Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. B2B organizations collect lead data through all kinds of channels, from web forms to webinars, from live and virtual events to online intent signals.

Privacy 121

Privacy Intent Signal Lead Scoring Lead Ranking 121

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Gaps in your capabilities you may be looking at new tools to fix? Moqups is a design-centered project management web app that helps you create and collaborate in real-time on wireframes, mockups, diagrams and prototypes. Accounting Software. Sage Accounting.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

Webbiquity

MAY 16, 2023

In their own words, MixPanel is designed to let you “Slice and dice data to uncover trends and see live updates on how people are using your app.” Most of the features Matomo offers that Fathom doesn’t are advanced analytics capabilities. They are designed for different purposes, as noted.

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Customer Experience Matrix

SEPTEMBER 18, 2023

This capability was by far the most common management technique, which wasn’t surprising: “empowering end-users” is a popular goal that saves money and makes users more effective. Among the options listed for CDP capabilities were self-service data extracts and self-service predictive models.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

SmartBug Media

APRIL 12, 2024

See how we support Marketing Hub > March 2024 Import Offline Event Data to HubSpot Marketing Events *available to Marketing Hub Starter+ customers HubSpot Update Details HubSpot now supports importing offline event data into its Marketing Events interface, offering an inclusive virtual and non-integrated event management solution.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Customer Experience Matrix

DECEMBER 13, 2020

The headline story is that AI is taking on more “creative” tasks such as content creation and campaign design, which were once thought beyond its capabilities. events have changed forever. Yes, in-person events will return and many of us will welcome them with new appreciation for what we’ve missed.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

ANNUITAS

OCTOBER 27, 2023

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. Now, this is not only embedded via Copilot, but some new capabilities have also been added.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Martech

JANUARY 31, 2023

Benefits of conversion optimization platforms Many conversion events drive revenue. And since COPs optimize conversion events, it’s fairly easy to determine whether such a platform is paying for itself or not. COPs mesh with this because they are designed for a continuous workflow.

Marketing AI 103

Marketing AI Optimization Conversion Enterprise Management 103

Martech

JANUARY 6, 2022

Events management platform Splash has announced the launch of Splash Studio, a new product to support the design and execution of streaming events. The offering includes native live-streaming and on-demand capabilities and engagement tools such as Q&A, chat, and polling.

Marketing Automation Services 108

Marketing Automation Services Marketing Management Lead Gen Aggregators 108

Webbiquity

JUNE 20, 2023

Webinars and similar virtual events provide a platform for you to share insights, industry knowledge, customer stories, and expertise. By incorporating the strategies above, you can get the attention of your audience, establish credibility, showcase your knowledge and capabilities, and generate demand for your products or services.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Martech

MARCH 13, 2024

Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. Additionally, this summer, Meta will introduce additional methods for advertisers to notify users when an event begins and before it concludes. Advantage+ creative optimizations.

Ads 77

Ads Mobile Advertising Marketing Management Tagging 77

Full Circle Insights

FEBRUARY 24, 2022

Full Circle Insights’ customers can now benefit from new capabilities in Lead and Contact reporting. The Full Circle app and data are housed on customers’ Salesforce servers, and data is delivered using a design that ensures funnel metrics benefit from high-grade security and platform maintenance. SAN MATEO, Calif. , Feb.

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

SocialPilot

JANUARY 31, 2024

View this post on Instagram A post shared by Eric Siu | Leveling Up (@ericosiu) View this post on Instagram A post shared by HubSpot (@hubspot) For the online campaign, influencers jointly created social media content, blog posts, and videos with HubSpot to highlight the upcoming event, expert insights, and industry trends.

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Expanded insights and data management capabilities with limit increases. More robust lead management with leads object updates. How has it been for you?

Enterprise Management 102

Enterprise Management Sales Qualified Leads API Hubspot 102

Heinz Marketing

OCTOBER 1, 2022

Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! This year’s event will be held in Boston, from October 12 to 14. This year’s event will be held in Boston, from October 12 to 14. If you prefer virtual events, you can join the fun too! Behavioral Design for Demand Generation.

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Martech

AUGUST 31, 2021

Event management platform Bizzabo announced a new partnership with video-for-business company Brightcove to bolster their virtual hybrid events capabilities. Importantly, marketers can also measure the success of the event experience with Bizzabo’s intelligence-gathering engagement. Why we care.

Advertising Agencies 110

Advertising Agencies Marketing Automation Services Broadcasting Touchpoints 110

Martech

SEPTEMBER 16, 2021

At the end of Day 1 of this year’s MarTech conference, Brinker had a chance to discuss the stacks with some of the winners and offered insights into what it was about their design that got these stacks to rise to the top. Simple design and clear communication are crucial when mapping out a big marketing organization.

