Martech

SEPTEMBER 20, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Our case study in in-house innovation What are the fruits of embracing the notion that we can be the architects of our AI solutions? But as we tested new tools, strategy — specifically press release strategy — presented a gap in the AI landscape.

Marketing AI 111

Marketing AI Marketing Management PR Press 111

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story. Most companies and presenters love to talk about themselves.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Hinge Marketing

APRIL 8, 2021

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Hinge Marketing

JULY 14, 2022

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 80

Thought Leadership Press Ideal Customer Profiles High Quality Lead 80

Scoop.it

OCTOBER 27, 2022

If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business. As a service-based business, you’re always pressed for time — so what better way to alleviate some pressure than to supplement with curated content? Let’s take a look.

Curation 86

Curation Work Management Marketing Management Service 86

Trade Press Services

SEPTEMBER 4, 2023

Additionally, they connect companies directly with audiences that are most interested in their products and services—providing powerful insights into their most pressing concerns. Make it compelling and concise to convey the value and relevance of the content to be presented. Be sure to allow plenty of time for an audience Q&A.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hinge Marketing

FEBRUARY 27, 2020

Whiteboard videos have a presenter explaining a topic, using a white board and marker to illustrate their point. Research can provide good content for presenters to illustrate or as validation for their main point. If you license research , you could co-present with an analyst from the publishing organization. .

Distribution 118

Distribution Promotion Research Webinar Metrics 118

ClearVoice

MARCH 3, 2023

Testimonials and case studies can help influence potential leads and customers. Also, how to use customer testimonials and case studies to increase trust in your business. A case study goes a step further. Case studies offer a more comprehensive look at how your product or service solved a problem.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

Walker Sands

SEPTEMBER 16, 2022

When the news of the funding round broke in late August, Walker Sands distributed a press release and conducted aggressive media outreach to reach additional relevant reporters in local, VC and energy outlets, followed by a week of vigorous post-launch follow-ups to secure as much media coverage as possible. Read the full case study here.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Trade Press Services

SEPTEMBER 25, 2023

It’s important to showcase organizational successes, strengths and industry reputation through case studies, testimonials, industry awards and accolades. How you present it will significantly impact their decision. The post What Your Buyers Think About You (And What You Can Do About It) appeared first on Trade Press Services.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Contently

MAY 4, 2023

Live or pre-recorded presentations are an option here. Cover performers may have a back-catalog of relationships in the organization or industry as well, making them the right interviewer for a video case study with a long-time customer or an iconic industry leader. A word of warning, however.

SME 143

SME Work Management Tips Content 143

SnapApp

OCTOBER 31, 2017

Press outreach. We incorporated the stats into our presentations, and also created collateral to give to attendees, driving them to the research resources page. . . Interactive content, like any other content type, needs to be put in front of people to drive engagement. . Social media. Event promo. So what happened? .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Outgrow

FEBRUARY 28, 2024

The Modern AI Revolution (2010s-Present) Deep learning algorithms have become the dominant force, powering advancements in natural language understanding, and robotics. It analyzed critical data such as blood samples and vital signs from 115,000 hospital emergency cases. AI is present in some form in 77% of every device used globally.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Hubspot

MARCH 14, 2016

Your website copy is responsible for more than just presenting your visitors with basic information. Check out these 13 case studies that prove word choice does indeed matter when it comes to optimizing for conversions. 15 Case Studies That Prove Word Choice Matters for Conversions. Still not convinced?

Case Studies 28

Case Studies Case Study Studies Urgency Marketing 28

Rev

SEPTEMBER 13, 2023

For instance, an EdTech company that sells online certification programs could offer students access to additional courses or study materials when they purchase one of their courses. Rev uses AI-powered technology to pull and analyze exegraphic data points from company websites, job boards, press releases and similar sources.

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

BenchmarkONE

JUNE 29, 2022

Press releases . Press mentions. Case studies. Make sure you focus on the channels that make the most sense for them based on where their audience is most present. . Before adding content marketing to your arsenal, you need to be aware of the types of content out and where they work within the inbound funnel. .

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

Martech

OCTOBER 20, 2021

Some solutions fall more toward the middle, though in that case, a savvy enterprise stack leader will ask whether that offering isn’t the worst of both worlds, rather than the best. For starters, establish whether your business case calls for shorter-term ROI versus long-term flexibility. What vendors say.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Product 99

Marketing Insider Group

FEBRUARY 1, 2021

To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. to address pressing wants and needs. Videos, presentations, product reviews, testimonials, and product images are appropriate types of content to create for this stage.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. Planning B2B Short Video Campaigns Before you press Record, the first step is establishing clear, measurable video marketing campaign objectives. How can your business tap into B2B video?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Velocity Partners

AUGUST 2, 2023

And while big, showstopping interactive experiences (like MADE.com’s AR tool) get all the press, there are a ton of small, inventive and inexpensive ways to use interactivity across your existing content that measurably improve engagement. Maybe it’s an ROI calculator or a competitor comparison tool to build a business case.

