Paul Gillin

JULY 15, 2011

Here’s a sampling of what I’ve been talking about. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Good Riddance to the Corporate Case Study. It’s not the concept of the case study I don’t like; it’s the format.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Convert

OCTOBER 18, 2022

Block time for studying specific newsletters. In this case, specific newsletters are those that bring the most value to your career or business goals. Now, what exactly do you do when you open a newsletter to study? We’re smart about these things because of what we study. Dig in deeply. Are there research papers included?

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

SendX

MAY 18, 2020

According to one study it’s the fourth highest source of traffic for affiliate marketers. Source: Oberlo So, there’s a clear case for using email as a source of affiliate marketing revenue. These emails are also a great time to invite your subscribers to connect with you on Facebook, Twitter, or LinkedIn for more useful content.

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

DiscoverOrg

APRIL 25, 2017

The rest of the time, they’re hunting prospects LinkedIn; trying to get past gatekeepers on the phone, only to be transferred around phone trees … or dialing wrong numbers. Do you have any case studies? Is there any free data to sample? Check out our case study for Box !).

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Domain 245

Convert

APRIL 28, 2021

Merriam-Webster defines Meta-Analysis as: A quantitative statistical analysis of several separate but similar experiments or studies in order to test the pooled data for statistical significance. Wait for each test to accumulate the predetermined number of samples (as calculated in our pre-test analysis) for the chosen MDE.

Analysis 59

Analysis Allocation Sample Marketing Websites 59

nDash

NOVEMBER 3, 2021

Case Studies. Case studies are another extremely popular type of content on nDash. Designed to showcase a real-world success story of your company’s product or service, a well-written case study can be a valuable piece of content for prospects in the middle of the sales funnel. Sales Collateral.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

GreenRope

DECEMBER 15, 2021

Here is a condensed sample of what your marketing plan could look like. Social Media: LinkedIn. Develop a more consistent case study template & calendar for publication. For example, you can create a Case Studies project and assign different tasks to those responsible for writing and creating the case studies.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 52

Vision Edge Marketing

JANUARY 18, 2018

We then built a database for this group and found emails, LinkedIn (LI) profiles, mailing addresses, and phone numbers for each of the contacts. The Ascend2 study found that ABM is more effective when messages and content are personalized. This phase began with a personal LinkedIn (LI) invites and a personal custom video email.

Account Based Marketing 129

Account Based Marketing Research Planning ABM 129

Hinge Marketing

JUNE 11, 2024

Recently, we released the 2024 Technology & Software Edition of Hinge’s annual High Growth Study. This study explores how firms in the industry approach marketing—from strategy to talent acquisition to marketing tools and techniques. And in most cases, this means LinkedIn. They bring your brand into focus.

Software 98

Software Studies Advertising Agencies Peer-to-peer 98

KoMarketing Associates

JULY 7, 2015

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Marketing Insider Group

SEPTEMBER 30, 2015

“Great content isn’t created in a vacuum,” says Kathryn Hawkins , principal and editorial lead at Eucalypt Media , a content marketing agency with a remote office in Maine that focuses on content marketing strategies and content creation for national clients including LinkedIn, The Atlantic , and B2B tech startups. “We

Paid Search Agency 100

Paid Search Agency Advertising Agencies Work Management Content Marketing 100

BenchmarkONE

DECEMBER 9, 2021

This includes showing off your creative and strategic abilities on your website with case studies, customer testimonials, and samples of work. Look into paid advertising as a way to reach a wider audience on engaged platforms, like Instagram, Facebook, or LinkedIn. It Expands Your Business.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 84

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Vidyard

MAY 16, 2022

Here are a few sample questions to think about when doing your research: Who are you meeting with? What do they talk about on LinkedIn ? Whether you consider all or part of the sample questions above, going into the call well prepared with some form of research done on your prospect makes them feel appreciated.

Top of Funnel 100

Top of Funnel Work Management Cross-Selling Sample 100

Bound360

DECEMBER 1, 2017

Let’s take a look at a study conducted in 1995 by Sheena Iyengar that is often used to support this point. In a California gourmet market, Professor Iyengar and her research assistants set up a booth featuring samples of Wilkin & Sons jams. So what does this study mean for conversion optimization?

Cost 61

Cost Bombora Sample Case Studies 61

Moz

AUGUST 6, 2019

Posted by Victor_Ijidola It’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. Frankly, “Can you send me your previous writing samples?” So, look through the titles in your candidate’s samples, especially the h1 title. But hiring the best ones?

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

Valasys

APRIL 20, 2021

For example, if you are into a B2B marketing domain, the probability of meeting your target audience on LinkedIn is quite prominent when compared to other social media channels. In this case, it is advisable to syndicate your content on LinkedIn. What are the criteria to select content for content syndication?

Content 52

Content Domain Tagging Case Studies 52

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). A recent study from Vidyard found that businesses are now creating an average of 18 videos per month (including social video).

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. The Case for Inbound Content Marketing. And it is here where we find one of the primary use cases of inbound content marketing. See also: Crux Solutions Case Story.

