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B2B Email Segmentation – Your Comprehensive Handbook

Binary Demand

The best solution is B2B email segmentation to turn the one-to-many approach into a one-to-one personalized approach. Segmented email campaigns, according to MailChimp, receive 14.31% more opens and 100.95% more clicks than non-segmented campaigns. Hence it is of utmost importance to focus on segmenting your email list.

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Email Subject Line Spam Words to Avoid in Your Next Campaign

Zoominfo

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. Be direct, be humble, avoid bragging and boasting. Honorable Mentions.

CAN-SPAM 264
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3 ways to drive sales with email by ZeroBounce

Martech

How to make more sales with email: assess your current performance Before you drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing. That will allow you to identify what resonates most with your audience so you can create more similar emails.

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Spam Trigger Words to Avoid in Your Next Email Subject Line

Zoominfo

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. What Triggers Spam Filters? All caps – CALM YOURSELF.

CAN-SPAM 100
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How You Can Get Started With Email Marketing Today

Salesforce Marketing Cloud

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

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Direct vs Indirect Marketing

Stevens & Tate

You may not realize it, but all marketing efforts can be categorized in one of two ways — direct marketing or indirect marketing. On the surface, direct vs. indirect marketing is relatively easy to understand. Direct marketing involves engaging with leads or customers directly.

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10 Email Marketing Mistakes to Avoid in Your Next Campaign

Scoop.it

However, small businesses often make the same mistakes when designing and sending marketing emails. . And while these common mistakes might not seem like a big deal at first, they can prevent your business from experiencing the highest possible ROI on your email marketing campaign. Not segmenting your list.