Advertising Benchmark 77

Advertising Benchmark Content Peer-to-peer Lead Scoring 77

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Similarly, 72% of U.S.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Convince & Convert

NOVEMBER 16, 2015

Instead of engaging in content initiatives for content’s sake, press pause and realign. Two of the best PR tools you can leverage are customer testimonials and case studies. If you’re lacking in testimonials and case studies, step one is to start gathering them. highlight to tweet). Both are powerful.

PR 137

PR Marketing & Strategy Practices Business 137

Hubspot

JUNE 28, 2021

The Bennett Tea shop offers just a handful of premium tea options, but each is presented elegantly through this online store’s unconventional format. Offering a variety of accessories, Aroz first greets visitors with a full-width image, below which they present their pieces in a grid slider. Chicago French Press.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

Sana Commerce

MARCH 27, 2023

Press play! Why sales teams resist an online sales channel: Case study Tim takes the example of a Sana Commerce customer to illustrate the problem of internal adoption. An online channel that would include their whole assortment online presented a challenge to their sales teams when it came to attribution of a sale.

B2B Sales 52

B2B Sales B2B Cross-Selling Case Studies 52

Content Standard

DECEMBER 6, 2023

The methods I cover here are applicable to any market research, but to illustrate some of the finer points and give you some inspiration, we’ll be exploring a study from the Healthcare Finance Management Association. (It It covers the feedback from over 320 health system executives and their buying plans over the next 12-18 months.)

Work Management 52

Work Management Marketing Management Vendors Research 52

Thinkers360

FEBRUARY 28, 2024

In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value. In some cases that has meant co-authoring a book with the CEO of the company that identifies how it is creating pioneering value. This is an excellent way to get to know the analysts covering your space.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

nDash

AUGUST 27, 2021

Message him for whitepapers, presentations, press releases, and articles on everything from rocket science to supply chain logistics. Hire Danny for blogs, ebooks, case studies, and whitepapers on technology, business, and industry. Danny Mitchell. Danny Mitchell transforms complicated topics into engaging content.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Content Marketing 52

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. You can also follow the HHS and National Law Review on social for real-time updates, including case rulings regarding HIPAA data breaches.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

Sword and the Script | B2B

JANUARY 25, 2020

The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. The problem is, that’s not a story and not one the business trade press will cover. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Unbounce

MAY 6, 2021

The DFS furniture company got a lot of bad press and even had their ads banned for shrinking the models used in the images of their furniture. According to a study by CXL , the actual size of your product image can affect its perception. In extreme cases, perspective can even be completely reversed.

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

Launch Marketing

SEPTEMBER 9, 2020

When determining your media goals, understand which media outlets will best present your messaging or your product and service offerings. Social media is a free but effective way to present your organization to the public. You can also read more on how to build a media list that gets you press.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Outgrow

FEBRUARY 25, 2024

The Modern AI Revolution (2010s-Present): Deep learning algorithms have become the dominant force, powering advancements in natural language understanding, and robotics. It was used to analyze critical data like blood samples and vital signs from 115,000 hospital emergency cases. Top AI Statistics 2024 1.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Salesforce Marketing Cloud

JULY 26, 2023

In this case, it showed the strength of the employee-employer relationship. The Cambridge study reinforces the inclusion of neurodivergent researchers. Discover more +200 points Module Accessibility Basics It’s good to remember that neurodiversity presents differently in each individual, so their needs vary.

Research 52

Research Design Peer-to-peer Ethics 52

nDash

NOVEMBER 2, 2020

Presentations . Case studies. Case study. She received her Bachelor of Biomedical Science from the Australian Catholic University, where she studied bacteriology, microbiology, pharma, among other subjects. Case studies. Case studies. Press release. Press releases.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Sprout Social

MARCH 30, 2020

When we see a question presented to us, our brains want to be satisfied with an answer by default. Notice that many case studies likewise use specific figures (“How We Increased Our Social Shares by 112%”) to signal that a study was actually conducted and the numbers aren’t just fluff.

Work Management 140

Work Management Content Marketing Management Case Studies 140