ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Sending links to samples is also not a great presentation. Case studies are a better way to present.

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. In B2B, a brand study is an objective evaluation of how a company is perceived by their target audience. A successful study will measure specific brand attributes like value, delivery, referral potential, reputation and visibility.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Zoominfo

JANUARY 15, 2021

According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent. Your content should present your brand as a thought leader.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

illumin

MAY 9, 2024

In most cases, brand lift is measured by conducting a brand lift study. There are various methods to conduct brand lift studies. Consumer research surveys aim to gain intel from a sample size of consumers by asking them a series of brand-related questions. One of the most common ways is primary market research.

Advertisements 52

Advertisements Advertising Brand Identity Branding 52

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Hinge Marketing

NOVEMBER 5, 2020

The Hinge Research Institute is releasing a special technology and software services industry version of its breakthrough study of professional services buyers and the firms that they hire. Why This Study is Needed. About the Study. A second version of the study was published in 2018. Sampled Both Buyers and Sellers.

Cost 124

Cost Business Sample Pricing 124

FunnelEnvy

SEPTEMBER 4, 2023

Study what your competitors offer, not to copy them but to identify the untapped potential your business can uniquely fulfill. For most B2B companies, LinkedIn is the obvious choice. X has an informal chat format with more flexibility than Linkedin for interacting with people. Also, remember that not all metrics are critical.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Convert

OCTOBER 18, 2022

Block time for studying specific newsletters. Now, what exactly do you do when you open a newsletter to study? We’re smart about these things because of what we study. So, this round-up is the result of personal experience, informed and refined by those who are active in the LinkedIn A/B testing community. Dig in deeply.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. With over 25,000 buyers and sellers studied and nearly one hundred research reports published , there is no other place with more extensive research on professional services markets.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Convert

APRIL 28, 2021

Merriam-Webster defines Meta-Analysis as: A quantitative statistical analysis of several separate but similar experiments or studies in order to test the pooled data for statistical significance. Wait for each test to accumulate the predetermined number of samples (as calculated in our pre-test analysis) for the chosen MDE.

Analysis 59

Analysis Allocation Sample Marketing Websites 59

Convince & Convert

SEPTEMBER 11, 2015

As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Sample content: Really enjoying an article from @author (or @website) [link].

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own. Case Study Release Form.

Case Studies 36

Case Studies Case Study Studies Template 36

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Why This Study is Needed. About the Study. A second version of the study was published in 2018. Sampled Both Buyers and Sellers.

Consulting 157

Consulting Research Work Management Marketing Management 157

SendX

MAY 18, 2020

According to one study it’s the fourth highest source of traffic for affiliate marketers. These emails are also a great time to invite your subscribers to connect with you on Facebook, Twitter, or LinkedIn for more useful content. A study by Adestra found that an email with a countdown timer received a 400% increase in CTR.

Promotion 299

Promotion Email Marketing Urgency Marketing Paid Search Agency 299

ClearVoice

SEPTEMBER 15, 2023

According to a 2023 Semrush study : 18.77% of copywriter jobs surveyed required writers to collaborate with other teams 11.88% needed to research new ideas 7.47% had to understand a company’s marketing plans. Ask to see your candidate’s portfolio and assess their writing samples to see how well they match up with your business goals.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Webbiquity

MAY 17, 2016

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! Showcase reviews: Online Marketing Institute.

Planning 145

Planning Research Tools Best Practices 145

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. Used effectively, case studies are one tool that can build trust and help you develop a reputation for producing results.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Hinge Marketing

OCTOBER 26, 2020

The Hinge Research Institute is releasing a special accounting and financial services industry version of its breakthrough study of professional services buyers and the firms that they hire. Why This Study is Needed . About the Study . A second version of the study was published in 2018. Sampled Both Buyers and Sellers.

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

Content Standard

JUNE 6, 2015

A new study from Kitedesk suggests marketers who ignore social channels or don’t try to perfect their social presences may be missing out on a particularly lucrative opportunity. The efficacy of social media in enhancing sales was further backed by some of the other data displayed in the study. The Findings.

