Martech

FEBRUARY 22, 2024

Features include AI-powered real-time validation of product content; improvements: In governance and syndication and Enhanced Content capabilities; and generative AI capabilities to create and refresh product content at scale while ensuring efficient human review and approval. Seode AI’s Seode.ai Get MarTech! In your inbox.

Marketing AI 91

Marketing AI Marketing Automation Services Word of Mouth CPA 91

Binary Demand

FEBRUARY 26, 2024

[ps2id id=’overview’ target=”/]“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, the visionary entrepreneur and founder of Amazon. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. Through reinforcement learning and procedural generation, AI can create personalized challenges that foster brand growth strategies through adaptive learning.

Marketing AI 86

Marketing AI Storytelling Content Budget Programs 86

Sprout Social

FEBRUARY 29, 2024

It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units. This capability enhances customer engagement by delivering personalized experiences at scale.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Martech

MARCH 14, 2024

In addition to new solutions for ERP, supply chain management and HR, it announced specific enhancements to its customer experience capabilities. Katrina Gosek, VP of Oracle CX product strategy and marketing gave us some background on the news. Part of the reason is that AI had long been a familiar part of its product strategy.

Enterprise Management 94

Enterprise Management Marketing AI Work Management Marketing Management 94

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Sprout Social

MARCH 5, 2024

The dream team: How social team structures can support product portfolio marketing According to Dan, “The Nelnet social team sits on the corporate marketing org, and functions like an in-house agency for Nelnet’s various brands—each with different goals and identities on social.” The big misconception about social is that it’s easy.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. Another increasingly important benefit of pairing AI with automation is to ensure brand compliance at scale.

Marketing AI 119

Marketing AI Advertising Agencies Allocation Advertisements 119

Anyword

MARCH 28, 2024

Maintain Authenticity with Your Brand Voice The Anyword Chrome Extension goes beyond mere content enhancement. It ensures your AI-generated copy remains aligned with your brand’s unique voice and guidelines. Effortlessly Access Advanced Features Embrace the full spectrum of Anyword’s capabilities directly from your browser.

Guidelines 94

Guidelines Marketing & Strategy Analytics Social Media 94

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024. billion in 2024.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 80

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Marketri

APRIL 4, 2024

When prospective clients ask, “Now What,” we are kind but frank and share that they don’t have a functioning marketing department capable of helping their companies compete. Higher costs and no return are what happens to companies without marketing leadership and a strategy.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. By tapping into customer data and feedback, AI can provide deeper, more accurate insights with less bias and better predictive capabilities than surveys alone. It’s time to move beyond these outdated tactics.

Marketing AI 112

Marketing AI Research Paid Search Agency Customer Surveys 112

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Convince & Convert

FEBRUARY 9, 2024

AI has become a key ingredient to the modern sales strategy. We’re talking about a shift from intuition-based decisions to data-driven strategies. And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. But, no one is there yet. Let’s dive in.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Seismic Knowledge’s Generative Search Capabilities give reps summary answers using info from across trusted sources while respecting permissions and access control constraints.

Digital Asset Management 110

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 110

Martech

OCTOBER 6, 2023

This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These capabilities are: Background generation. “Most of it is small brand advertisers and a lot of it is highly targeted, localized, topical content. These should be globally available by next year. Image expansion.

Paid Search Agency 138

Paid Search Agency Features Ads Marketing AI 138

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template?

Social Media 79

Social Media Template Work Management Marketing Management 79

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. Selecting an AI partner capable of delivering speed, quality, and accuracy is equally paramount. That’s where strategy comes into play.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Many companies are meandering through the strategy phase of AI, especially gen AI, and are focused on defining a vision that aligns with their business. Follow an AI strategy playbook that helps you build a trustworthy foundation: for example, deciding on an approach, readying your technology, and enabling your people.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Martech

APRIL 10, 2024

For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content. Fuel for your marketing strategy. They are: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care.

Youtube 81

Youtube Features Merchandising Sample 81

Spiralytics

FEBRUARY 7, 2024

This technology allows you to retain your brand voice on each platform and tweak the content and format as per the unique requirements of each social media channel. This ensures prompt customer service even outside your working hours, boosting your brand image and creating a positive customer experience.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

MARCH 7, 2024

The Center for Countering Digital Hate (someone please help them with their brand name) tested Midjourney, Stability AI’s DreamStudio, OpenAI’s ChatGPT Plus and Microsoft Image Creator: “With the … minimal entry barriers provided by these platforms, virtually anyone can generate and disseminate election disinformation.”

Marketing AI 93

Marketing AI Work Management Marketing Management Barriers 93

Martech

MARCH 26, 2024

The experience across channels is not seamless and integrated since multichannel strategies don’t necessarily prioritize consistency or integration between channels. The experience remains consistent whether a customer interacts with a brand online, on a mobile app, over the phone or in person. They know me.

Marketing Automation Services 105

Marketing Automation Services Touchpoints Terms and Conditions Interactive Marketing 105

Martech

APRIL 6, 2023

Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Want to build a keyword strategy, craft a job description for a new hire, or write the copy for a new landing page?

Marketing AI 142

Marketing AI Marketing Analytics Tools Thought Leadership Ethics 142

Martech

APRIL 11, 2024

Quickplay’s Curator Assistant search capabilities can create storefront rails that contain titles more likely to engage consumers. Customers can use Google Cloud’s gen AI tools with WPP’s proprietary marketing and advertising data to create brand- and product-specific content. Fuel for your marketing strategy. EXL and Quilt.AI

Classified Ads 98

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 98

Martech

FEBRUARY 2, 2024

With so much content to review, we used ChatGPT’s formidable data analysis capabilities to help us better understand the themes, message, and usage. Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?”

Marketing AI 103

Marketing AI Marketing Management Marketing Automation Services Planning 103

Binary Demand

FEBRUARY 27, 2024

[ps2id id=’overview’ target=”/]“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, the visionary entrepreneur and founder of Amazon. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

Martech

APRIL 12, 2024

Product managers are responsible for defining a product or product line’s strategy, roadmap and features. This involves setting clear goals, defining key performance indicators (KPIs) and continuously monitoring and adjusting strategies based on data-driven insights. Fuel for your marketing strategy.

Budget Programs 104

Budget Programs Work Management Allocation Product 104

Stevens & Tate

MARCH 7, 2024

Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. This not only enhances engagement with your brand but also drives traffic back to your original content, increasing its overall impact and visibility.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Martech

SEPTEMBER 14, 2023

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning.

Marketing Analytics Tools 118

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 118

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). Digital marketing professionals must ensure their data management systems are robust enough to support the intricacies of an ABM strategy.

Account Based Marketing 108

Account Based Marketing Spending B2B Marketing ABM 108

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Expanded insights and data management capabilities with limit increases. Step up your LinkedIn strategy with documents and polls.

Enterprise Management 94

Enterprise Management Sales Qualified Leads API Hubspot 94

SmartBrief - Marketing

MARCH 7, 2024

Marketers may be missing out on important brand conversations by not leveraging dark social media activity to their advantage. Marketers in Capterra’s survey estimate that 47% of all conversations about their brand or product happen on dark social media channels. These key factors have driven the rise of dark social activity.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Scoop.it

MARCH 14, 2024

Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)? Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. can help the search engine think of your brand as trustworthy.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85