Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist.

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Share Case Studies. What is a Hot Lead?

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

Circle Studio

FEBRUARY 21, 2019

However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Here are 13 dos and don’ts for your email newsletters. To increase clicks, you can also add social sharing buttons to your newsletter. DO: Send targeted emails.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

SendX

SEPTEMBER 22, 2020

It is extremely action-oriented - we are used to having to do something with email and we project the behavior within our personal or working emails on advertising newsletters. eCommerce email marketing is a big love of analytics - it is so easy to get data on who opened an email and which buttons they clicked.

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

ViewPoint

JULY 26, 2018

Case studies. Not all radio program podcasts lend themselves to being used as case studies, but Jane notices that with a little work, this program fits the basic criteria. She has what she needs for the case study. Her open rate on these programs is higher than other emails that are straight product pitches.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Brandpoint

MARCH 15, 2023

Nearly three out of four (74%) manufacturing marketers used email newsletters in the past year and 65% used email to share content with prospects. With a nearly 20% open rate in the manufacturing industry , email marketing is a proven method for reaching and engaging prospects. And, ideally, entice them to take the next step.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Heinz Marketing

JUNE 27, 2023

I cleansed our database regularly, we segmented our lists in various ways, and we tried lots of variations of subject lines, CTAs, content formats, and even revamped our newsletter template. The Problem – Our Newsletter As you can see from the graph above, our April newsletter was the straw that broke the camel’s back.

Deliverability 103

Deliverability Email Marketing Optimization Work Management 103

Optinmonster

JANUARY 29, 2024

This includes creating case studies, product sheets, and other materials that help the sales team close deals. Conversion Rate Optimization : Improving the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. Email marketing tools (e.g.,

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Brandpoint

DECEMBER 27, 2018

The day after that, open rate. Although it doesn’t take much to sign up for an email newsletter, it’s at least a small indicator someone is interested in your brand and your content. Case studies. Case studies showcase stories and results of your work with customers.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

ConvertKit

AUGUST 4, 2021

Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

Outgrow

APRIL 29, 2024

Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections. Now that we know the types of social proof, let us look at some ways to use social proof in the real world and their use cases.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

xiQ

APRIL 29, 2020

Highlighted in this case study are the objectives and strategies i2c adopted to achieve transformative results from their trojan horse content marketing strategy. Achieved consistent YOY growth in open rates. Reduced Opt-out rates by an impressive 0.07%. i2c’s Objectives. Strengthen Brand Recognition.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

Tiecas

OCTOBER 30, 2023

Tip 6: Using email newsletters to engage with engineers I can just hear you say, “C’Mon Man! Email newsletters are so old school.” Maybe these findings from the 2023 State of Marketing to Engineers will convince you to start or continue to use email newsletters. ” To that, I say, “Hold your horses.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

ClickZ

JULY 12, 2023

In this case study we learn from Ana Mourao, Global Customer Journey, at Stanley Black & Decker about the impact of CDP implementation on segmenting data, leveraging customer attributes and behaviors, and enabling dynamic customization of email content. Join the conversation with us on LinkedIn and Twitter.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

ClickDimensions

APRIL 14, 2023

Did you know SMS marketing has an average open rate of 98%? Email marketing is just one method of communication, but stats show that SMS marketing also shouldn’t be ignored, especially for younger generations.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

Zoominfo

JULY 23, 2020

Share Case Studies What better way to get a warm lead ready to buy than to show them how much other people love your product? Case studies about customer success are a great way to convince warm leads that are still on the fence that your product has real value. What Is A Hot Lead?

Differentiation 100

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 100

Martech

MAY 3, 2023

Within your blog, you can add CTAs to things like newsletters, social media channels and other engagement-focused CTAs. This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise.

Top of Funnel 90

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 90

markempa

FEBRUARY 10, 2014

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. The campaign increased open rates by 32.5%

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Hubspot

FEBRUARY 14, 2024

Social proof or case studies. And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. Colgan’s emails following this framework achieved 79% open rates. 13% reply rates. Ackerman points to an imaginary brand whose newsletter is typically light, fun, and funny. 11.30% click rate.

Copywriting 67

Copywriting Click Rate Open Rate Paid Search Agency 67

xiQ

APRIL 29, 2020

Highlighted in this case study are the objectives and strategies i2c adopted to achieve transformative results from their trojan horse content marketing strategy. Achieved consistent YOY growth in open rates. Reduced Opt-out rates by an impressive 0.07%. i2c’s Objectives. Strengthen Brand Recognition.