Top of Funnel 40

Top of Funnel Social Media Studies Social Marketing 40

DiscoverOrg

APRIL 25, 2017

The rest of the time, they’re hunting prospects LinkedIn; trying to get past gatekeepers on the phone, only to be transferred around phone trees … or dialing wrong numbers. Do you have any case studies? Is there any free data to sample? Check out our case study for Box !). Myth 2: All Purchased Data Is Old and Useless.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Vision Edge Marketing

JANUARY 18, 2018

We then built a database for this group and found emails, LinkedIn (LI) profiles, mailing addresses, and phone numbers for each of the contacts. The Ascend2 study found that ABM is more effective when messages and content are personalized. This phase began with a personal LinkedIn (LI) invites and a personal custom video email.

Account Based Marketing 132

Account Based Marketing Research Planning ABM 132

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? What stands out the most for me in this case study is the great example of how social media marketing works for a real world business.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Vidyard

MAY 16, 2022

Here are a few sample questions to think about when doing your research: Who are you meeting with? What do they talk about on LinkedIn ? Whether you consider all or part of the sample questions above, going into the call well prepared with some form of research done on your prospect makes them feel appreciated.

Top of Funnel 100

Top of Funnel Work Management Cross-Selling Sample 100

Smashmouth Marketing

JULY 24, 2019

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. We just don't have the time to waste managing anything but.".

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Moz

AUGUST 6, 2019

Posted by Victor_Ijidola It’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. Frankly, “Can you send me your previous writing samples?” So, look through the titles in your candidate’s samples, especially the h1 title. But hiring the best ones?

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

Marketing Insider Group

SEPTEMBER 30, 2015

“Great content isn’t created in a vacuum,” says Kathryn Hawkins , principal and editorial lead at Eucalypt Media , a content marketing agency with a remote office in Maine that focuses on content marketing strategies and content creation for national clients including LinkedIn, The Atlantic , and B2B tech startups. “We

Paid Search Agency 100

Paid Search Agency Advertising Agencies Work Management Content Marketing 100

GreenRope

DECEMBER 15, 2021

Here is a condensed sample of what your marketing plan could look like. Social Media: LinkedIn. Develop a more consistent case study template & calendar for publication. For example, you can create a Case Studies project and assign different tasks to those responsible for writing and creating the case studies.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

Smashmouth Marketing

JULY 24, 2019

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. We just don't have the time to waste managing anything but.".

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

BenchmarkONE

DECEMBER 9, 2021

This includes showing off your creative and strategic abilities on your website with case studies, customer testimonials, and samples of work. Look into paid advertising as a way to reach a wider audience on engaged platforms, like Instagram, Facebook, or LinkedIn. It Expands Your Business. It Establishes Brand Presence.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 84

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” Facebook LinkedIn Social Media Marketing Twitter'

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

KoMarketing Associates

JULY 7, 2015

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Bound360

DECEMBER 1, 2017

Let’s take a look at a study conducted in 1995 by Sheena Iyengar that is often used to support this point. In a California gourmet market, Professor Iyengar and her research assistants set up a booth featuring samples of Wilkin & Sons jams. So what does this study mean for conversion optimization?

Cost 61

Cost Bombora Sample Case Studies 61

Paul Gillin

JULY 15, 2011

Here’s a sampling of what I’ve been talking about. Good Riddance to the Corporate Case Study. In this post I rant just a bit about corporate case studies, those pervasive and largely useless vessels of happy talk that no one really believes. That’s why prospects have always viewed case studies with suspicion.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Moz

JUNE 28, 2020

Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. There were some individual data source category averages that were on par with the sample average, while other categories deviated greatly from the sample average. Publicly available data.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Convert

DECEMBER 9, 2022

Some popular resources for learning about these topics include A/B testing guides and case studies, conversion rate optimization blogs and forums, and online courses and certification programs. Digital Marketing Specialist (LinkedIn Learning). Landing Page Optimization (Udacity). Conversion Rate Optimization Certification (CXL).

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

nDash

NOVEMBER 3, 2021

Case Studies. Case studies are another extremely popular type of content on nDash. Designed to showcase a real-world success story of your company’s product or service, a well-written case study can be a valuable piece of content for prospects in the middle of the sales funnel. Sales Collateral. Law & Politics.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98