Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. To make the most of every opportunity, considering the addition of public relations to your marketing strategy could strengthen awareness of your brand and products.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

NuSpark Consulting

FEBRUARY 25, 2012

If you’re a content marketer, then you know the challenges you face. A sound content marketing plan is critical to the success of your lead generation efforts. Producing well-written quality content that engages prospects to convert. Not having the time or resources to produce enough content.

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? Similarly, a joint study conducted by WARC and Deloitte Digital , has shown that 58% of CMOs believe that artificial intelligence will be a competitive factor for most businesses within the next four years.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Marketing Interactions

OCTOBER 5, 2022

When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Given the use case, what dimensions of value are important to your customer? To what extent have they done so?

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Unbounce

JULY 14, 2020

Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. Christine Johnson, Digital Marketing Specialist, Vancouver Island University . They need more than a blank form field. class slots) is paying tuition. The VIU team (of only six!)

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Hubspot

JUNE 28, 2021

The Bennett Tea shop offers just a handful of premium tea options, but each is presented elegantly through this online store’s unconventional format. Offering a variety of accessories, Aroz first greets visitors with a full-width image, below which they present their pieces in a grid slider. Chicago French Press.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

ConvertKit

JULY 7, 2021

I love] that feeling of being so present in the moment, whether it's good or bad. While Gabby studied engineering, she also started a travel blog to help share her passion. Next, she took a short press trip to Savannah, Georgia. While the discomfort and fears were real, so was the awe. Gabby remembers thinking: This is amazing.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

The Point

OCTOBER 14, 2009

Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? Remember, there are two fundamental truths about someone arriving at your landing page via a search ad: 1. That’s doubly true for search campaigns when, as we describe above: 1. Answer: yes.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Contently

SEPTEMBER 8, 2016

I passed on the first try, but more than a decade later, I’ve forgotten most of what we had to study. Although, in the company’s press announcement, Facebook made a note that it “looked into these claims and found no evidence of systematic bias.” We’re not a media company.”

Facebook 60

Facebook Curation Mobile Advertising Twitter 60

Contently

JULY 6, 2017

The ‘About Us’ page, usually one click away, is the second date, where visitors can understand more about a brand’s mission and purpose, which customers, prospects, employees, job-seekers, investors, and the press all crave. That’s a missed content opportunity for too many brands.

Brand Identity 162

Brand Identity Branding Best Practices Broadcasting 162

Moz

APRIL 16, 2020

This is Russ Jones here, Adjunct Search Scientist at Moz and Principal Search Scientist at System1. But in my day-to-day job, most of what I do is work on search engine optimization and trying to get sites to rank, which can sometimes be really good and sometimes be really bad, and most of the time it's just somewhere in the middle.

Paid Content 65

Paid Content SEO Paid Search Agency Search Marketing 65

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. I didn’t base it off a recent study. And this makes me want to scream: whatever happened to the business case?

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A Why Use Account-Based Marketing? ABM Replaces All Other Marketing Activities. Hi there, Vladimir Blagojevic here. Myths like: 1.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Content Standard

JUNE 10, 2015

Keywords are simultaneously the greatest aid and biggest obstacle for marketers constructing an SEO strategy. With new results vying for a place in search engine results every day, identifying the correct words for your plan can make it feel like your SEO is running itself. A Line in the Sand. A Line in the Sand. The Data Speaks.

Keywords 40

Keywords Paid Search Agency SEO Webinar Metrics 40

LeadSquared

MAY 8, 2013

Catch his viral marketing secrets, here! With tremendous results like these, it is no surprise that more and more companies are incorporating video marketing as part of their marketing strategy. So, why is Video Marketing important? Information provided in videos is easy to grasp than content in print.

Planning 52

Planning Video Marketing Tools Paid Search Agency 52

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence.

Paid Content 272

Paid Content Marketing Budget Paid Search Agency Advertising Channels 272

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 273

Enterprise Management Digital Asset Management Work Management Marketing Management 273

Single Grain

NOVEMBER 22, 2019

Just a little while ago, studies indicated that a little over 75% of marketers will use Instagram for advertising their brand in 2020. While social media marketing often goes through changes and updates, hiding likes on Instagram is a seismic shock for many marketers. However, change is afoot. Let’s dig in!

Social Media 141

Social Media Paid Content Social Marketing Paid Search Agency 141

Sprout Social

AUGUST 22, 2018

Customer service isn’t what it used to be thanks to social media. Fast forward to present day where time is of the essence. According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. And for consumers, that’s a good thing.

Twitter 97

Twitter Service Tips Eye-Tracking 97

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

ClearVoice

MARCH 26, 2019

” In this case, it was a baseball field in the middle of an Iowa cornfield. In either case, LinkedIn is brilliantly equipped to show who you know at these desired companies. After all, everyone with a business has a marketing need, which means they’re a potential client. And they did come, eventually. Spoiler alert.

Ideal Customer Profiles 85

Ideal Customer Profiles Examples Advertising Agencies Paid Search Agency 85

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. Every time you key in a word or a phrase on search engines like Google, Bing or Yahoo, a list of websites related to the topic will be given to you. 2) Why is SEO Important.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Sharpspring

SEPTEMBER 6, 2019

Digital marketing has given us the power to create more powerful sales pitches than ever before. Because there are now so many more ways to reach your target market. Whether it’s through a sales call, marketing email, in-person meeting, or web chat, the key parts you need to build a powerful sales pitch remain the same.

Ideal Customer Profiles 45

Ideal Customer Profiles Marketing Management Lead Scoring Lead Ranking 45

Martech

MARCH 19, 2024

Last year, my content and SEO teammates drastically changed their approach to content writing. We had an abundance of top-of-the-funnel (TOFU) content, such as: “What is appointment setting?” “Who The TOFU content strategy worked for us in 2019, but not now, when our goal is to become and remain the industry’s best.

Top of Funnel 126

Top of Funnel Ideal Customer Profiles B2B Paid Search Agency 126

ClearVoice

APRIL 21, 2023

The goal of every content marketing campaign is to create a win. In this article, we’ll discuss what a content marketing win looks like, the different ways to communicate them, and the best practices to keep in mind. What is a content marketing win?

Paid Content 105

Paid Content Work Management Content Marketing Marketing Management 105

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. The RSS feed is: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

ClearVoice

APRIL 21, 2023

The goal of every content marketing campaign is to create a win. In this article, we’ll discuss what a content marketing win looks like, the different ways to communicate them, and the best practices to keep in mind. What is a content marketing win?

Paid Content 52

Paid Content Work Management Content Marketing Marketing Management 52

Hinge Marketing

NOVEMBER 3, 2021

One of the best ways to build your visibility and authority while developing a market for you as a product is through speaking engagements. So what makes speaking engagements the most effective marketing technique in any professional services marketing strategy ? Ask to advertise your firm in conference collateral.

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

ATAK Interactive

SEPTEMBER 12, 2017

It was the culmination of a five month integrated marketing campaign led by ATAK Interactive that would help the company sell 20% more product than they had at the previous LabelExpo. Digital pre-press workflow management solutions. Digital printing press for short- to medium-run label production. Editorial + Print Advertising.

Work Management 113

Work Management Campaigns Marketing Management Advertising Agencies 113

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Single Grain

JULY 6, 2023

From identifying your target market to choosing a catchy promotion name, from selecting an effective promotion type to deciding on key messages and promotional products, we’ll journey through the creation of a powerful promotional plan. Work With Us TABLE OF CONTENTS: ↓ What Is a Promotional Plan?

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. But that’s why marketers have jobs right?

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152