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Social Media Case Study: Walmart’s Fight Hunger Contest

Convince & Convert

Using social media as a central component to promote the program, Walmart customers were invited to visit Walmart’s Facebook Contest page to vote for one of 200 communities hardest hit by unemployment. Supporters also took to Twitter to help promote their favorite town. YouTube video highlighting the Fight Hunger Campaign.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. App Notifications. Custom Social Media Graphics.

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What Is Lead Generation? 35 Ways to Generate Leads FAST!

Optinmonster

Request a Testimonial or Case Study. Another easy way to compliment your customers is ask them for a testimonial or case study. Learn how to write an epic case study or check out our case study library to see how it’s done. Offer Samples. Everyone wants to feel seen and heard.

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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

Examples of triggers are funding events such as venture capital funding or planned mergers; product launches; and employee movement like promotions or when people leave or join the company. Technographic intelligence promotes new sales, upselling, and cross-selling opportunities. Do you have any case studies?

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What is Mid-Funnel Content Marketing & Mapping it in the Buyers Journey

NuSpark Consulting

Facebook and Twitter are excellent vehicles for promoting the high-value blog content mentioned above, and targeted materials such as programmable TV or 6-second video advertising are a great way to reach specific audiences with case studies and demo videos.

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Geofencing? And other ways to target ads to trade show attendees without being there.

NuSpark Consulting

If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. Twitter Hashtag Promoted Tweets. Facebook Interest ads.

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How to Create an Easy-to-Follow Marketing Strategy

GreenRope

Here is a condensed sample of what your marketing plan could look like. Monthly promotions. Develop a more consistent case study template & calendar for publication. Quarterly promotions. Launch New Year promotion. Defining your channels and your marketing goals are at the very heart of your plan.