Hinge Marketing

MAY 23, 2016

Like traditional lead generation, the new model is founded on demonstrating expertise and building trusting relationships — but these goals are accomplished online. While online marketing will continue to evolve, here are ten proven lead generation techniques that are working for professional services firms today.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Writing on the Web

JULY 20, 2010

Here’s what Milana tells us about why she created this list: Although Internet marketing and information marketing is still dominated by men, there are many women who are building their multiple income streams empires. Information products. Milana came to this country from the Ukraine, to study music.

Ning 100

Ning Digg Buzz Blogger 100

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. Four Your Information. via Pew Research.

Tactics 133

Tactics Cross-Selling Skype Social Media 133

Writing on the Web

SEPTEMBER 23, 2010

Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust. Are you regularly reporting out case studies that provide proof of what works for real people? I call it misplaced timidity or fear of marketing ones own self.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Sharpspring

APRIL 20, 2021

Creating instant interaction keeps your brand alive and lets you send content and direct your customers to more information. A less-than-stellar checkout experience will kill the buzz of finding the perfect product. Review your bottom line and marketing objectives. Study your customers. Easy checkouts. Use automation.

Paid Content 52

Paid Content Work Management Marketing Strategy Marketing & Strategy 52

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Go to B2B Marketing Awards homepage Username Password Forgotten your details?

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

KoMarketing Associates

APRIL 24, 2014

This information is critical to reference as B2B marketers look towards creating marketing strategies in-line with mobile device adoption. At the lower end of the graph were all of the more traditional marketing tactics that B2B marketers are reducing budget allocations for in the coming years. Final Thoughts.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. A case study. Studies are stories, in a way. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. Post on Google Buzz. Online Persuasion: Creating Desire.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

AUGUST 13, 2010

Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). You write a blog post, you fill in the information on the SEO plug in, you click the Scribe analyze button, wait a few seconds and get a review of how well your content will do with search engines.

Optimization 100

Optimization Digg SEO Buzz 100

SnapApp

JULY 10, 2018

Demand Gen Blogs to Study. If you want to stay up-to-date with news and trends in marketing tech and campaign optimization, bookmarking DemandGen’s blog is a must. As a result, our blog content focuses on different ways marketers can optimize content in order to achieve better results. Demand Gen Conferences to Attend.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. If you have any questions, feel free to let me know, and if you’re interested I hope you can share this information with your readers. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

SnapApp

JULY 10, 2018

For this reason, it’s important to read fresh, new information to learn what does and doesn’t work with the modern consumer. Demand Gen Blogs to Study. If you want to stay up-to-date with news and trends in marketing tech and campaign optimization, bookmarking DemandGen’s blog is a must. Demand Gen Conferences to Attend.

Training 48

Training Demand Demand Generation Agencies Planning 48

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Writing on the Web

OCTOBER 13, 2010

It’s not that easy, neither is neuroscience easily applied to content marketing. Every time I read about a new neuromarketing study, it seems they’re only confirming what copywriters and marketers knew all along. But here’s some new information, which could improve your marketing messages.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

OCTOBER 13, 2010

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. This information comes from research on neuromarketing and what makes people buy. Post on Google Buzz. Share this on Plaxo.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Digital Marketing World Forum

JANUARY 10, 2020

Examples of platforms that generate public traffic include: Search engines and other information distribution platforms like Baidu, Sohu, and Toutiao Public community-based forums like Zhihu (similar to Quora), and Douban Short video platforms like Douyin, Kuaishou, and Miaopai. Case study: Perfect Diary. Private traffic platforms.

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

Writing on the Web

OCTOBER 21, 2010

That doesn’t include marketing, advertising, etc. Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Post on Google Buzz. 8 out of 10 new product launches fail.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

MAY 2, 2011

His previous website was well designed, but it had too much information, in my opinion. It backs that up with case studies from Chip’s clients. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. Post on Google Buzz.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Hinge Marketing

JUNE 25, 2014

They understand that it should be a reflection of their business: professional, informative, and easy to navigate. And results from our recent study of over 500 professional services firms back up that idea. You can also optimize email marketing by adding valuable offers and discounts to your emails. Social channels.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Hinge Marketing

MARCH 14, 2016

For the ultimate credibility boost, publish an in-depth study of a topic. These medium-length pieces make terrific offers on your website, in pay-per-click ads and in email marketing campaigns. There are many other formats you can use to package information, but these are some of the most popular and most effective.

Planning 48

Planning Marketing Plans Service Content Marketing 48

markempa

JUNE 14, 2006

They are coming to your site for information. Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Ranking Lead Scoring 120

Buzz Marketing for Technology

JUNE 5, 2013

ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. 38% comparison shopped online. 31% read online endorsements, reviews or recommendations. Brand Credibility.

Mobile Advertising 100

Mobile Advertising Mobile Marketing Internet Marketing User-Generated Content 100

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. Internet users.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

ConvertKit

NOVEMBER 23, 2019

My website relaunch day brought a lot of buzz and traffic which made the quick email list growth possible, but since then, my quiz has generated nearly 5,000 subscribers from its mention on my homepage and I haven’t had to touch the quiz once in two years. What to do next through a call-to-action (check email for more information).

Lead Ranking 74

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 74

Hubspot

MAY 24, 2017

However, if you can consistently produce great content on a regular basis, that's enough to dominate the online marketing realm. Unfortunately, about 70% of marketers still lack an integrated or consistent content strategy , based on research from Altimeter. It's a win-win situation, as brands greatly benefit from the buzz.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. Ready to grow your B2B business with innovative digital marketing? We can help!

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Webbiquity

FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Post on Google Buzz. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Share this on Bebo. Share this on Mixx.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site!

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

markempa

OCTOBER 19, 2006

For this reason, most leads sent from marketing to the sales organization are lost, ignored, or discarded. An inquiry is an interested party who has requested information and needs some level of assistance. I found the study of interest as much for the fact that it existed at all as. There is a difference. There is a difference.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

JULY 13, 2006

They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions. Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Buzz Marketing for Technology

APRIL 10, 2013

Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. For examples, check business publications, LinkedIn, public case studies, blogs and so forth. Who wouldn’t want definitive answers to such questions?

Peer-to-peer 100

Peer-to-peer eCommerce Cross-Selling Conversion Rate 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

markempa

AUGUST 10, 2005

They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. Ive read both of them and they are terrific. Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

MARCH 30, 2007

A study by John Coe and the Sales & Marketing Institute showed, “70.8% These lists include all of the demographic data typically needed, and have extended contact information. A study by John Coe and the Sales & Marketing Institute showed, “70.8% My experience has been been around 45%.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122