Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. Think carefully before you jump into either one of them.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Here are some blog layout best practices and examples to get you inspired.

Paid Search Agency 281

Paid Search Agency Companies RSS Ad Frequency 281

Hubspot

MAY 3, 2012

1) Include Social Media Follow Modules. One of the simplest ways to keep the conversation going with your recently converted prospects is by encouraging them to follow your social media presence. Your social media opportunities don't end with follow buttons -- you can include social sharing buttons, too.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. This is true with regular media relations, so why do it with bloggers? For example, a list of competitors that run blogs in your client’s industry. Lee Odden: How not to pitch a blog. [.] Just like tip #1.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Demand Wave.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Demand Wave.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Demand Wave.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Online Marketing Institute

MARCH 30, 2011

So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. After all, we can bring all the content forward we want, but at the end of the day, our content must have a point of view (which means it needs to be owned media ).

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Hubspot

JULY 31, 2019

These include your website and blog , your social media profiles, your email newsletter, or a mobile publishing app. Start by collecting demographic data from your website visitors, email subscribers, social media followers, and customers. You can pull this information from Google Analytics or your social media analytics tools.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Hubspot

FEBRUARY 11, 2013

Social Media Marketing. 1) Don't bother with maintaining a social media presence. Just completely ignore the fact that, a ccording to Pew Research Center , 69% of adults use social media. 3) Don't reply to your fans and followers in social media. Social media takes up way too much time, anyway. Business Blogging.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28