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

Vision6

APRIL 4, 2023

Measurable results: With the help of email marketing software, you can track the success of your campaigns with metrics such as open rates, click-through rates, and conversion rates. B2B audiences tend to respond well to case studies, whitepapers, and other informative content. Source: Really Good Emails 2.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

ConvertKit

FEBRUARY 16, 2021

She built Blogging for Devs —a niche newsletter and a thriving paid online community. Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Scoop.it

JANUARY 28, 2021

Since 85% of marketers use email for content marketing, you must have a useful tool like Scoop.it that would help you curate content and build a credible professional brand by sending it in your email newsletters. Scoop.it also offers a newsletter feature that will allow you to create, send & analyse your newsletters.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

PureB2B

JUNE 9, 2022

The top three reasons why personalization is prevalent in email marketing is due to an increase in open rates (82%), a higher email click-through rate (75%), and an increase in customer satisfaction (58%). For example, use customer success stories as case studies. How to Gather Data from Your Target Audience.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

BOP Design

MARCH 30, 2021

Read more: What to cover in a B2B email newsletter. Then share blog posts with statistics or case studies that support their recommendation to buy your software or services. Calm their fears with documented use cases, customer testimonials, and whitepapers that walk through the process from start to finish.

Lead Nurturing 119

Lead Nurturing Planning Top of Funnel Work Management 119

Optinmonster

JANUARY 26, 2023

Having an email marketing strategy will also help you keep your email newsletters and email marketing automations aligned with your other marketing channels and brand identity. By prompting them to go look in their inbox for their subscription confirmation, you remind them of your brand and why they signed up for your newsletter.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Optinmonster

DECEMBER 5, 2022

You never have to guess whether your email newsletter funnel is working or not. There are clear metrics for every step of your email funnel, such as: Open rate. Click-through rate. Conversion rate. Unsubscribe rate. Bounce rate. Revenue attribution. 4 Things You Need to Create an Email Funnel.

Top of Funnel 75

Top of Funnel Marketing Funnels Email Marketing Conversion 75

BenchmarkONE

JULY 29, 2020

Yet, creating content for newsletters, websites, blog posts, landing pages, and whitepapers requires a bit more heavy lifting and strategy. Is the open-rate consistent or increasing? Writing is a huge component of marketing and used across many channels. Of course, there is short and sweet copy used in ads and on social media.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Optinmonster

APRIL 3, 2024

Timing: Choosing the Right Time to Send Your Emails Timing can significantly impact your email’s open rates. Subscribe to Their Newsletter If you still can’t find their email address, often the best way to find it is by simply subscribing to their email newsletter.

Outreach 68

Outreach Tips Marketing & Strategy Email Marketing 68

Valasys

NOVEMBER 5, 2019

According to Experian, personalized promotional emails had 29% higher & unique open rates & 41% higher unique click rates. Moreover, for triggered email campaigns personalization generates double the transaction rates than non-personalized & triggered emails. Wrapping It Up.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

Single Grain

JULY 28, 2023

Newsletters have become a popular way for individuals and businesses to share their thoughts and connect with their audience. But is the newsletter business model really profitable? Work With Us How Much Money Do Newsletters Make? It’s very simple to start a personal or business newsletter, and it’s easy to make money.

Newsletter 52

Newsletter Business Lead Ranking Enterprise Management 52

CoSchedule

JANUARY 12, 2023

Yet, in the last 2 years, I’ve attracted nearly 8400 newsletter readers and secured paid newsletter sponsorships worth $180,000 a year.”. These words of Katelyn Bourgoin prove a newsletter is a goldmine that can significantly boost revenue. Plan content: Decide on your newsletter topics and create content ahead of time.

Newsletter 84

Newsletter Click Rate Open Rate Privacy Policies 84

Sprout Social

JUNE 10, 2021

Between social media, display ads and direct email newsletters, the possibilities are near endless. Marketing email newsletters have been around for decades. From a brand perspective, we’ll explore what makes up an email newsletter, the pros and cons of having one and how to fill it with engaging content. And also overwhelming.

Newsletter 128

Newsletter Email Marketing Effectiveness Planning 128

MKT1

NOVEMBER 18, 2021

In this newsletter: This post is a (sort-of) complement to our most popular newsletter, “How to Organize your SaaS Marketing Org.” Our newsletter on setting marketing goals goes into more detail. Yes, there’s a newsletter on this too. Newsletter post on the role of PMMs here.

Efficiency 52

Efficiency Planning Ad Building Enterprise Management 52