Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. The RSS feed is: [link]. They work alongside media relations and branded communications.

Social Media 142

Social Media Media Brand Identity Branding 142

B2B Marketing Savvy

AUGUST 27, 2009

Other Popular Posts: Analog Bridges to Social Media “News&# as Sales Collateral Twitter Blurs the Line Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Barriers to Social Media Engagement: No formal social media policy. Read time = 3-4minutes) Woooo hooo!

Case Study 40

Case Study Case Studies Barriers Buzz 40

EveryoneSocial

JANUARY 4, 2021

According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. You can monitor conversations about your brand or industry by linking up RSS feeds, keywords, and Twitter accounts. Download the case study.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

markempa

DECEMBER 30, 2008

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. MarketingSherpa Members can view the case study at length. 

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Paid Search Agency Media Skype 132

NuSpark Consulting

OCTOBER 24, 2011

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. That means social media. attract prospects.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Ambal's Amusings

AUGUST 19, 2009

Is your time spent on social media networks worth your investment? Key performance indicators, more commonly known as KPIs, are essential to any social media strategies. Key performance indicators, more commonly known as KPIs, are essential to any social media strategies. Setting Up Key Performance Indicators. Brand Monitoring.

Social Media 100

Social Media Media RSS Statistics 100

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

Social Media 144

Social Media Activities Media Skype 144

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Even more, the content-creation for content marketing can trend-surf as well.

Social Media 80

Social Media Social Marketing Media Planning 80

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

Tactics 133

Tactics Cross-Selling Skype Social Media 133

The Point

MARCH 29, 2012

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also.

RSS 100

RSS Paper Case Study Case Studies 100

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. The RSS feed is: [link].

Skype 119

Skype Social Media Communities Case Study 119

Biznology

FEBRUARY 29, 2012

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. This is the no-brainer of B-to-B social media marketing.

B to B 80

B to B Social Media Media Thought Leadership 80

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. The RSS feed is: [link]. Frank Eliason, Citi @frankeliason.

Social Media 153

Social Media Skype Case Studies Paid Search Agency 153

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. Sharing snippets of quotes from the company about the award on social media.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. The RSS feed is: [link].

Skype 132

Skype Social Media Work Management Storytelling 132

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. The RSS feed is: [link]. Frank Eliason, Citi @frankeliason.

Social Media 141

Social Media Skype Case Studies Paid Search Agency 141

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The RSS feed is: [link]. How did you get involved with social media?

Curation 141

Curation Skype Web 2.0 Paid Search Agency 141

Convince & Convert

DECEMBER 6, 2013

Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. The RSS feed is: [link]. Listen Now. Holy Social!

Public Relations 124

Public Relations Paid Search Agency Social Media RSS 124

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. The RSS feed is: [link]. Listen Now . Tweetable Moments.

Television marketing 139

Television marketing Skype Social Media Public Relations 139

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. ” Social Media Stat of the Week: Only 4.2% Erich Marx, Nissan @emarxe. Listen Now.

Paid Search Agency 139

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 139

B2B Marketing Savvy

SEPTEMBER 21, 2009

. (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy. A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. B2B Case Study: PR. B2B Case Study: Barriers & Lessons.

Social Media 40

Social Media Twitter Research Media 40

The Point

NOVEMBER 28, 2011

Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc. Use Google Alerts, social media, and your PR agency to help spot potential topics. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

PureB2B

DECEMBER 12, 2016

Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog. Both companies promote a piece of content, which can be in the form of an ebook, whitepaper, research study, or any other gated content.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog. Both companies promote a piece of content, which can be in the form of an ebook, whitepaper, research study, or any other gated content.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Martech Advisor

JANUARY 24, 2020

The course also offers a study guide to help you prepare for the test. While you can study the course for free, you need to pay to obtain a completion certificate. The modules cover the fundamentals of online marketing, business storytelling, social media, SEO, and Google Analytics. Become a Content Marketer - LinkedIn Learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. How do you solve Social Media Tool Exhaustion? And the more time you spend online, the more likely you are to suffer relapses. But I need to stay on top of emerging trends,” I hear you say. Why do you want to test the tool?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Biznology

NOVEMBER 21, 2012

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Social media, for example, has created an easy, low-cost way for companies to build communities and foster engagement.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

RebelMouse

FEBRUARY 13, 2019

Visually Beautiful, High-Performance Social UX for Media Having a simple, gorgeous user experience that highlights the brand is an easy mission to define and a hard one to accomplish. Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Buzz Marketing for Technology

JUNE 27, 2008

While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. Subscribe to this posts comments using RSS. and Social Media trends. Case studies and best practices. Easy RSS Updates with PingShot. Remember Me?

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Convince & Convert

FEBRUARY 26, 2013

So, if you’re running specific campaigns, via search, PPC, social media, guest blogging, or what have you, the headline the visitor discovers upon arrival should map to the phrase they just clicked. Even links to social media will serve this cause. Embrace social media. Buzzword babble. A one-way web. Don’t make this mistake.

Sales Qualified Leads 162

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 162

RebelMouse

FEBRUARY 13, 2019

Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. Learn more about our clients: RebelMouse Case Studies. Sites on our platform can get as many as 26 pages per visit, and on average get. five pages per visit. A Smart, User-Facing Taxonomy.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. Learn more about our clients: RebelMouse Case Studies. Sites on our platform can get as many as 26 pages per visit, and on average get. five pages per visit. A Smart, User-Facing Taxonomy.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40