Content Standard

MAY 5, 2021

As the demand for high-quality content increases, marketers are increasingly working with freelance writers who can offer both greater flexibility and deeper expertise. How can marketers overcome these obstacles and collaborate more effectively with freelance writers? In many cases, a streamlined approach is best.

SME 111

SME Case Studies Paid Search Agency Intent 111

Animalz blog

NOVEMBER 28, 2023

Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” ChatGPT consulted six sources to kickstart my b2b content marketing strategies research. As an example, let’s again take “b2b content marketing strategies.”

Marketing AI 78

Marketing AI Research Tactics SME 78

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. Storytelling is the holy grail for content marketers. They separate writers from mere marketers.

Storytelling 55

Storytelling Content Marketing Planning SME 55

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 89

Paper Promotion SME Content 89

BOP Design

MARCH 17, 2020

While I enjoy crafting content and editorial calendars, I understand this isn’t a fun task for many marketers. One way to create a powerhouse editorial calendar for your B2B content marketing strategy is to start big and then go small. Each of these sections can then be written as a blog or as a case study or as a use case.

SME 64

SME Content Trade Show Case Studies 64

ClearVoice

SEPTEMBER 17, 2020

Content marketing teams love to focus on two key parts of the content creation process, the beginning and the end. Here are some ideas to help you keep the peace and keep your content marketing team productive. Also revealed in the 2020 Workplace Empathy study: 76 percent feel empathy results in increased productivity.

Process 110

Process Marketing Budget Creation SME Content 110

Marketing Interactions

OCTOBER 5, 2022

When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Given the use case, what dimensions of value are important to your customer? To what extent have they done so?

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers. Read more best tips: Best blog posts about case studies. Set the purchasing agenda with white papers.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers. Read more best tips: Best blog posts about case studies. Set the purchasing agenda with white papers.

Paper 120

Paper SME Best Practices Case Study 120

nDash

NOVEMBER 3, 2021

Pay freelance writers too much and you won’t have enough to make a marketing program sustainable. SMEs : Many clients on nDash find it helpful for the writer (regardless of their own expertise) to interview an in-house subject matter expert (SME) to ensure that the whitepaper conveys the proper insights and expertise their audience expects.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Content4Demand

NOVEMBER 6, 2018

And blogs should be a priority component of your content marketing strategy. In case you’re not a software developer, Kubernetes is an open-source system for automating deployment, scaling, and management of containerized applications.). Tip #9: Include Statistics, Quotations and Case Studies. Blogs are popular.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

Moz

JANUARY 26, 2021

Depending on the tool you use, your results can vary greatly and — in this case — the more data the better. With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient. This award winning firm regularly publishes insightful studies , focused on SEO trends and topics.

Studies 66

Studies Domain SME PageRank 66

Canadian Marketing Association

FEBRUARY 7, 2019

As technology and automation in B2B marketing grows, there are increasing calls to make B2B marketing more human. For long-term success, your marketing and sales people need to collaboratively address the entire journey with the best affordable communication for each critical stage. Always Use a Human Creative Approach.

B2B Marketing 48

B2B Marketing B2B SME Transparency 48

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Back to top ) Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read Benefits of a playbook A playbook provides a structured approach to achieving sales goals. Create customer personas Work with the marketing department to develop detailed customer/buyer personas.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

ClearVoice

OCTOBER 11, 2021

As a former freelancer who’s been running a content marketing firm for the past five years, I’ve been on both sides of the content creation process. You may not have a super comfy content marketing budget when you’re hiring content creators. In this case, you’re likely paying less and working with less experienced writers.

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines Thought Leadership 100

Valasys

NOVEMBER 5, 2019

B2B marketing is all about the inbound practices to improve customer experiences (CX) & ultimately provide the customers with apt products or services resonating with their pain-points. Furthermore, emails are used by 93% of marketers to distribute content. Read on: Everybody Loves a Personalized Email.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

nDash

NOVEMBER 7, 2018

Writer: Someone to write blog posts, web copy, case studies, whitepapers and other forms of content on a somewhat consistent basis. SME: Some to contribute expertise towards content, but who’s not necessarily writing anything themselves. 1 manager / editor / SME. Freelancers. Thought Leaders and Influencers .