Paid Search Agency 106

Paid Search Agency Companies Mobile Advertising Marketing & Strategy 106

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Adobe Experience Cloud Blog

JUNE 19, 2020

With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Maximizing Registrations and Attendance for Events. Crafting an invite list for live events and webinars is often more art than science.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Martech

OCTOBER 12, 2021

Timed to coincide with the opening of this year’s virtual Inbound conference today, HubSpot has announced CRM enhancements designed to make their offering more customer-centric. We want to build a CRM which will do the job it was designed to do in the first place rather than re-brand it as a different term.”

Hubspot 114

Hubspot CRM Enterprise Management Marketing Automation Services 114

Martech

APRIL 12, 2024

Marketing programs encompass multiple initiatives, such as advertising, content marketing, social media and event planning. By establishing guidelines and standards for content creation, visual design and customer interactions, marketing teams ensure that the brand’s identity remains cohesive and recognizable.

Budget Programs 109

Budget Programs Work Management Allocation Product 109

Anyword

APRIL 18, 2024

We wanted something designed to respond to blog prompts, social post prompts, campaigns, and product descriptions…all the things that marketers have to create every day.” Anyword’s data-driven capabilities have also been a boon to our client. It used to take us an hour and a half to create each one — and now it takes 15 minutes.

Lead Ranking 52

Lead Ranking Software Generation Paid Search Agency 52

Predictive Response

AUGUST 15, 2022

Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. So the message in the newsletter should be relevant to the current topics and maybe animal-related events in your area. Step 4: Create Strong Content and an Eye-Catching Design. Not that often.

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

Martech

FEBRUARY 12, 2024

She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? Basic content creation, graphic design, and video editing skills may also be required. Project Management.

Paid Search Agency 109

Paid Search Agency Planning Ad Building Enterprise Management 109

Salesforce Marketing Cloud

MARCH 7, 2023

A Salesforce Administrator’s colleagues can rely on them to: Maintain the platform Make it as easy as possible for users of any technical level to use Salesforce Stay current on the platform’s new tools, capabilities, and updates Think of Salesforce Administrators as your trusted advisors on all things Salesforce.

Work Management 98

Work Management Marketing Management Peer-to-peer Customer Satisfaction 98

sagefrog

JANUARY 3, 2024

We’re thrilled that the site leverages the latest in marketing automation, digital integrations, and mobile-first design to follow the same best practices we use with our clients when delivering custom B2B web development services.

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Martech

OCTOBER 9, 2022

Today we’re going to look at Events and Conversions. Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris. Conversions are the most important Events that you have firing and the equivalent of a Goal [in Universal Analytics].”. GA4 counts Events no matter what.

Marketing Analytics Tools 105

Marketing Analytics Tools Analytics Google Conversion 105

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Download the template 7. Get the template 14.

Social Media 79

Social Media Template Work Management Marketing Management 79

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Launch Marketing

AUGUST 23, 2023

These tools have a vast number of capabilities that are making huge differences. The Rise of Artificial Intelligence Artificial intelligence has become a highly utilized tool by organizations in all industries, especially marketing.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Salesforce Marketing Cloud

AUGUST 15, 2023

The explosion of AI capabilities over the past few months might be the biggest marketing story of our lifetime. Check out our full slate of marketing sessions and get ready for a fun event! Sound like hyperbole? Think again. AI is already transforming the way we can connect with customers.

Planning 98

Planning Marketing & Strategy Paid Search Agency Conference 98

Martech

NOVEMBER 30, 2021

Scrum organizes projects using cross-functional Scrum teams, each one of which has all of the capabilities necessary to deliver a piece of functionality from idea to delivery. Scrum events. Scrum is probably best known for events or activities that occur inside each sprint. The Scrum framework.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Planning 117

Martech

SEPTEMBER 1, 2021

Communities can be built on Panion, including paid communities, with the opportunity to organize and host events or spontaneous gatherings. Event management platform Bizzabo announced a new partnership with video-for-business company Brightcove to bolster their virtual hybrid events capabilities. Read more here.

Work Management 123

Work Management Marketing Management Advertising Agencies Paid Search Agency 123

Aberdeen

OCTOBER 14, 2021

As was the case with many other attendees, this was my first time attending an in-person business event since the COVID-19 outbreak. Before sharing my takeaways below, I must note that the events team at NICE has organized an outstanding event with attention to every little detail.

Work Management 98

Work Management Marketing Management Customer Satisfaction Paid Search Agency 98

SalesIntel

APRIL 17, 2024

Event Invitation Emails: Invite prospects or clients to attend industry events, webinars, workshops, or conferences where they can learn more about your offerings. Triggers are the events or actions that automatically initiate the sending of emails, such as subscribing to a newsletter or abandoning a cart.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52