Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Google likes articles that are fresh and new.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Common formats include a downloadable PDF file, a sharable file in Google Drive, an electronic media kit on your website, or a printed version shared at an in-person event. Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information.

Press 130

Press Personalization Branding Brand Identity 130

Zoominfo

OCTOBER 5, 2021

Using classic good vs. evil storytelling with some movie magic presents your product in a more exciting way than it would on paper. Put a Spotlight on Local Businesses – Google Google Ads is a web advertising service that most B2B marketers are already familiar with. What makes this a great brand story?

Storytelling 130

Storytelling Examples Branding Brand Identity 130

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 120

B2B Marketing B2B Planning Branding 120

Martech

FEBRUARY 20, 2024

Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. In addition to thought leadership articles and whitepapers, your B2B content marketing program should include case studies and success stories.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Marketing Insider Group

JANUARY 27, 2020

Here are a few we’ve found handy, especially for startups on a budget: Google Docs : You don’t need to spend money on a word processor when you can get Google Docs simply by having a Gmail account. Google Keyword Planner: This free tool allows you to find the right words to focus your content around.

Startups 334

Startups Marketing & Strategy Marketing Strategy Content Marketing 334

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

SmartBug Media

APRIL 24, 2023

Ideally, you should write 4-6 blog posts a month, comment on industry blogs, publish white papers on your industry award-winning performance, and shout to the rooftops all of the different ways your company mitigates all concerns about an organization's cyberthreats. A prospect starts with a pain: network security threats.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62. Can you immediately tie those into the core metrics of the business? Not sure what that is?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

KoMarketing Associates

JANUARY 29, 2015

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Google / Bing & MSN / Second Tier Engines? From our case study: L-com Global Connectivity Case Study.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Optinmonster

FEBRUARY 15, 2024

Your content team adds lead magnets to your blog, while Sales shares white papers via email, and Customer Success shares case studies through your help desk. It involves copywriters to create the content, designers to make the deliverable look great, and developers to automate delivery.

Small Business Marketing 94

Small Business Marketing Leads Lead Marketing Qualified Leads 94

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Marketing Insider Group

MARCH 29, 2021

Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Other studies show that B2B buyers will pay more for a product or service that provides them with personal value.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Porch Group Media

JUNE 30, 2021

Google will let the third-party cookie live on for nearly two years longer than planned. The company has extended its self-imposed deadline to deprecate third-party cookies in its popular Chrome web browser from its original date of January 2022 until late 2023, Google announced today. by Kate Kaye, Digiday. The key details.

Paid Search Agency 52

Paid Search Agency Google Advertising Agencies Privacy 52

NuSpark Consulting

SEPTEMBER 23, 2012

Now, you can add remarketing options by using Google Analytics data. . Remarket to audiences by event action (white paper downloads, case study downloads, video views, newsletter sign-ups). For more details on remarketing with Google Analytics, click here. Here are some examples of what you can do now: .

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Advertisements Advertising 100

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Google is overloaded with thousands of results for every profitable keyword, and each one says the same thing. You might even draft an eleventh way, maybe. Today that isn’t enough.

Top of Funnel 188

Top of Funnel SEO Branding Brand Identity 188

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

BOP Design

NOVEMBER 14, 2023

Our insights into these seven trends draw from our agency’s experiences, including client demands, industry research, and adjustments to policies set forth by tech behemoths like Google. The longer a visitor engages with your site, the better it will enhance SEO value , as Google and other search engines now measure user engagement.

Design 94

Design Trends Marketing Websites B2B 94

BOP Design

MARCH 22, 2021

In fact, the recent pandemic has demonstrated that digital connections and communications technology (like Zoom, Google Hangouts, Teams, etc.) These types of content pieces can be grouped into a broad category that includes white papers, e-books, guides, case studies, use cases, industry studies, etc.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Circle Studio

AUGUST 23, 2018

Case studies. According to research from Demand Gen Report , case studies are the top content preference for B2B buyers, with 78 percent using them when researching purchases or selection decisions. Research reports and white papers. If Google can’t find your website, then neither will anyone else!

