Navigate the Channel

SEPTEMBER 25, 2023

If you’re fortunate enough to be choosing a domain name for a new business venture or company site, congratulations. We’re going to hit you with a couple of quick facts you should consider before we talk the importance of domain names. Now we can discuss our five top tips to help you choose a winning domain name.

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Domain Tips Work Management Copyright 65

SendX

SEPTEMBER 1, 2020

Our domain ‘sendx.io’ was set up 4 years ago and we have been using GSuite to communicate within the team. We would never expect our emails to land in the spam box… We have been in the email deliverability space for over 2 years now. But were still landing in the spam box. We started from the first obvious place - Google.

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Domain CAN-SPAM Work Management Deliverability 370

Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. Proactive strategies to address those mistakes before Google does. Advanced techniques to reduce spam. A lack of domain authentication.

CAN-SPAM 93

CAN-SPAM Data Hygiene Domain Privacy 93

seo.co

OCTOBER 5, 2021

Improve your SEO today by following these domain-specific optimization tactics, part of our 101 ways to improve your SEO! Optimize your domain with target keywords. Your first job is to optimize your domain name with keywords you intend to target. Shorten your domain length. Keep subdomains clear and optimized.

Domain 96

Domain Tactics SEO Optimization 96

Act-On

NOVEMBER 29, 2023

Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders. For 2024, one significant change looms on the horizon: Google, Yahoo and other mailbox providers are making sender guideline updates scheduled to take effect in February 2024.

Deliverability 167

Deliverability Phishing Guidelines CAN-SPAM 167

Biznology

DECEMBER 11, 2019

Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. Here is how choosing the right domain name can benefit your brand. Your domain name is among Google’s 200 ranking factors. A domain name increases your organic reach.

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Domain Brand Identity Branding SERP 129

Animalz blog

MARCH 11, 2024

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” This update is part of a broader effort to combat content spam, as Search Engine Land reports. Three Practices Google Now Considers Spam Google’s update targets three practices the search giant now classifies as spam.

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Generation CAN-SPAM Domain Content 100

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. of your emails are reported as spam, you could face penalties or restrictions.

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Outreach Ideal Customer Profiles Google CAN-SPAM 52

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. Play smart by diversifying the volume across different SDRs’ mailboxes and domains. Desired delivery.

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Outreach Effectiveness CAN-SPAM Domain 105

Litmus

FEBRUARY 5, 2024

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. What is Litmus Spam Testing?

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

Litmus

SEPTEMBER 17, 2021

You’ve got (or are getting) a new email domain or IP address to send emails from—but wait. Maybe you’ve decided to go from a shared IP to a dedicated IP or from your parent domain to a subdomain just for emails. Whatever the case, you need to warm up your new IP, domain, or subdomain. What’s an IP or domain warm-up?

Domain 72

Domain Planning Deliverability CAN-SPAM 72

Martech

FEBRUARY 23, 2024

Contestants watch each other’s every move, trying to identify a weakness they can exploit. Google and Yahoo established new restrictions for bulk email senders effective Feb. The new restrictions from Google and Yahoo should not be a critical issue for experienced email marketers. Reported spam rates (i.e.,

Email Marketing 96

Email Marketing CAN-SPAM Work Management Advertising Agencies 96

Litmus

NOVEMBER 27, 2023

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. Maintain a spam complaint rate under 0.3% (no more than three spam reports for every 1,000 messages).

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Deliverability Rules CAN-SPAM Phishing 91

Hubspot

JUNE 28, 2021

There are a few things in life that can earn you that "official" status. But a custom email domain? Let's talk about the benefits of getting a custom email domain and how to get one. Personalized email domains can be used for both your employees and the departments in your company. Well, that's peak official.

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Domain Godaddy Features Phishing 99

Heinz Marketing

APRIL 27, 2023

What I learned is though it’s important to get your tools and domain set up correctly – it’s really a fairly small facet in ensuring your emails are being delivered. The techie stuff There are several things you need to set up around domain authentication and sender reputation in order to send an email in the first place.

Deliverability 106

Deliverability Optimization CAN-SPAM Domain 106

seo.co

OCTOBER 27, 2020

Google Sandbox — Table of Contents. + The History of Google Sandbox. + The Theory of the Google Sandbox Penalty (aka Sandboxing; the Sandbox Effect). + Avoiding the Google Sandbox. + And if it is, what can you do to combat it? The History of Google Sandbox. Is the Sandbox Penalty Real? + Or are you?

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Google Effectiveness Domain CAN-SPAM 116

Marketing Insider Group

FEBRUARY 22, 2021

Google looks at over 200 ranking factors when determining where to place your content. Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible. Consistently Proving Your Authority.

Domain 335

Domain Long Tail Marketing Content Keywords 335

Vision6

JANUARY 15, 2024

are raising the bar to ensure a more secure email experience by tightening down on spam checks. What are Google and Yahoo’s new sender requirements? To help protect inboxes from spam emails, Google and Yahoo! To help protect inboxes from spam emails, Google and Yahoo! As of February 2024, Gmail and Yahoo!