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

Hubspot

JULY 7, 2020

According to the LinkedIn State of Sales Report 2020 , data-driven sales organizations are on the rise, with 56% of sales teams using data during prospecting and 49% of teams using data to select industries to target with their sales efforts. Solve this problem (case study). How do you track consumer and market trends?

Analysis 70

Analysis Case Study Case Studies Work Management 70

Convert

DECEMBER 9, 2022

Some popular resources for learning about these topics include A/B testing guides and case studies, conversion rate optimization blogs and forums, and online courses and certification programs. Digital Marketing Specialist (LinkedIn Learning). Landing Page Optimization (Udacity). Conversion Rate Optimization Certification (CXL).

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

Hubspot

AUGUST 21, 2023

In many cases, prospects need to be compelled to act, and digital channels may not be enough to close the sale. It should now be much easier to find specific companies or people who could use your product or service, especially when using a tool like LinkedIn. Some people add how they pronounce their name on Facebook and LinkedIn.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

KEO Marketing

JULY 20, 2017

Sample Outbound ABM Journey. Fifty-one percent of B2B buyers look at content for research , and 73% viewed a case study while trying to find out about a product or service. LinkedIn posts. LinkedIn is the top social media site for B2B lead generation. Case studies.

Inbound Marketing 48

Inbound Marketing Sales Qualified Leads Account Based Marketing Banner Ads 48

EveryoneSocial

SEPTEMBER 10, 2019

According to LinkedIn , “candidates trust the company’s employees 3x more than the company to provide credible information on what it’s like to work there.”. Download the case study. Formulate a plan and strategy based on a sampling of questions like: What are your organization’s main needs with employee stories?

Paid Search Agency 78

Paid Search Agency Companies Storytelling Sample 78

ClearVoice

JUNE 23, 2020

It might go on the website; it might go into a sales deck, or it might be part of a case study. LinkedIn is obvious, but Facebook is preferred if consumers are the target audience. Even the best case studies and work samples that win a potential client’s admiration can’t win their trust. On social media.

Work Management 97

Work Management Paid Search Agency Marketing Management Advertising Agencies 97

Mailmunch

MAY 20, 2021

Some examples of a lead magnet can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. Lead magnets can also include exciting discounts, webinars, whitepapers, case studies, and more. . LinkedIn Lead Gen Forms. LinkedIn has an ad format just for lead generation, called Lead Gen Forms.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Marketing Insider Group

MARCH 24, 2015

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. But building the business case is often a tricky proposition. It starts by building a strong business case that doesn’t just directly attack people, their teams or their budgets.

ROI 100

ROI Top of Funnel Content Marketing Digital Asset Management 100

WriteSpark

FEBRUARY 12, 2013

Her tips also apply to finding writers through a LinkedIn or Google search. . you need a thought leadership piece, a case study, or an advertorial? Do you have a sample of. She can be reached though her LinkedIn profile. Four Tips to Guarantee Freelancer Websites Deliver Great Results By Christine Farrier .

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

Her tips also apply to finding writers through a LinkedIn or Google search. . you need a thought leadership piece, a case study, or an advertorial? Do you have a sample of. She can be reached though her LinkedIn profile. Four Tips to Guarantee Freelancer Websites Deliver Great Results By Christine Farrier .

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

Hinge Marketing

MARCH 26, 2020

While in some cases this means they searched online for their problem and Google returned a list of possible vendors, more often than not the path from problem to problem solved is longer and less direct. . For the best of both worlds, use both techniques—you can reach a large sample and extract deep qualitative insights. Social Media.

Marketing Budget 122

Marketing Budget Work Management Marketing Management Webinar Metrics 122

Writing on the Web

MAY 2, 2011

It backs that up with case studies from Chip’s clients. So the video gives a sampling of what it’s like to see and hear him. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. Share this on LinkedIn.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Adobe Experience Cloud Blog

JANUARY 11, 2017

Study the agency’s “About” page, and ask questions if their content doesn’t assure you. Connect with your sales rep on LinkedIn and ask to see case studies that prove their abilities. Can they provide samples? but also ask to see case studies (again). How do they handle reporting?

Paid Search Agency 48

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 48

ClearVoice

JULY 30, 2019

Case studies. If that’s the case, “off the task” — which is a hard skill to master when you’re doing so many other things. You’ll find a CV Portfolio for the freelancer, see samples of their published work and browse through their specialties. Blog posts. Copy editing. Customer interviews. Ebooks and resource guides.

Work Management 70

Work Management Marketing Budget Creation Ideal Customer Profiles Sample 70

Hubspot

OCTOBER 31, 2017

In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus. And, in case you're wondering, we dressed as a bunch of bananas last year.) 5) LinkedIn. Each day, LinkedIn sent me a roundup jobs it thought would pique my interest.

Personalization 101

Personalization Examples Hubspot Amazon 101

ClearVoice

MARCH 26, 2019

” In this case, it was a baseball field in the middle of an Iowa cornfield. Follow their thought leadership pieces on AdWeek, Forbes or LinkedIn, comment and profess your admiration for the subject matter. Speaking of LinkedIn, use your network. Speaking of LinkedIn, use your network. And they did come, eventually.

Ideal Customer Profiles 85

Ideal Customer Profiles Examples Advertising Agencies Paid Search Agency 85