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Marketing Insider Group

MARCH 9, 2020

White paper or e-book downloads. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. You can stretch its value even further by turning it into a how-to video, an in-depth white paper, or even a webinar. Engagement.

Marketing Budget Creation 266

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 266

SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. Top 4 Intent Data Providers and Their Use Cases. Read the full case study. Demandbase.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

SmartBug Media

APRIL 24, 2023

Ideally, you should write 4-6 blog posts a month, comment on industry blogs, publish white papers on your industry award-winning performance, and shout to the rooftops all of the different ways your company mitigates all concerns about an organization's cyberthreats. A prospect starts with a pain: network security threats.

Content Marketing 52

Content Marketing Planning Word of Mouth Content 52

Content Standard

APRIL 28, 2020

Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. The video closes with an outro frame featuring the Google logo and AdWords website. It ends with the call to action, “Become an Uber Eats partner today.”

Video Marketing 137

Video Marketing B2B Marketing Conversion Advertising Agencies 137

ClearVoice

APRIL 23, 2019

Case study. In brief, those are the questions to answer in a case study ( also called a success story , depending on the approach ). Some content case studies showcase the content output as the result, and that can be fine if the new prospect is purely looking at you to create content. White paper.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

PureB2B

JUNE 20, 2022

Push for case studies. Case studies take the power of social proof and multiply it many times over by expanding a short review into a meatier discussion. Case studies take the power of social proof and multiply it many times over by expanding a short review into a meatier discussion. Develop visual material.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Anyword

FEBRUARY 10, 2022

While traditionally, we would think of ad copywriting as living on paper, and on paper only (think: magazines, newspaper ads, billboards, etc). It’s the advertising dream to end up at that top spot on a Google search page. More conversions, sales, and profit for your business. What Platforms Are Relevant for Ad Copywriting?

Copywriting 98

Copywriting Ads Lead Scoring Lead Ranking 98

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Google advertising. This sales mapping process also highlights areas where new marketing deliverables should be created. Website development and maintenance. Organic SEO.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Contently

MAY 26, 2020

Most marketers are comfortable with the key metrics at this stage—they’re the ones Google Analytics shows you default: unique visitors, return visitors, time on site, pages/sessions, and scroll depth. Google Analytics conversion goals are a great tool to do this. Social metrics—shares, comments, likes—come into play here too.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Biznology

FEBRUARY 25, 2020

White Papers and Case Studies. It’s probably something like downloading a white paper or filling out a contact form. But keep in mind, that 30 year old procurement manager is probably more likely to go to Google than industryexperts.com. They want answers to increasingly difficult questions. That goal will change.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

KEO Marketing

DECEMBER 23, 2015

There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. A “goal” is Google Analytics nomenclature for a specific action you want a visitor to take. Contact form submissions.

Marketing Analytics Tools 48

Marketing Analytics Tools Analytics Google B2B 48

Heinz Marketing

MAY 12, 2021

There are many research reports and studies available through simple Google searches you could use to convince top leadership. I see a lot of companies developing top-notch case studies, white papers, eBooks, etc. So how do you get executive sponsorship on something that is so vital for each team’s success?

Top of Funnel 117

Top of Funnel Planning Case Studies Marketing Funnels 117

SmartBug Media

SEPTEMBER 24, 2021

This makes Google and your readers despise and distrust you quickly. They can promote and host your e-books, blog posts, webinars, articles, case studies, or white papers on their site for an agreed-upon duration of time (or indefinitely, if you play your cards right). Be honest in your efforts: No keyword stuffing!

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Content4Demand

FEBRUARY 21, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Set up email triggers so that account reps when anyone reads case studies or watches product videos. Trust Google. An Artificial Future. Their advice includes: 1.

Marketing AI 63

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 63