Communities 55

Communities Top of Funnel SME Content 55

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. the staff-poor and most likely budget-poor marketing leaders who are. If your ideal provider is a Hedge Fund SME (subject matter.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. the staff-poor and most likely budget-poor marketing leaders who are. If your ideal provider is a Hedge Fund SME (subject matter.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Integrated B2B

MARCH 10, 2013

Our team spends a lot of time discussing business cases – real business cases, not “feel good” benefit-based stuff, but the ones with numbers on them. OMG, you may be thinking, another word dreamed up by marketers. How to assess your ROK business case. And that’s what it is, for sure. Realizing the potential ROK.

SME 40

SME Work Management Marketing Management Case Studies 40

MLT Creative

DECEMBER 10, 2010

The annual major market tour, which presents panels of B2B marketing executives from regional corporations, never disappoints with digital marketing case studies. Moderated by the affable bureau chief, Christopher Hosford, the panel included four senior marketing executives from enterprise organizations.

BtoB 40

BtoB Enterprise Management SME Advertising Agencies 40

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). For example, let’s say you’re the head of marketing for a small, but growing consumer packaged goods product in the health niche. Need case studies?

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Ambal's Amusings

NOVEMBER 5, 2009

Jonathan Kantor's Favorite White Paper -- Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program. Jonathan Kranz's The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material. Bright, colorful SME quotes represented as large page callouts. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

SmartBug Media

JUNE 3, 2020

Research can go a long way toward helping writers craft compelling content, but subject matter expert (SME) interviews help writers take their material to the next level. Here are seven tips for ensuring that you interview subject matter experts well so you can create engaging inbound marketing content that converts.

SME 90

SME Tips Copywriting Case Studies 90

Buzz Marketing for Technology

JUNE 27, 2008

So, that’s the case for using scenarios. In fact, poorly designed elearning was an art form years before the first rapid elearning course came to market. In fact, they now train their subject matter experts (SME) to use the tools. The SME are highly skilled and work in a very fast-paced environment.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Hinge Marketing

NOVEMBER 3, 2021

One of the best ways to build your visibility and authority while developing a market for you as a product is through speaking engagements. So what makes speaking engagements the most effective marketing technique in any professional services marketing strategy ? And what can management consultants do to unlock its benefits?

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. Doing so can attract potential customers, expand your market share, and ultimately drive business growth. Those are lofty goals for industrial content marketing. Don’t ask them to write the content for you.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

thePoint

MAY 19, 2020

Some SMEs have done webinars, and some have not, but we’ve learned it’s best to provide them with virtual sessions guidelines such as: Ensuring they know who their audience will be (e.g., educational, how-to, case studies that demonstrate applied value) that delivers real value to their audience. customers, prospects, partners).

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52

ClearVoice

AUGUST 14, 2023

This article will discuss the content marketing challenges unique to cybersecurity companies and some tried-and-tested content strategies for increasing cybersecurity awareness and adoption. But small and medium-sized enterprises (SMEs) operating in cybersecurity face unique content marketing challenges.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

DivvyHQ

NOVEMBER 25, 2020

We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best? Check out our 5 tips to help you close more deals with BoFU content.

Top of Funnel 111

Top of Funnel Tips Buyer's Journey Content 111

DivvyHQ

FEBRUARY 18, 2020

Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors. Every brand wants to gain its customers' trust.

Ad Building 75

Ad Building Content Trust Marketing Planning 75

nDash

JULY 21, 2021

Thinking about hiring freelance writers is intimidating for some, but that doesn’t have to be the case. If your company is serious about content marketing, then you’ve likely looked at how hiring freelances can supercharge those efforts. You’ll find this is especially true if companies have small marketing teams.

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

Hubspot

JUNE 25, 2013

Last year at INBOUND , I personally think our events team was able to throw a marketing event that was actually awesome. (As We''re hosting a recharge station to make it less painful to charge up -- because let''s not kid ourselves, if any event needs this, it''s an inbound marketing event. to get there and work.) How cool is that?).

Conference 28

Conference SME Network Marketing Paper 28

Rev

OCTOBER 4, 2023

In this blog post, we’ll share tips on creating demand for your product and services, collaborating with your content marketing team to ensure the best results and using AI technology to ensure you’re getting in front of the right people. These marketing strategies are, of course, closely related. Sounds good?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

DivvyHQ

FEBRUARY 18, 2020

Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors. Every brand wants to gain its customers' trust.

Ad Building 52

Ad Building Content Trust Marketing Planning 52

DivvyHQ

FEBRUARY 18, 2020

Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors. Every brand wants to gain its customers' trust.

Ad Building 52

Ad Building Content Trust Marketing Planning 52