Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. The RSS feed is: [link]. They work alongside media relations and branded communications.

Social Media 141

Social Media Media Brand Identity Branding 141

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Paid Search Agency Media Skype 132

Ambal's Amusings

AUGUST 19, 2009

Is your time spent on social media networks worth your investment? Key performance indicators, more commonly known as KPIs, are essential to any social media strategies. Key performance indicators, more commonly known as KPIs, are essential to any social media strategies. Setting Up Key Performance Indicators. Brand Monitoring.

Social Media 100

Social Media Media RSS Statistics 100

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

Social Media 143

Social Media Activities Media Skype 143

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Even more, the content-creation for content marketing can trend-surf as well.

Social Media 80

Social Media Social Marketing Media Planning 80

NuSpark Consulting

OCTOBER 24, 2011

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. That means social media. attract prospects.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

markempa

DECEMBER 30, 2008

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. MarketingSherpa Members can view the case study at length. 

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

KoMarketing Associates

NOVEMBER 12, 2015

While content found in email may not offer direct SEO impact, cross-linking and awareness development of content certainly provide an opportunity to acquire links, social media visibility, and,in the case above, ratings/user feedback development. Cross-links to key content marketing assets and social media profiles.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Optinmonster

APRIL 30, 2020

Take snippets for your social media posts. They also have an easy-to-use client dashboard to make managing your media advertisements a breeze. Social Media Today. Social Media today allows you to either manually submit your content. But you can also automate submission via your RSS feed. Republish your work.

Traffic 145

Traffic Top of Funnel Content Work Management 145

EveryoneSocial

JANUARY 4, 2021

You can monitor conversations about your brand or industry by linking up RSS feeds, keywords, and Twitter accounts. Download the case study. Want to know more about what your prospects are doing on social media? Discoverly connects the dots by giving contextual social media information about individual users.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Be sure to give your audience a way to subscribe to get updates either via RSS or email.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Biznology

FEBRUARY 29, 2012

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. This is the no-brainer of B-to-B social media marketing.

B to B 80

B to B Social Media Media Thought Leadership 80

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

Tactics 132

Tactics Cross-Selling Skype Social Media 132

B2B Marketing Savvy

AUGUST 27, 2009

Other Popular Posts: Analog Bridges to Social Media “News&# as Sales Collateral Twitter Blurs the Line Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Barriers to Social Media Engagement: No formal social media policy. Read time = 3-4minutes) Woooo hooo!

Case Study 40

Case Study Case Studies Barriers Buzz 40

The Point

MARCH 29, 2012

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also.

RSS 100

RSS Paper Case Study Case Studies 100

ClickZ

NOVEMBER 22, 2019

Slack, Google Sheets, RSS feed, JSON API, Shopify, website, forms, Alexa, WP, Zapier, and more. Case study. Case studies. It helps you build chatbots that engage customers across different sites, applications, and social media platforms. Case studies. Supports multiple languages. Integrations.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

SendX

SEPTEMBER 9, 2018

Or you are a media publisher, a SAAS company or a professional blogger currently trying to drive more traffic to your website & blog to get them into buyer journey. Case Study Update. In fact, you can have automatic web push notifications being sent from RSS feed either on daily, weekly or monthly basis. Engagement.

CTR 150

CTR A/B testing Opt-in Click Rate 150

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. The RSS feed is: [link].

Skype 132

Skype Social Media Work Management Storytelling 132

Scoop.it

MARCH 11, 2021

Native social media content. Case studies. Automatic content import using RSS or a sitemap. For example, if you’re marketing agency, you may have topics like marketing strategy, buyer personas, social media planning, influencer marketing, and freelance writing. Infographics. Whitepapers. User-generated content.

Curation 66

Curation Advertising Agencies Press Content 66

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. The RSS feed is: [link].

Skype 119

Skype Social Media Communities Case Study 119

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The RSS feed is: [link]. How did you get involved with social media?

Curation 141

Curation Skype Web 2.0 Paid Search Agency 141

Content4Demand

OCTOBER 18, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Be sure to add it to your RSS feed and get ready for another action-packed B2BMX in Scottsdale in February. 10 Experts Share Their Social Media Marketing Tips for the Holidays.

Account Based Marketing 41

Account Based Marketing Ad Exchange Content ABM 41

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. Sharing snippets of quotes from the company about the award on social media.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Convince & Convert

DECEMBER 6, 2013

Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. The RSS feed is: [link]. Listen Now. Holy Social!

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. The RSS feed is: [link]. Frank Eliason, Citi @frankeliason.

Social Media 152

Social Media Skype Case Studies Paid Search Agency 152

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. ” Social Media Stat of the Week: Only 4.2% Erich Marx, Nissan @emarxe. Listen Now.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. The RSS feed is: [link]. Listen Now . Tweetable Moments.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

B2B Marketing Savvy

SEPTEMBER 21, 2009

. (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy. A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. B2B Case Study: PR. B2B Case Study: Barriers & Lessons.

Social Media 40

Social Media Twitter Research Media 40

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. The RSS feed is: [link]. Frank Eliason, Citi @frankeliason.

Social Media 140

Social Media Skype Case Studies Paid Search Agency 140

PureB2B

MAY 29, 2016

A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. The B2B Marketing Leaders Podcast.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Media Paid Content Work Management 157

The Point

NOVEMBER 28, 2011

Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc. Use Google Alerts, social media, and your PR agency to help spot potential topics. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Savanta

JANUARY 13, 2012

It’s social media ‘food’ and SEO ‘link bait’. Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content. Thought leadership content gives you fuel for social media activity and helps form relationships early in the buying cycle.

Thought Leadership 120

Thought Leadership B2B Thought Leadership RSS Buying Cycle 120