Marketing Insider Group

OCTOBER 20, 2020

Webinars are a great way to inform, engage, and sell your brand to your audience. Webinars are lead generation tools that provide free, valuable information that will demonstrate why your audience needs to invest in your services or products. Keep it informative and interesting. However, where do you start?

Webinar Metrics 344

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 344

chiefmartech

APRIL 11, 2016

Marketing analytics vendors say their solutions can put ABM to the test, to see if it actually does “deliver the highest ROI of any B2B marketing strategy or tactic” (as marketing research studies like one done by ITSMA have reported). Conclusion: Old News, New Buzz? Looking for more information about account-based marketing?

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

ClearVoice

AUGUST 25, 2023

Good content marketing is designed to educate, entertain, or inform the target audience. While it should remain informational or entertaining rather than salesy, it’s your chance to show how your products solve your readers’ problems. Much of a product marketing campaign involves generating buzz and excitement.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

SendX

MAY 30, 2019

In that case study, Laura’s email campaign to new subscribers generates over $2,000 in sales on average, on autopilot. They informed their targets of the launch and asked them to sign up on Harry’s landing page to get incentives. Image credit: CrazyEgg.com And a second page to invite word of mouth buzz.

Word of Mouth 156

Word of Mouth Email Campaigns Campaigns Generation 156

FunnelEnvy

OCTOBER 2, 2023

Capturing information via online forms added additional value—for example, email addresses. Many are wary of filling out forms and sharing their information on websites. From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Webbiquity

MARCH 30, 2021

While safety was the primary reason for this shift initially, the ease of self-service and remote interactions have enduring appeal for buyers in accessing information and services. The form can ask prospects for their information and whether they want to opt into receiving information about the product or service you are selling.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

Biznology

SEPTEMBER 22, 2016

96% of consumers have searched for product information from their mobile device. State of Procurement Study ). 79% of shoppers feel empowered by technology because it provides access to information. (GE Digital Buzz ). Consumers spend an average of 79 days gathering information before making a major purchase.

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Webbiquity

OCTOBER 9, 2018

While a lot of information gets ignored, personalized content tends to hit home. Additionally, a study by University of Texas shows that personalization helps consumers in two ways: Tailored content makes consumers feel that they have some control over what they wish to see, and it saves them from information overload.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. With the right information and pointers, content helps customers find the answers they need and resolve issues more quickly.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Sprout Social

OCTOBER 11, 2022

However, many advocacy initiatives are informal side projects. Share educational resources that will inform, engage and spark conversation. Case studies. When announcing new partnerships with other industry leaders and brands, lean into employee advocacy to generate major buzz. Social media posts. Data reports.

Marketing & Strategy 131

Marketing & Strategy Curation Thought Leadership Content 131

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share. This information can help shape your own strategy.

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

Salesforce Marketing Cloud

JANUARY 11, 2023

So it’s essential to get a feel for the culture and make sure you feel safe to share this kind of information. It was a well-oiled machine carrying information from one department to the other. I alerted them to duplicative features and streamlined fields in forms to help capture the most relevant information. HIT THE TRAILS.

Peer-to-peer 98

Peer-to-peer Communities Case Studies Work Management 98

Buzz Marketing for Technology

JUNE 27, 2008

Personal, anticipated information need. The Information School, University of Washington, Seattle, WA 98195, USA. The role of personal information collections is a well known feature of personal information management. Personal information collections. Author index |. Subject index |. Harry Bruce. Background.

Personalization 100

Personalization Lead Ranking Case Studies Multi-Channel 100

Tiecas

APRIL 23, 2024

Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors. downloading resources, requesting further information), even if they’re not ready for an immediate RFQ?

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Buzz Marketing for Technology

JUNE 27, 2008

The future or just another buzz word? The future or just another buzz word? The benefit of a PLE is that the learner has one set of tools suited to their needs, which they can use to interact with a number of different institutions throughout their studies. Personal tools. You are here: Home. » News. » What is a PLE?

Buzz 100

Buzz Web 2.0 Wiki Work Management 100

Tomorrow People

DECEMBER 2, 2020

It is closely concerned with understanding the buyer and their journey, using this information to build a blueprint for positioning, targeting, launching, promoting, driving demand, encouraging adoption, and ensuring success of a product. However, the answer is a bit more complex than just ‘marketing a product’.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Convince & Convert

OCTOBER 23, 2014

You have more than your fair share of opportunities to generate buzz and publicity for your new album. This involves a big reveal followed by a series of engaging content that drives buzz and reminds fans that a new product is coming, or event is happening, etc. Social Media Case Studies' Image via BigStockPhoto.com.

Contingency Planning 166

Contingency Planning Campaigns Buzz Opt-out 166

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. One way is through brand advocacy.

Brand Identity 126

Brand Identity Branding Word of Mouth Social Media 126

Buzz Marketing for Technology

JULY 21, 2008

Ideas and trends to tackle information overload. Internet resources on information overload and productivity. s a list of useful websites/ resources I came across that deal with information overload or closely related subjects. Some of the articles/ studies are not the newest ones, but I preferred quality over publishing dates.

