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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. So what about ad networks?

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

This is an ideal method for generating backlinks and creating buzz about your paper. Whether placed on your landing page to spur conversions or YouTube, video is a powerful way to demonstrate the concepts in a white paper. Make sure your ad keys in directly with what the search query. Online News Release. Paid Search.

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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

Take a look at reviews on competitor app pages on the App stores, as well as checking reviews on YouTube and blogs to see what actual users have said about the competition. Generate some pre-release buzz by customizing a page that lets people sign up for an alert when the app launches. Tap Your Network for Buzz. Define Success.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

This is an ideal method to generate back links and create buzz about your paper. Whether placed on your landing page or YouTube, bloggers can easily embed the videos into their own blogs to share the white paper take-aways in a visual format. Ad text: “Improve Sales Performance. Online News Release. Third Party Email Lists.

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10 Digital Marketing Best Practices for 2020 and Beyond

Optinmonster

Based on Ahref’s calculations, they’re driving 240,000 visitors per month from search, and that traffic is valued at over $150,000 if they were to purchase them in paid ads. As you can see, the different scheduled posts are color-coded, the article title is on the tag, and the author assigned to write is added to the task.

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11 Tips to Help Improve Your Brand's Communication Strategy

Hubspot

Marketers need advocates buzzing about their products as people increasingly receive information about brands from their social connections. Old Spice is known for their funny ads and brand personality. Here's an example of an unmistakeably Old Spice ad. The big question is: How does a company acquire brand evangelists ?

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18 Proven Ways to Increase Your Conversion Rate Throughout Your Sales Funnel

Optinmonster

In most sales funnel presentations you’ll see a chart similar to the one above, but we think it’s actually easier to understand the sales funnel when you don’t use the buzz words for each stage. You only pay when someone clicks on your ad or by the number of impressions your ad receives.