Hubspot

APRIL 6, 2018

And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e.,

Open Rate 97

Open Rate Template Peer-to-peer Click Rate 97

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Webbiquity

APRIL 18, 2024

Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. This may affect the overall adoption rate. This includes measures such as open rates or click-through rates. Yes, it’s an ad. Affiliate sales support independent publishing.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

SendX

FEBRUARY 11, 2021

Source: audio content upgrade There are tons of other types of content upgrades you could offer to your readers, for example: A checklist A data-backed industry-specific report An in-depth full guide A list of resources A case study All of these usually come in the form of PDFs. conversion rate on your pop-ups.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Vision Edge Marketing

OCTOBER 25, 2022

The weight of an arrow helps determine its speed, drop rate, and target penetration. The email sent on behalf of the leadership team member had an open rate of 1% (15 people) with a 5% click-thru rate. . Are Your Growth Strategies in Jeopardy of Missing the Target? This is also true of growth strategies. .

Marketing & Strategy 220

Marketing & Strategy Advertising Agencies Best Practices Click Rate 220

Delivra

SEPTEMBER 27, 2018

The study also revealed that Millennials lead the way in taking actions in response to an email—47% (age 35 and under) compared to 27% for those ages 35-54 and 11% for respondents 55 and older. It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Open Rate The email open rate tells you what percentage of recipients opened a specific email out of the total number sent.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Porch Group Media

JULY 9, 2018

[case study] Retail QSR (Quick Service Restaurant) Achieves 500% ROI with Email Acquisition Solution. The model and segmentation strategy resulted in 21% higher email open rates and 15% higher click-through rates. Click here to contact us and learn more about V12’s Email Acquisition solutions.

Case Study 40

Case Study Case Studies Acquisitions Studies 40

Smashmouth Marketing

OCTOBER 1, 2021

If you can’t get those two departments in order, your conversion rate will suffer. Use Case Studies: Just as you should have a file of testimonials for marketing purposes, be prepared with case studies to share with potential customers. You need to craft emails that will give you high open rates.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

The Point

SEPTEMBER 17, 2014

As a company that rigorously tracks and measures the ROI from its various marketing efforts, Sungard AS knew that increasing the revenue contribution from demand generation meant either a) driving more leads into the top of the funnel, and/or b) increasing the rate at which those leads convert into sales. Re-posted with permission.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

DealSignal

FEBRUARY 23, 2023

In fact, personalized emails deliver six times higher transaction rates than non-personalized emails, according to Experian. Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Optinmonster

JANUARY 29, 2024

Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Vidyard

MARCH 28, 2017

We can create blog posts, ads, and case studies to grab the attention of our prospects, but when they know all the tricks of the trade, creativity is key. open rate, 0.7% click-through rate and 4.5% click-to-open rate. The personalized video campaign crushed those numbers: 29% open rate.

Click Rate 50

Click Rate Video Marketing Conversion Open Rate 50

Heinz Marketing

MARCH 24, 2022

There is no exact science to predicting what people will click on but here are a few proven tips to help you master the art of subject line writing and bump up open rates. . 46% of emails are browsed and opened on mobile ( Hubspot ). Close the distance and create a conversational tone before they even open your email. .

CAN-SPAM 104

CAN-SPAM Open Rate Urgency Marketing Click Rate 104

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Zoominfo

JULY 23, 2020

Share Case Studies. Case studies about customer success are a great way to convince warm leads that are still on the fence that your product has real value. Make sure to monitor open rates, CTA clicks, and replies to identify the most interested prospects (aka your warm leads).

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

SendX

JULY 30, 2021

However, getting more clicks isn’t sufficient. You need to make sure these clicks come from users who correspond to the audience you’re targeting. You can increase your conversion rate by putting the right content in front of users at the right time in their buying journey. Why Should You Invest Into SEO? Here’s the catch.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

SendX

JULY 29, 2021

However, getting more clicks isn’t sufficient. You need to make sure these clicks come from users who correspond to the audience you’re targeting. You can increase your conversion rate by putting the right content in front of users at the right time in their buying journey. Why Should You Invest Into SEO? Here’s the catch.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

APRIL 24, 2024

Instead, they’ll only receive your email campaigns if they’ve also clicked the link in the confirmation email to verify that they want to hear from you. That should make them more responsive to your emails, increasing your open rates and conversion rates. Think we’re exaggerating?

