Domain name registration strategy
JULY 15, 2014
Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Domain names are quickly becoming one of the most important parts of search engine optimization (SEO). Domain Forwarding and Masking.
Register a domain name for every event on your calendar
OCTOBER 13, 2015
When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan And domains are cheap unless you go out of your way to spend a lot of money (you heard me Network Solutions, I’m watching you!). 26466 with easy-to-remember domains. Like this post?
Why haven’t you secured a ton of domain names?
SEPTEMBER 11, 2012
If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest. One domain’s good enough, right? Maybe my megaphone isn’t big or loud enough but folks are still wandering around with maybe one domain name.
International SEO 101: Which Domain Structure Should You Use?
JANUARY 14, 2015
One of the first and most important decisions most people need to make when expanding their horizons to an international audience is determining which domain structure should be used for additional languages and countries. Domain Architecture Options. This architecture can be the most complex and expensive to implement, as you would need to have a domain for every focus country.
Content Marketing Playbook: Strategy and Roadmap
you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.
IP Reputation and Domain Reputation
OCTOBER 21, 2014
At its core, a brand’s email reputation is simply how internet service providers (ISPs) such as Google and Yahoo, email clients such as Outlook, and other receivers of mail, perceive the emails your company is sending. The creators of these tools have broken down email reputation into two important subcategories, IP reputation and domain reputation. Domain Reputation.
Seven Expert Google Analytics Guides
FEBRUARY 18, 2015
Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Image credit: iMedia Connection.
Is.com Going the Way of the Dodo? New Domain Extensions Are Here.
MAY 6, 2014
Throughout 2014, hundreds of new domain extensions will be introduced into the marketplace. However, all these new domains will give small businesses the opportunity to zero in on a domain name that clearly signals what their business is about and give them more flexibility to get the name they’re really after. What’s the deal with all these new domain extensions?
Should You Have Multiple Top Level Domains for a B2B Web Presence?
B2B Marketing Traction
MARCH 26, 2015
Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results. An example might be “ABCwidgets.com” as a main business website with additional keyword-rich domains such as “cheapwidgets.com,” “homewidgets.com,” and “renterswidgets.com.” In general, I disagree.
A couple Google Webmaster Tools tips and tricks
MARCH 24, 2015
Too few webmasters move beyond Google Analytics , which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Do it for Google. There’s two ways to signify your language and location to Google and they are through the use of Hreflang Tags and through Country Targeting. Strangely enough, Google’s a little odd.
How and Why To Set Your Site Up for Google’s Rich Answers
FEBRUARY 23, 2016
What’s a “rich answer”? A “rich answer” is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website. – Eric Enge, CEO of Stone Temple Consulting. Featured Snippets: These are results extracted by Google from third-party websites and shown at the top of the web search results. Consider a quiz. An app.
Google is a lying liar that lies
SEPTEMBER 2, 2014
The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart. And Google acts pretty dumb. Do it! Do it!
The Ultimate Holiday Marketing Giveaway [All Entries Receive a Free Domain]
DECEMBER 3, 2015
The grand prize winner also receives a premium Google domain, printed business cards, letterhead, and envelopes, a rollup banner, and other branded merchandise. The post The Ultimate Holiday Marketing Giveaway [All Entries Receive a Free Domain] appeared first on Vertical Response Blog. Looking to launch a new business in 2016? Or, maybe your brand is ready for a major boost?
Why Your Domain Authority Dropped in June (And What To Do About It)
EMagine B2B Blog
JULY 15, 2015
What is Domain Authority? Domain Authority is a metric created by Moz in order to help predict how well a site will rank organically in search engines. Some of these factors include your linking root domains, total links, MozTrust, etc. in order to provide an accurate model that matches Google’s algorithm. What happened to Domain Authority last month?
France’s Google is different than ours
APRIL 7, 2015
As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience. One: visitors from the US cannot use Google the same way we do in the States. Right?
Google Authorship brings your staff out from behind your brand
NOVEMBER 12, 2013
Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as email@example.com ) on the same domain as your content — any content. Make sure they have a real profile photo with a recognizable headshot uploaded to Google+. Verify you have an email address on the same domain as your content.
Spending more time on SEO than adding value to Google?
NOVEMBER 5, 2013
asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.” ” Give Value to Google.
3 predictions for online marketing in 2016
DECEMBER 22, 2015
Yes, you know it’s true: the more you leverage the power of your database by adding plugins the impossibly slower and unresponsive you website will be — Google hate that ! Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! There’s more! It’s amazing stuff. Happy 2016.
