Salesforce Marketing Cloud

MAY 23, 2024

First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand. The result: the live poll email drove a 53% higher click through rate than the static email.

Click Rate 124

Click Rate Content CAN-SPAM Banners 124

Webbiquity

SEPTEMBER 28, 2022

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. 6X higher transactional rates. Customizing subject lines using user data can increase open rates.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Write click-worthy subject lines. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Optinmonster

APRIL 24, 2024

Here’s a double opt-in email example from NextDraft : As you can see, NextDraft uses a subject line that clearly states the purpose of the email. Instead, they’ll only receive your email campaigns if they’ve also clicked the link in the confirmation email to verify that they want to hear from you.

Opt-in 108

Opt-in Opt-out CAN-SPAM Deliverability 108

SendX

APRIL 16, 2021

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. Then, when you finally do send something, they'll unsubscribe because they will think you are spamming them.

Email Marketing 280

Email Marketing Campaigns Autoresponders CAN-SPAM 280

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. Traditional marketing content is still important, but when it comes to things like promotion, product pushes or industry news, social network sites are the place to be (because it’s where your potential customers are).

Social Media 100

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 100

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. This will close loopholes that can be exploited by attackers, according to Google. What are the reported spam rates for bulk email senders?

Rules 130

Rules Google Paid Search Agency Marketing Automation Services 130

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. 50 ways to send better emails How do you get readers to click and read your emails? You can get started right away by sharing the value of your products or services. What happened next?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

SendX

APRIL 26, 2021

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. You don’t have to play the waiting game of social media, where you sit back and hope that the customer comes to you. Social media vs. email marketing: which is more effective?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Marketing Insider Group

APRIL 12, 2021

The strategy behind paid ads is to drive users to your owned media. You can do this with: Paid search on Google or other search engines. Social media ads. It certainly can with the right strategy. It’s important to note though, that paid media can only deliver ROI when the ad is running. Image: CMI.

Paid Content 355

Paid Content ROI Paid Search Agency Media 355

SendX

JUNE 12, 2020

So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. What do they have in common?

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

SendX

NOVEMBER 4, 2020

You can start small and pay more as you scale up your email campaign. With the free plan, you can run three email campaigns in a month and send a total of 5,000 emails. Source: Wix Ascend Unlimited ($49/month) : you can create unlimited email campaigns and send up to 1,000,000 emails per month. Mailchimp Essentials ($9.99/month)

Work Management 277

Work Management Marketing Management Email Marketing Planning 277

Webbiquity

JUNE 1, 2021

While audience behavior can reveal potential successful topics, you need to know how you design your content. Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound. You can easily access the finished, subtitled videos and publish them. Is it optimized for experience?

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. This way you can be sure to target each and every one differently.

Creativity 310

Creativity Examples Marketing Budget Urgency Marketing 310

Oktopost

NOVEMBER 18, 2020

So what can be done to help the sales teams? Now no one can guarantee all leads will have the correct phone numbers or email addresses and that is part of a sales reps role at times to find this information out. But surely there is more information sales reps can get to help them when they reach out to their prospects?

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

SmartBrief - Marketing

MARCH 4, 2024

Based on more than two decades of experience developing email marketing programs for clients, as well as in-depth research, I have compiled a list of best practices that will help expedite subscription rates and overall list growth, which can translate to a higher company valuation in select industries (like consumer electronics in my case).

Newsletter 103

Newsletter Template Email Marketing Design 103

SmartBrief - Marketing

FEBRUARY 26, 2024

Brands of all shapes and sizes can benefit from leveraging existing marketing technology (martech) platforms to develop an email newsletter to reach out to past, current and prospective customers. According to OptinMonster , 58% of consumers check email before any other information channel, including social media.

Top of Funnel 122

Top of Funnel Newsletter Planning Peer-to-peer 122

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Now, it should be hassle-free, with a one-click solution. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. The aim is to make inboxes safer and less cluttered.

Outreach 104

Outreach Effectiveness CAN-SPAM Domain 104

Webbiquity

MARCH 14, 2019

Spam filters are continually evolving, and that can mean bad news for your business. Staying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or sale. Email Marketing To Protect Against Spam. Email Automation.

Email Campaigns 225

Email Campaigns Cost Ideal Customer Profiles Campaigns 225

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. In the short term, email metrics like conversion rates and revenue demonstrate the direct value of sending a campaign.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Contently

MAY 20, 2024

In fact, nearly 50% of shoppers today begin their research with Google —so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Structured data uses a language called schema markups to explain the information on a webpage so search engines can easily understand it.

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Webbiquity

SEPTEMBER 27, 2019

An audit can be done internally by a company, or externally as an independent examination conducted by a third-party. But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. Why Should You Conduct an Email Audit?

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. But how many people around the world use email in 2021—and how can you best reach them? Four out of five marketers say they’d rather give up social media than email marketing ( Litmus 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Promote them on your website and social media.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Litmus

OCTOBER 3, 2022

Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. Without them, your emails are much more likely to end up in the spam folder or be reported as spam by your recipients. Social media buttons. Remind them they can rejoin any time.

Design 98

Design Practices Best Practices CAN-SPAM 98

Litmus

FEBRUARY 8, 2024

Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. One year later, despite multiple interest rate hikes, the U.S. The average email open rate is 46% to 50%. Click-through rates average 2.6% It was clearly headed for a recession.

Marketing Budget 86

Marketing Budget Marketing Strategy Marketing & Strategy Planning 86

Televerde

JUNE 6, 2022

Because spam messages make up half that number, people are wary about incoming messages, especially from unknown addresses. How can you guarantee your sales email won’t end up in the spam folder alongside that spam email congratulating the recipient on winning a million dollars? In 2020, 306.4

Work Management 98

Work Management Marketing Management CAN-SPAM Paid Search Agency 98

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

DECEMBER 19, 2023

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. This is where I get heated.

Marketing & Strategy 106

Marketing & Strategy CAN-SPAM Opt-out Work Management 106

Optinmonster

JANUARY 24, 2024

Some of these email metrics need to be monitored weekly so that you can tell ahead of time whether any given campaign will hit it out of the park or fall short. By finding this out early on, you can “pivot” as needed to meet your revenue goals (by pulling out a backup campaign, for example).

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. You can automate your pop-up to appear after a few seconds or trigger it to dsiplay on a specific landing page.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Martech

JULY 19, 2023

Content Assistance has been available for social media since May. Reporting updates You can now better understand how sequences are performing, how your sales team is executing sequences, and which sequence steps create booked meetings, using step-level analytics and the meeting rate report (beta).

Data Hygiene 89

Data Hygiene Privacy Landing Pages CAN-SPAM 89

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Want to jump ahead? Video Tips.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Navigate the Channel

JANUARY 3, 2024

These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Tools like email verification can help you maintain a healthy list.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Optinmonster

FEBRUARY 22, 2023

A well-crafted welcome email series can help you establish trust, introduce your brand, and provide value to your subscribers. This can increase open and click-through rates. This can help ensure that your subscribers can engage with your content no matter where they are.

Examples 116

Examples CAN-SPAM Newsletter Email Marketing 116