CAN-SPAM 59

CAN-SPAM Domain Deliverability Click Rate 59

Brightedge

APRIL 8, 2024

There has been a hive of activity for Google SGE as well. We're currently observing signs that it’s ready to emerge from the experimental confines of Google Labs, which is a thrilling development. Throughout March, five notable developments further suggest Google's steady progress toward the public rollout of SGE.

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Google Allocation User-Generated Content Display 52

Moz

FEBRUARY 6, 2020

What factors are affected as you improve PageRank or Domain Authority, and how? So the title of today's Whiteboard, "7 SEO Processes That Get Easier with Increased PageRank and Domain Authority." So why did we choose PageRank and Domain Authority? For our purposes, we can basically use them in the same conversation.

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PageRank Domain SEO Process 76

Act-On

APRIL 26, 2024

Traditionally, sales reps can assign a higher percentage to the likelihood of a deal closing as they confirm the prospect has the budget, identify decision-makers, and move further along the buying journey. And these days, Wendy tracks their sender score and domain health score as routine metrics— which wasn’t a habit a year ago.

Lead Ranking 165

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 165

Biznology

JULY 15, 2014

Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Register Domains for Multiple Years. Private Registration of Domain Names.

Domain 80

Domain Marketing & Strategy Lock-In Tagging 80

seo.co

OCTOBER 20, 2021

Negative SEO (aka “Google Bowling”) was once a huge threat to websites and webmasters. As Google has expanded into natural language processing, negative SEO is less of a threat than it once was. Google typically ignores irrelevant and low quality links. But don’t let that make you complacent!

SEO 98

SEO Google CAN-SPAM Ad Exchange 98

Heinz Marketing

JULY 9, 2023

I’ve already covered one email optimization workhorse in a previous App of the Week post, Mail-Tester.com , but there are a few more, MX Toolbox and Google Postmaster , that should make up any Marketing Operations professional’s arsenal. MX Toolbox does have some paid features – and you can learn more about their packages here.

Optimization 98

Optimization Tools Deliverability CAN-SPAM 98

Moz

FEBRUARY 4, 2019

Howdy Moz readers, I'm Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority. Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking.

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Domain Lead Ranking Lead Scoring CAN-SPAM 70

Moz

MARCH 7, 2019

Posted by Cyrus-Shepard Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new Domain Authority 2.0 What is Domain Authority?

Domain 59

Domain SEO SERP CAN-SPAM 59

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

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Marketing Analytics Tools Resources Google Analytics 150

seo.co

MARCH 11, 2021

But they can also be your worst enemy. A good backlink has the power to send your site referral traffic, improve your brand visibility and reputation, and even help you rank higher in Google search results. A bad backlink can have the opposite effect, damaging your reputation and decreasing your rankings in search results.

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Google PageRank CAN-SPAM Domain 64

Moz

OCTOBER 8, 2019

Posted by Cyrus-Shepard If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis. We're talking things like Domain Authority , Spam Score , Keyword Difficulty, and more, which are used by tens of thousands of SEOs across the globe.

Domain 54

Domain Analysis SEO Tools 54

Aberdeen

MARCH 17, 2017

Whether you’re running an ecommerce site, a blog, or a community portal, your domain name is critical to your website’s success. Today, we’re going to talk about how to make the right choice and select a domain that’s not only SEO-friendly, but also highly marketable. According to Moz, they tend to act as a spam indicator.

Domain 72

Domain SEO Tips Marketing Agencies 1 72

Moz

JULY 15, 2020

Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra functions to help you manipulate data.

API 69

API Google Domain Click Rate 69

Moz

JULY 15, 2020

Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra functions to help you manipulate data.

API 67

API Google Domain Click Rate 67

Moz

JULY 15, 2020

Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra functions to help you manipulate data.

API 66

API Google Domain Click Rate 66

Litmus

AUGUST 29, 2022

Good news: you can fix your email reputation with these steps. What is domain reputation and sender score? How many recipients mark your emails as spam or otherwise complain about your emails. If your organization hit any ISP spam traps or is on any blocklists. What is domain reputation and sender score?

CAN-SPAM 102

CAN-SPAM Deliverability Domain Lead Scoring 102

Webbiquity

SEPTEMBER 27, 2019

An audit can be done internally by a company, or externally as an independent examination conducted by a third-party. Keep away from words like “free” or “Act now” to avoid spam filters. This must accurately identify the sender’s email address using the company domain (not @yahoo or @gmail).

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Litmus

JULY 15, 2022

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. What is Litmus Spam Testing?

CAN-SPAM 84

CAN-SPAM Deliverability Phishing Domain 84

seo.co

MARCH 7, 2023

But if you aren’t convinced by my word or the host of evidence you can find elsewhere on our SEO blog , let’s take a look at the worst-case scenario. There are several ways you can start out, but only a handful of ways that an SEO campaign can burn you in each scenario. Otherwise, your efforts will merely keep you afloat.

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SEO Campaigns Burn Rate Advertising Agencies 110