emails past spam filters, and 2) How to increase the likelihood that your emails will be opened. But email deliverability and open rates are only part of the story. Component #1: Personalization.

Clickthrough 28

Clickthrough Video Marketing Click Rate CAN-SPAM 28

Hubspot

FEBRUARY 11, 2011

To ensure deliverability of your emails, make sure your subject lines don’t include spam-triggering words. Instead of pushing your product, special promos and discounts all the time, provide them with some valuable piece of content, such as a monthly industry report, a compilation of case studies, an opportunity to win in a sweepstakes.

Email Marketing 28

Email Marketing Open Rate Deliverability Paid Search Agency 28

ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. To achieve such engagement excellence, marketers must fundamentally change their thinking.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. To achieve such engagement excellence, marketers must fundamentally change their thinking.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Litmus

JUNE 17, 2021

Identify the real issues that may land your emails in the spam folder—with practical advice to fix deliverability problems before you send. Or would they rather see how someone else did it, like an example or case study, as some kind of proof? Make it to the inbox, not the junk folder. Try Litmus Spam Testing today. LEARN HOW ?.

Open Rate 118

Open Rate Tips CAN-SPAM Click Rate 118

Outgrow

MAY 16, 2023

And we managed to retain something like 92,000 just over 100,000 emails in terms of there being a meaningful response, it was deliverable. And throughout a program of emails, we got at least one open side effect of that was we made over half a million dollars in revenue just in trying to warm up that database.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

Single Grain

JUNE 1, 2021

A HubSpot report showed that the software industry saw a cold email open rate of just 20% — which means that 80% of cold emails from SaaS companies were never even read: This leads to the question of how SaaS companies can create emails that not only connect with prospects but also get their customer value management off to a positive start.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 98

CoSchedule

JANUARY 12, 2023

Doing this connects you with those who’ll get the most value from your newsletter, improves your open rates, and drives you closer to your marketing goals. Testimonials and case studies. Check your: Open rates. Click rates. If open rates are low, it likely means you can improve your subject lines.

Newsletter 84

Newsletter Click Rate Open Rate Privacy Policies 84