SocialPilot

JANUARY 31, 2024

To stay ahead of the competition, thinking strategically and innovatively is necessary, and it starts with having an impeccable marketing campaign. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

KoMarketing Associates

AUGUST 14, 2014

Value to B2B content marketers : The goal of any organization is to drive leads that turn into sales. If the target audience is a tech lead with 10+ years of experience, it probably doesn’t make sense to serve up “what is” content as they probably already know the answer. Identify the audience and write to their needs.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

Tomorrow People

SEPTEMBER 13, 2012

It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Hubspot

OCTOBER 6, 2016

Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. Read on to learn how your agency can start tapping these new lead sources and building up a more sustainable new business program.

Paid Search Agency 73

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 73

Tomorrow People

OCTOBER 24, 2012

Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads. Businesses with 300 to 1,000 followers on Twitter are getting five times more site visits than those with fewer than 25. Winning new customers.

Social Media 120

Social Media SME Media Marketing Budget 120

Tomorrow People

OCTOBER 24, 2012

Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads. Businesses with 300 to 1,000 followers on Twitter are getting five times more site visits than those with fewer than 25. Winning new customers.

Social Media 120

Social Media SME Media Marketing Budget 120

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. Social Signals and SEO: Results From 5 Case Studies. More and More People Are Using it.

Google 120

Google B2B Marketing B2B Case Study 120

Hubspot

JUNE 8, 2010

Social media and inbound marketing can drive powerful connections and awareness; however, to have part of their budget allocated for online marketing resources, B2B marketers need to be able to demonstrate a clear ROI. And for most B2B marketing departments, ROI comes down to one major metric: leads.

Lead Generation 28

Lead Generation Twitter Generation Leads 28

Hinge Marketing

JUNE 25, 2014

The data showed that today, most firms are using their website for at least basic online marketing purposes: last year, 46% of firms redesigned their websites, 77% generated at least some of their leads online, and 66% plan to expand their online marketing budgets next year. Let’s explore how and why.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

B2B Marketing Zone Posts

JULY 9, 2009

7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Inbound lead nurturing presentation - B2B Lead Generation Blog , June 22, 2009. True Social Selling - Modern B2B Marketing , June 9, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

Hinge Marketing

MAY 20, 2019

The key to building these virtual relationships is content marketing, an online strategy that elevates thought leadership through the routine publication of free, valuable, educational content and using that content to attract new leads, nurture existing leads and build preference for the firm. Engages its audience.

Planning 92

Planning Marketing Plans Service Content Marketing 92

KoMarketing Associates

JUNE 16, 2014

Relevance to World Cup: The problems Brazil faced leading up to the World Cup were well-documented. This not only helps identify appropriate tone and style, but it also helps drive valuable business leads to the site. Seemingly every company today has a blog, Facebook page, Twitter handle, and more. Be Well-Prepared.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Hubspot

OCTOBER 16, 2013

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. 1) Ann Handley. 3) Lee Odden.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. In addition to getting more engagement, social media contests are also a great form of lead generation. You can capture the email addresses of all your entrants and add them to your email marketing tool.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Joe Chernov (Kinvey) - Tech/social/start-up marketer in Boston.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

JULY 22, 2014

But, with my Twitter feed inundated with these types of advice columns, I’ve started asking myself: Why do I keep reading about what content marketing strategies have worked well for other people? A few months ago, I wrote a blog post about the overlap between content marketing and public relations.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. How Do You Integrate Your Offline and Online Marketing? Let Offline Lead to Online.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Writing on the Web

JUNE 29, 2010

Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. What kinds of results are you seeing from your online content marketing: money and profits? brand recognition, market positioning. lead generation. Post on Google Buzz. They’re just not web-savvy.

Ning 100

Ning Business Digg Buzz 100

KoMarketing Associates

JUNE 13, 2017

On the flip side, if your brand already has an established social media following, an infographic could lead to an influx of engagements such as likes, shares, and link clicks. By following the steps above, you could improve brand awareness and SEO all while giving your social media following something to buzz about.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Optinmonster

DECEMBER 4, 2019

Content marketing is a necessary step in digital marketing best practices to set yourself apart from others. The goal is to use publication and promotion of content to increase lead generation and drive more organic traffic. Helps with lead generation. Only 2% of customers convert when first visiting an online store.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Writing on the Web

APRIL 4, 2011

Twitter is extremely powerful for reaching audiences and building relationships. Twitter is fast becoming the preferred vehicle of communication between companies and their customers. One interesting tool in particular is Twitter #chat. For example, a chat on lead scoring might have the hashtag #leads attached to it.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

APRIL 16, 2011

If these marketing tools were people, would you give them a raise … or fire their butts? I’ve been working with some really great clients who understand good content marketing. I’m frustrated yet occasionally blown away by the quality of online marketing by small businesses and professionals.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Valasys

SEPTEMBER 21, 2021

Using social media platforms such as Facebook, Twitter, Instagram, and TikTok to promote your brand simply makes sense in 2021. Beyond that, here’s what you can look forward to from social media campaigns: Gain valuable insight into your leads’ expectations. Improve customer satisfaction and retention.

Social Media 52

Social Media Examples Campaigns Media 52

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Free content will get you farther.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Webbiquity

SEPTEMBER 13, 2010

It’s helpful to your readers as well as to the bloggers you link to, and often leads to some “link love&# coming back to your blog in return. There are certain over-inflated egos in the worlds of SEO and online marketing who are very poor at this. Post on Google Buzz. Acknowledge those who link to you.

Digg 100

Digg Blogger Broadcasting Buzz 100

Writing on the Web

DECEMBER 9, 2010

It can be a lead generator, delivered as a digital download or ebook. Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. How about sharing snippets in the form of tips on Social Media sites like Facebook and Twitter ? Post on Google Buzz. Blog this on Blogger.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. Sharing your content generates buzz about your firm. Acquire and Nurture Leads.

Planning 48

Planning Content Marketing Work Management Blogger 48

Online Marketing Institute

DECEMBER 23, 2010

Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. Quality leads. This is about the leads paid for in the RFQ model. I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Hinge Marketing

MARCH 14, 2016

The key to building these virtual relationships is content marketing, an online strategy that elevates thought leadership through the routine publication of free, valuable, educational content and using that content to attract new leads, nurture existing leads and build preference for the firm. What is Content?

Planning 48

Planning Marketing Plans Service Content Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Online accounted for 7% of the B2B marketing mix in 2008. Source : Buzz Marketing. Source : eMarketer.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Parse.ly

SEPTEMBER 26, 2022

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Hubspot

MAY 24, 2017

However, if you can consistently produce great content on a regular basis, that's enough to dominate the online marketing realm. Unfortunately, about 70% of marketers still lack an integrated or consistent content strategy , based on research from Altimeter. It's a win-win situation, as brands greatly benefit from the buzz.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Pissing off Google.&#

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Chris Koch

JUNE 26, 2009

Here are some important B2B blogs that I track: Acquiring Minds: A B2B Lead Generation Blog. B2B Marketing POSTs by Laura Ramos. Buzz Marketing for Technology. Savvy B2B Marketing Blog. Use Twitter for monitoring. Another way to monitor the online B2B marketing guild is through Twitter.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100