Fathom SEO Pulse #46: Bing’s Mobile Testing Tool, Do New Domain Extensions Work & More
NOVEMBER 19, 2015
Google Cleans Up Search URLs in Browser”. Google has cleaned up the URLs for searches conducted within the browser. Case Study: Will New Domain Extensions Provide an SEO Boost?”. Could.CARS,COLLEGE and other.BRAND domain extensions become the new norm? First Page Google Results – How Do You Rank? Case Study: Will New Domain Extensions Provide an SEO Boost?”.
Have top influencers author your sites to appease Google search
OCTOBER 29, 2013
It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. What is Google Authorship? It’s turning how the top spots on Google are won.
What’s in a domain? Establishing your social business brand
APRIL 13, 2012
They can offer a variety of business perspectives and advice on the question of building a social business brand based on a personal name vs. a domain that can grow and expand into a free-standing business that extends beyond the individual, and might someday deliver a lucrative buyout offer that tracks with a business plan exit strategy. Businesses come and go. Confused on what to do?
Google Search is more Rain Man than Beautiful Mind
JUNE 9, 2015
It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with Dustin Hoffman ‘s character in Rain Man, Raymond Babbitt. Maybe not as a casual everyday user, per se , but surely if you want to become brothers with Google, just as Charlie Babbitt , played by Tom Cruise , discovered. So, I chose www.gerr.is.
Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More
JANUARY 28, 2016
Here’s the latest SEO news: “International Domain Structures and SEO: What Works Best?”. Businesses with different domains for multiple countries can use a few different structures for those sites. Google: Why It Is So Hard To Confirm All Algorithm Updates”. One off the biggest struggles in the SEO community is that Google rarely confirms or denies algorithm updates.
How to Choose the Right Domain Name and Extension for Your Website
OCTOBER 16, 2013
But there’s one step that can turn even the most confident of business owners into a waffling, indecisive pool of jelly: choosing the perfect domain name and extension. So how do you ensure your website is represented by the best possible domain name and extension? Domain Names & Extensions: A Brief History. Why find a.com domain? Imagine that on your business card!
8 Key Google Changes B2B Marketers Need To Know In The New Year
JANUARY 5, 2016
In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+. Google Support for Structured Data.
How to recover from the ravages of Google Penguin and Panda
AUGUST 20, 2013
People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. That said, you could very well lose your shirt in the time it takes Google to soften its algorithm enough to return your site back to the first page from being excommunicated to the 5th page of Google.
How to Use Google Analytics to Create More Effective Content
MAY 28, 2015
What do you think of when you think of Google Analytics? There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Because we’re focused on using Analytics to create content that gets results, the very first thing we should talk about are Google Analytics goals. Lop off the domain name at the front of your link.
5 Ways to Maximize Google Webmaster Tools for Better SEO
NOVEMBER 25, 2014
Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike. Once you’ve set up Google Webmaster Tools , you might be wondering what to do next. If you need basic tips, check out our Beginner’s Guide to Google Webmaster Tools. Fetch as Google . This is some of the most valuable information that Google Webmaster Tools provides.
How To Measure Performance Against Google’s Mobile Friendly Update
APRIL 21, 2015
Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update , being released today. This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. The first performance benchmark to evaluate is the growth in Google search engine traffic from mobile devices over time. The Pages / Visit.
9 Key Points About Google+ Pages for Business for the B2B Marketer
APRIL 2, 2012
Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. What About Google+ Profiles?
Slapped with a Google Penalty? Here’s How to Bounce Back!
AUGUST 6, 2014
Your traffic has plummeted and your business website has been slapped with a manual penalty from Google. It means you have a variety of links pointing back to your site that violate Google’s Webmaster Guidelines. You’ll know you have one when you receive a notification in Google Webmaster Tools. Spam is pretty high on Google’s “do not do” list.
20 Tips for More Efficient Google Searches
Buzz Marketing for Technology
JUNE 27, 2008
20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. Its also useful for finding stuff only in certain domains, such as. Subscribe via RSS.
Has the Launch of Gmail Tabs Affected Email Reads?
It's All About Revenue
SEPTEMBER 1, 2013
It’s been about three months since Gmail announced the launch of the inbox tabs, so we decided to look at the total number of email opens per email sent to the gmail.com domain to see if there has been any change in the weeks leading up to and after the launch. The by Andrew Stanbridge | Tweet this. The short answer is: There has been no significant impact to date.
Blogger and Google+, using them together to great effect
MARCH 19, 2013
There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. understand the strategy, and the desire to get Google to put more resources into the platform that you've decided to take advantage of. With my personal Google+ account I continue the conversation as myself.
3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
OCTOBER 23, 2014
In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. You can find custom reports in the “Customization” tab of your Google Analytics profile: One you get there, click “New Custom Report,” as you will see in the image below: Three Custom Reports to Consider. Now to the good stuff!
Confessions of a Google Spammer
MAY 27, 2015
Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. Google Made Us Do It. Ironically, I had applied to work for Google's webspam team in 2010. You win, Google.