The power of livestream marketing: Engaging audiences and creating buzz
SmartBrief - Marketing
FEBRUARY 27, 2024
Consider breaking up Q&A sessions into shorter segments for timely, relevant engagement. Apple creates such a buzz with fans that its annual iPhone launch event is “like the Super Bowl for many consumers,” according to an analyst from Wedbush Securities. Bonhams Last year, Bonhams livestreamed its vehicle auction.
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