SmartBrief - Marketing

FEBRUARY 26, 2024

Brands of all shapes and sizes can benefit from leveraging existing marketing technology (martech) platforms to develop an email newsletter to reach out to past, current and prospective customers. According to OptinMonster , 58% of consumers check email before any other information channel, including social media.

Top of Funnel 120

Top of Funnel Newsletter Planning Peer-to-peer 120

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Now, it should be hassle-free, with a one-click solution. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. The aim is to make inboxes safer and less cluttered.

Outreach 110

Outreach Effectiveness CAN-SPAM Domain 110

SendX

AUGUST 13, 2020

They can help you run your business on autopilot with minimum effort. You can also combine different ways of sending messages (emails, SMS, and push notifications) to your users. To create your emails you can choose from existing templates of start from scratch. You can choose anyone depending on your goals and needs.

Budget Programs 195

Budget Programs Software Best Practices Template 195

SendX

APRIL 26, 2021

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. You don’t have to play the waiting game of social media, where you sit back and hope that the customer comes to you. Social media vs. email marketing: which is more effective?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. This way you can be sure to target each and every one differently.

Creativity 305

Creativity Examples Marketing Budget Urgency Marketing 305

BenchmarkONE

APRIL 3, 2019

While the right emails have the potential to create impressive revenue increases, missing out on important details can cause the unsubscribe button to work overtime. An effective HTML email template can set your email apart from the masses. To templatize your subject lines, consider keeping a swipe file handy.

Template 78

Template Top of Funnel Ideal Customer Profiles Opt-out 78

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Televerde

JUNE 6, 2022

Because spam messages make up half that number, people are wary about incoming messages, especially from unknown addresses. How can you guarantee your sales email won’t end up in the spam folder alongside that spam email congratulating the recipient on winning a million dollars? In 2020, 306.4

Work Management 98

Work Management Marketing Management CAN-SPAM Paid Search Agency 98

Vision6

APRIL 25, 2023

They should leave a positive first impression which will help contribute to higher engagement rates. But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. But how many people around the world use email in 2021—and how can you best reach them? Four out of five marketers say they’d rather give up social media than email marketing ( Litmus 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Navigate the Channel

JANUARY 3, 2024

These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Tools like email verification can help you maintain a healthy list.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Blue Flame Thinking

SEPTEMBER 25, 2023

Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. The below questions can help you identify the right place to start. An email marketing expert can help optimize each part of your funnel. Are We Ready to Improve/Add Email?

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Prospects are ignoring emails, and clicking the spam button.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

seo.co

FEBRUARY 15, 2022

content calculated to maximize reader clicks, attention, and shares. It’s simply the art of enticing users to click. To understand how the phenomenon came to be, we must look at the two signature qualities that allow it to exist: the motivation to earn clicks by any means necessary, and the social element of viral ideas.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Want to jump ahead? Video Tips.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing is the practice of sending marketing content to existing and potential customers through email, rather than other channels like SMS or social media. We’ll cover how to improve conversion rates for each part. What Is An Email Marketing Strategy?

Email Marketing 91

Email Marketing Marketing & Strategy Marketing Strategy Work Management 91

SendX

MAY 24, 2019

Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them. Even a sales piece can be entertaining! Photo by Miguel Á.

Copywriting 151

Copywriting Tips Template Content 151

Optinmonster

MARCH 13, 2023

A well-designed signup form can make a big difference in your conversion rates. In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own. An email newsletter signup is a form where visitors to your website can subscribe to your email marketing messages.

Newsletter 83

Newsletter Examples Template Display 83

Optinmonster

AUGUST 16, 2023

These tools allow you to reach more subscribers and achieve higher open and click rates. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance. In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Vision6

JUNE 4, 2023

With the right email strategy, you can deliver highly personalised and engaging content to each consumer’s inbox. By implementing these proven marketing strategies and leveraging crucial insights, your business can drive long-term success with precision and efficiency. A key example of this strategy can be seen in this email.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Planning 52

Optinmonster

APRIL 13, 2021

How do you get subscribers to open your emails and click on your links? OptinMonster comes with 50+ beautiful templates and 9 campaign types, so you can set up high-converting campaigns in minutes. For instance, you can use Exit-Intent® to detect when a visitor is leaving your site. Click here to get started ?.