Resources 100

Resources Product RSS Digg 100

Outbound Engine

JULY 21, 2020

Studies have shown that consumers place a greater value on the direct buying experiences of their peers than on anything else. So how do you generate the buzz you need to differentiate your brand and boost demand for your services? Share that valuable information online, where the world can see it.

Word of Mouth 52

Word of Mouth Small Business Marketing Advertisements Advertising 52

Sprout Social

DECEMBER 6, 2023

Many organizations report HIPAA compliance measures inhibit their strategy, as some of the most engaging healthcare content they create features innovative studies, patient testimonials and medical breakthroughs, which require lengthy approval processes and careful execution. Their special hats are a handmade gift.

Social Media 102

Social Media Enterprise Management Work Management Marketing Management 102

Content4Demand

MAY 14, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Crush Engagement KPIs.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Tony Zambito

MARCH 6, 2017

B2B companies may have to come to grips with the fact they are living in their own digital information bubble. In a recent survey by PwC of CEOs, as well as, recent studies by KPMG and IBM, finds that over three-quarters of CEO’s surveyed (over 1300 by PwC) are concerned about the lack of insights about customers, buyers, and markets.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

SmarkLabs

JUNE 13, 2022

Further, the information obtained from an interview typically reflects just one individual’s problems while an effective buyer persona should be representative of the broader problems your solutions solve. You can also use professional information sources or industry associations for more information.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Heinz Marketing

JUNE 21, 2023

In the buzzing hive of B2B, your ‘what’ – the services or products you offer – is important, but what truly distinguishes you is the ‘why.’ Start with powerful case studies. Remember, in the world of B2B, it’s not just about transactions; it’s about forging long-lasting partnerships.

B2B Marketing 96

B2B Marketing B2B Advertising Agencies Paid Search Agency 96

ViewPoint

FEBRUARY 11, 2014

Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention. Click to start video at this point — Ruth recently collaborated on a study of B2B marketing.

Trade Show 120

Trade Show Cold Calling Emarketing Sales Qualified Leads 120

Navigate the Channel

JULY 21, 2023

Content should be authentic, informative, and aligned with the brand’s identity and values. Encouraging user-generated content through contests or hashtag campaigns can also help generate buzz and engagement around products. Engagement and responsiveness are crucial on social media platforms.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Brandpoint

AUGUST 12, 2019

Blogging is one of the best ways to tell your brand’s story as well as get information out about your products, services, the industry, your expertise and so much more. Don’t Forget About Case Studies. Case studies are a great way to tell the stories of clients and customers of the brand. Influencer Marketing.

Startups 80

Startups Content Marketing Tips Advertising Agencies 80

Salesforce Marketing Cloud

DECEMBER 13, 2022

The 5th edition of the State of Service is Salesforce’s largest service study to date — a deep dive into trends that service organizations must consider when building their customer service strategies. We’ve all heard the buzz around economic unpredictability — which results in the need for more efficiency and cost savings.

Service 98

Service Planning Personalization Peer-to-peer 98

Buzz Marketing for Technology

JUNE 27, 2008

Understanding productivity in the Information Age. In today's knowledge-based economy, it pays to be an “information hub” That's one of the implications of groundbreaking new research by three professors affiliated with the MIT Center for Digital Business. economy are considered information workers.

Product 100

Product Peer-to-peer RSS Press 100

Adobe Experience Cloud Blog

MAY 31, 2019

According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers. If people have “been there, done that,” your event or experience isn’t going to gain the buzz you’re looking for. They’re boring.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Hubspot

MAY 9, 2023

The field is a buzzing industry that can benefit from artificial intelligence. This study consists of 1,350+ business professionals in the U.S. They enable sales professionals to connect with prospects, share product information, and ultimately close deals — but only if the messages are timely, clear, and convincing.

Generation 65

Generation Outreach Hubspot Buzz 65

ClickZ

JANUARY 21, 2021

It’s all about putting your product in the hands of customers virtually so that they can make more informed decisions. 4) Creating a buzz around the brand. With AR technologies, you can turn your dull and boring packaging great and pass on detailed information that you can just put on the label. would work for them.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

Sprout Social

FEBRUARY 3, 2022

Keep customers informed with an educational campaign. Create buzz with a contest or giveaway. Gathering case studies and testimonials from existing customers to win over new ones. The brand leveraged the buzz by building anticipation for the event and dropping a fresh fit alongside it. Feeling motivated now? Wild, right?

Campaigns 136

Campaigns Planning Paid Search Agency Advertising Agencies 136

Content4Demand

OCTOBER 8, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. B2BMX Is Back! Highlights from the Best of B2BMX.

Peer-to-peer 52

Peer-to-peer Account Based Marketing Intent Data Content 52

Bannerflow

MARCH 11, 2022

Data is one of the most powerful and valuable assets any company has and making the most of it is vital to inform an effective marketing strategy. A study by Bizzabo found a 34% increase in virtual event attendance in 2021 and a more than 250% increase in live-streaming attendance. Harnessing the power of data. Virtual Events.

Trends 111

Trends Planning Work Management Marketing Management 111