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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

There are also steps you can take to ensure that any risk is minimized. Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Guest post by Nina Petrov.

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Confessions from email jail

Martech

I’ve seen it happen often over my 26 years in email and working with companies of one or two people to international enterprises. Every company is different and everyone I meet needs some help. They wanted me to help get their message out there and convert massive quantities of new customers. They disagreed.

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Content Goblins

Kevin Indig

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). I talk to operators at the company I dissect to validate my analysis. Shot : On November 1st, The Verge published 8,855 words about SEOs ruining the internet.

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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

When false assumptions are the basis for business decisions, the fallout can be sudden and steep. Premature investments, failure to understand customers’ needs, and overly optimistic revenue projections are all common business missteps with disastrous consequences. Remember the Sony Betamax ? Department org charts. It’s not magic.

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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan

SmartBug Media

They can be daunting, though, and take longer than they should. Step Two: Set up your domain settings. Connecting your domain to HubSpot means anyone navigating the web will be able to access all the HubSpot content you publish. Check out this step-by-step guide on how to properly set up your domain in HubSpot.

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Inbox Nightmares: Webinar Recording + Q&A

Litmus

Dark Mode, deliverability, changing customer expectations, holidays unlike years past… There’s a lot keeping us up at night. You can access the full recording at any time, check out the slides , and read the Q&A below. Can we override Dark Mode styles using CSS? Didn’t have a chance to watch the webinar live? Don’t worry.