Newsletter 78

Newsletter Broadcasting Best Practices Work Management 78

Binary Demand

APRIL 24, 2023

With the right approach and tools, B2B email marketing can be a powerful way to engage your audience. As you’ll see from the statistics we’ll share below, when done correctly, it can give you the best return on investment for your marketing efforts. Let us understand how you can create an email strategy for your business.

Ideal Customer Profiles 52

Ideal Customer Profiles Email Marketing ROI B2B Marketing 52

Outgrow

DECEMBER 3, 2021

In this blog, we discuss the best B2B email marketing examples that you can use today! It’s one of the most efficient marketing options, and if you do it right, you can generate more leads, boost your engagement, and build long-term relationships with your users. You can send out these emails as part of larger B2B marketing strategies.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

ConvertKit

MAY 28, 2021

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. You can even time these opt-in forms to pop up just before the reader leaves your website, which reduces the chance of disrupting the customer experience. Share ecommerce marketing offers on social media.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Vision6

JANUARY 14, 2024

With AI marketing, you can craft personalised campaigns that directly address individual needs, predict future trends to stay ahead of the competition, and automate tasks to free up time to develop creative strategies. We will also explore how you can harness this technology and seamlessly integrate it into your next marketing campaign.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

BenchmarkONE

NOVEMBER 4, 2021

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. For example, many businesses invest in email marketing tools thinking they can simply buy a large database of email addresses, and the software will do the rest of the work.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Valasys

AUGUST 6, 2021

But what if you don’t know how to improve your email deliverability rates? You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog. The purpose of this type of marketing is to produce an open rate for the company’s emails and generate sales leads.

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Optinmonster

JULY 15, 2021

Email marketing automation tools can help you collect leads, schedule emails, and build a long-lasting relationship with subscribers. We’ll also give you actionable tips that you can put into practice to reach your marketing goals FASTER. That way, you can get them to convert later on in their journey. OptinMonster.

Marketing Automation Services 64

Marketing Automation Services Marketing Automation Email Marketing Automation 64

Hubspot

OCTOBER 1, 2021

An outreach campaign can be a double-edged sword. When you dedicate the time and effort to prepare them properly, cold emails can be a valid and effective method for connecting with new people within an industry or sector. However, if you don’t apply the right formula, you can end up in the spam bin and your reputation can suffer.

Segmentation 74

Segmentation CAN-SPAM Work Management Click Rate 74

ConvertKit

JANUARY 20, 2022

When selecting an email marketing tool, it’s best to buy what you can afford, but without letting cost drive your decision—especially if a few extra dollars can get you exactly what you want. What feels like a practical choice today can turn into an expensive life lesson tomorrow. So, how do you pick an email marketing service?

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

Optinmonster

MARCH 2, 2023

If you want to improve your conversion rates, one important thing to know is how to qualify leads. This can save you precious time, money, and resources. The lead qualification process can happen during a sales call, in the lead generation form, on the sales page, or even in your presale marketing materials.

Sales Qualified Leads 69

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 69

Optinmonster

JULY 5, 2021

But when done right, a lead capture page can do much more than that. You can use a lead capture page to promote products and sales, increase engagement, and drive revenue. A lead capture page is a dedicated landing page where visitors can sign up for email newsletters, get a quote, register for events, buy a product, and much more.

Lead Capture 68

Lead Capture Lead Scoring Lead Ranking Marketing Qualified Leads 68

Optinmonster

JULY 1, 2021

Do you want to let customers request a quote from your business so you can offer them the best deal? Some businesses need to assess what the customer needs before they can put a price tag on their product or service. These plugins also help you track and manage requests, so you can respond promptly and not miss out on any leads.

Enterprise Management 80

Enterprise Management Best Practices Work Management eCommerce 80

Vision6

JULY 5, 2023

With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. in this article, we’ll answer your burning questions from what is email marketing to how your team can perfect their email strategies. What is email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Webbiquity

OCTOBER 29, 2019

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. It can help you promote specific products or services, announce new launches, or showcase valuable content. Image credit: rawpixel from Pixabay. Why should you use email marketing software? Email Automation.

Marketing Automation Services 192

Marketing Automation Services Marketing Management Budget Programs Marketing AI 192