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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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9 Tools for Better Market Research

BenchmarkONE

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? With so many tools and data out, there it can be overwhelming. Types of Market Research. Gathering and analyzing data. A/B Testing.

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Farewell Forrester Research; Hello B2B Content Intelligence

PathFactory

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. It has been an honor to serve the B2B community over the past several years as a research analyst. What we understand about our buyers (role, industry, location, account, etc.)

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Empowering Social Media Managers: Introducing Oktopost’s New AI-Assisted Tools

Oktopost

The need for powerful and efficient tools to manage and create content has never been greater. Let’s dive into each of the four new tools and see how they can help you streamline your social media and advocacy content creation. Content Spark allows social media managers to auto-generate messages with AI.

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Exploring AI in Marketing: The Best AI Marketing Tools and Insights for 2024

The Marketing Blender

We are excited to share our insights and experiences with AI as a powerful tool for businesses. The AI Buzz: Excitement and Skepticism There’s no denying the excitement surrounding AI, but it’s crucial to approach it with a balanced perspective. Jasper AI Jasper AI has been a valuable tool for marketing efforts.

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Pros & Cons of AI Email in Sales [+Tools to Consider]

Hubspot

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Like any new tech, you need to dive in and research. Give ChatGPT the right information for maximum impact.

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