The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists
The Point
DECEMBER 5, 2023
There are also steps you can take to ensure that any risk is minimized. Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains.
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