Opt-in 109

Opt-in Opt-out CAN-SPAM Deliverability 109

Televerde

JUNE 6, 2022

Some other types of sales emails that get great returns include: Welcome emails Case studies FAQ emails “How To” emails Discounts and special offers Lead magnets Industry insights Reminder emails. Follow this five-step sales email template to write sales emails that your readers will open and respond to.

Work Management 98

Work Management Marketing Management CAN-SPAM Paid Search Agency 98

ClearVoice

MAY 6, 2024

Case Studies and Examples To get a better understanding of how customer insights can power content personalization, let’s look at a few case studies and real-world examples: 9GAG Source As one of the largest cross-platform entertainment networks, 9GAG has a huge catalog of user-generated content.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Porch Group Media

JUNE 27, 2018

The campaign also generated: 2.22% open rate.61% 61% clicks to delivered. 27.36% clicks to open. These emails have been added to the client’s daily email deployment plan, and the project is ongoing. The reactivated email addresses provided a 7:1 ROI in terms of conversions/purchases.

Case Study 40

Case Study Case Studies Studies Brand Identity 40

Outgrow

APRIL 29, 2024

When we see celebrity endorsements, customer testimonials, or high user ratings, it creates an impression of trustworthiness and popularity. Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Zoominfo

FEBRUARY 13, 2019

In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns ( source ). Click-throughs are 100.95% higher in segmented email campaigns than non-segmented ones ( source ).

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

DealSignal

MAY 22, 2024

Machine learning algorithms can analyze the success rates of different communication channels, message formats, and timing strategies, enabling organizations to refine their approach over time for better results. AI can optimize outreach strategies by continuously learning and adapting based on feedback and results.

Outreach 52

Outreach Allocation Marketing & Strategy Peer-to-peer 52

Hubspot

FEBRUARY 14, 2024

Social proof or case studies. click-through. And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. They would click, they would engage.” Colgan’s emails following this framework achieved 79% open rates.

Copywriting 66

Copywriting Click Rate Open Rate Paid Search Agency 66

ViewPoint

JULY 26, 2018

Case studies. Not all radio program podcasts lend themselves to being used as case studies, but Jane notices that with a little work, this program fits the basic criteria. She has what she needs for the case study. Her open rate on these programs is higher than other emails that are straight product pitches.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ClearVoice

MAY 12, 2022

You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! Share case studies. Also, improve your email deliverability and open rates by avoiding spammy words such as “Free” or excessively using exclamation points. I know why you’re here. Personalized.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Heinz Marketing

APRIL 27, 2023

However, you can also test them in Gmail by clicking the three dots and selecting “show original.” Google tracks this reputation based on a variety of factors including opens, clicks, replies, forwards, spam complaints, and unsubscribes. ” Google will show if it’s passing or failing SPF, DKIM, and DMARC.

Deliverability 106

Deliverability Optimization CAN-SPAM Domain 106

ClickDimensions

MARCH 31, 2023

Find out more about the power of social media by clicking here. Email marketing is often viewed as the go-to method for general communications but this is not the only option NFPs have available to them, especially if they want to boost open rates. Problem 2 – How can I engage more with my community and get them involved?

SMS 94

SMS Marketing Automation Services Work Management Marketing Management 94

Navigate the Channel

AUGUST 23, 2023

Factors like sending frequency, engagement rates, and complaint levels contribute to your sender reputation. Engagement-driven Sending : Pay attention to engagement metrics like open rates and click-through rates. Segmented Campaigns : Tailor your email campaigns to specific segments within your B2B audience.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Webbiquity

OCTOBER 9, 2018

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% without any personalization. 3. Website Personalization. Conclusion.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254